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Targeted as the 'grey consumer', people retiring now participated in the creation of the post-war consumer culture. These consumers have grown older but have not stopped consuming. Based on extensive analysis over two years, this unique book examines the engagement of older people with consumer society in Britain since the 1960s. It charts the changes in the experience of later life in the UK over the last 50 years, the rise of the 'individualised consumer citizen' and what this means for health and social policies. The book will appeal to students, lecturers, researchers and policy analysts. It will provide material for teaching on undergraduate courses and postgraduate courses in sociology, social policy and social gerontology. It will also have considerable appeal to private industry engaged with older consumers as well as to voluntary and non-governmental organisations addressing ageing in Britain.
This book provides a unique critical perspective on the changing nature of later life by examining the engagement of older people with consumer society in Britain since the 1960s.
The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research. There has been little systematic research done with respect to the most basic questions related to age and consumer behavior, such as whether older adults versus young and middle-age adults respond to marketing activities including pricing, promotions, product design, and distribution. Written by experts, The Aging Consumer compiles research on a broad range of topics on consumer marketing, from an individual to a societal level of analysis. This second edition provides new versions of chapters contained in the 2010 volume that have been updated to reflect the latest psychological and marketing research and thinking. Included also are ten new chapters which cover exciting new ground, such as changes in metacognition in older adults, motivated cognition of the aging consumer, and a global perspective on aging and the economy across cultures. This updated volume is beneficial for researchers and practitioners in marketing, consumer behavior, and advertising. Additionally, The Aging Consumer, 2nd edition will appeal to professionals in other fields such as psychology, decision sciences, gerontology and gerontological social work, and those who are concerned with normal human aging and its implications for the everyday behavior of older individuals. It will also be of interest to those in fields concerned with the societal implications of an aging population, such as economics, policy, and law.
This book provides a unique critical perspective on the changing nature of later life by examining the engagement of older people with consumer society in Britain since the 1960s.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Tavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sciences. This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by Routledge, 112 volumes in total are being brought together under the name The International Behavioural and Social Sciences Library: Classics from the Tavistock Press. Reproduced here in facsimile, this volume was originally published in 1977 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection.
Understanding the Older Consumerexamines the characteristics, leisure, lifestyles and consumer behavior of a growing segment of the population: people aged fifty and over. Barrie Gunter explores how people over fifty are represented in the media, respond to advertising and can be expected to change in the years to come, and considers the implications of this for marketers and advertisers.
For undergraduate courses in sociology and psychology which examine ageing adulthood. This book focuses on the dramatic changes to the nature of post-retirement life experienced by people at the end of the twentieth century. It examines age and ageing in terms of the key preoccupations of contemporary sociology - citizenship, the body and the self. The book provides a platform for a new social gerontology that sees ageing as central to our understanding of social change. It examines social, cultural and political changes in Europe and North America to address the need for a text that moves the study of ageing from social policy towards the mainstream of social science.
The developed countries, particularly the United States, consume a disproportionate share of the world's resources, yet high and rising levels of consumption do not necessarily lead to greater satisfaction, security, or well-being, even for affluent consumers. The Consumer Society provides brief summaries of the most important and influential writings on the environmental, moral, and social implications of a consumer society and consumer lifestyles. Each section consists of ten to twelve summaries of critical writings in a specific area, with an introductory essay that outlines the state of knowledge in that area and indicates where further research is needed. Sections cover: Scope and Definition Consumption in the Affluent Society Family, Gender, and Socialization The History of Consumerism Foundations of Economic Theories of Consumption Critiques and Alternatives in Economic Theory Perpetuating Consumer Culture: Media, Advertising, and Wants Creation Consumption and the Environment Globalization and Consumer Culture Visions of an Alternative This book is the second volume in the Frontier Issues in Economic Thought series, which provides surveys of the most significant writings in emergent areas of economics -- an invaluable aid in fast-growing fields where genuine new ground is being broken. The series brings together economists, sociologists, psychologists, and philosophers to develop analyses that challenge and enrich the dominant neoclassical paradigm. The Consumer Society is an essential guide to and summary of the literature of consumption and will be of interest to anyone concerned with the deeper economic, social, and ethical implications of consumerism.
We live in ageing societies. Age preoccupies governments as much as individuals. A new affluence has spread across society and across the lifecourse. For many people looking forward to retirement, later life has changed for the better. But with this positive outcome for older people have come policy and social dilemmas for governments and individuals alike. Drawing on a wide range of sources, this book analyses the social nature of later life in the context of the history of welfare states, the emergence of consumer society and the growth of individualism. The book argues that the third age, its origins, identity and contradictions are central to understanding the future of our society. "Contexts of Ageing" is certain to stimulate academic debate. It is also appropriate for adoption on a range of courses. The book is written in a lively and accessible way, giving it appeal to upper-level undergraduates and postgraduates taking courses in sociology, social policy and health studies. Students and professionals working in the areas of nursing, health care and social gerontology will also find this book of interest.