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Volume numbers determined from Scope of the guidelines, p. 12-13.
In Citizenship and Advocacy in Technical Communication, teachers, researchers, and practitioners will find a variety of theoretical frameworks, empirical studies, and teaching approaches to advocacy and citizenship. Specifically, the collection is organized around three main themes or sections: considerations for understanding and defining advocacy and citizenship locally and globally, engaging with the local and global community, and introducing advocacy in a classroom. The collection covers an expansive breadth of issues and topics that speak to the complexities of undertaking advocacy work in TPC, including local grant writing activities, cosmopolitanism and global transnational rhetoric, digital citizenship and social media use, strategic and tactical communication, and diversity and social justice. The contributors themselves, representing fifteen academic institutions and occupying various academic ranks, offer nuanced definitions, frameworks, examples, and strategies for students, scholars, practitioners, and educators who want to or are already engaged in a variegated range of advocacy work. More so, they reinforce the inherent humanistic values of our field and discuss effective rhetorical and current technological tools at our disposal. Finally, they show us how, through pedagogical approaches and everyday mundane activities and practices, we (can) advocate either actively or passively.
The communication of health information is a critical determinant for the achievement and maintenance of health at the individual and population level. Health communication can take on various forms, including the use of social media, reading of a children's story, policy development and management, the patient-physician partnership, and via community-based participatory research, for example. This book provides a broad perspective on selected areas of health communication and addresses how we, as a population, can utilise communication to achieve what should be a basic human right in the twenty-first century. We are living in changing times, and how we communicate health information is happening more rapidly than ever before. This book highlights selected areas of research, action, and recommendations for implementation that are applicable to all sectors involved in promoting health and preventing disease. This book is not only for the educator, but the learner, as well. Both parties are essential for effective policy-making that will enable a healthy citizenry to meet the contemporary demands posed by the twenty-first century. The author hopes that you, the reader, will reference this book often as you educate, learn, and communicate about health so that it is more accessible and adaptable to the society in which we live.
In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.
This book explores the processes and strategies involved in creating a health advocacy campaign to guide current and aspiring health advocates to successfully advocate for policy change.
As a contribution to the emerging healthcare quality movement, Patient Advocacy for Healthcare Quality: Strategies for Achieving Patient-Centered Care is distinct from any others of its kind in its focus on the consumer’s perspective and in its emphasis on how advocacy can influence change at multiple social levels. This introductory volume synthesizes patient advocacy from a multi-level approach and is an ideal text for graduate and professional students in schools of public health, nursing and social work.
Using the media to promote public health is an innovative and valuable approach. Media Advocacy and Public Health develops the concept of media advocacy as a central strategy for the prevention of public health problems. How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio, and in the newspaper. Often, crucial issues of public health policy are discussed and decided only after they are made visible by the media. A traditional communication strategy like social marketing focuses on giving people a message. Media advocacy gives people a voice. The first book of its kind, Media Advocacy and Public Health lays out the theoretical framework and practical guidelines to successful media advocacy strategies. Eight case studies, ranging from alcohol to AIDS, vividly illustrate how media advocacy has been successfully applied.
Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political resource, then we can characterize strategic political communication as the purposeful management of such information to achieve a stated objective based on the science of individual, organizational, and governmental decision-making. IICs are more or less centralized, highly structured, systematic, and carefully managed efforts to do just that. Strategy in Information and Influence Campaigns sets out in comprehensive detail the underlying assumptions, unifying strategy, and panoply of tactics of the IIC, both from the perspective of the protagonist who initiates the action and from that of the target who must defend against it. Jarol Manheim’s forward-looking, broad, and systematic analysis is a must-have resource for scholars and students of political and strategic communication, as well as practitioners in both the public and private sectors.
Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult for nonprofits to make their voices heard. This book seeks to unpack the prevalence, mechanisms, and ramifications of a new model for nonprofit advocacy in a social media age. The keyword for this new model is attention. Advocacy always starts with attention: when an organization speaks out on a cause, it must ensure that it has an audience and that its voice is heard by that audience; it must ensure that current and potential supporters are paying attention to what it has to say before expecting more tangible outcomes. Yet the organization must also ensure that advocacy does not end with attention: attention should serve as a springboard to something greater. The authors elaborate how attention fits into contemporary organizations' advocacy work and explain the key features of social media that are driving the quest for attention. Developing conceptual models, they explain why some organizations and messages gain attention while others do not. Lastly, the book explores how organizations are weaving together online and offline efforts to deliver strategic advocacy outcomes.
This concise volume guides public health advocates on how to successfully advocate for their cause, strengthen their messaging and communication strategies, build coalitions, and gather political allies. In the book, the author shares lessons learned from an exploratory study in which key legislators from the Massachusetts General Court (legislature) were interviewed to determine their level of awareness and knowledge regarding health disparities. Racial and ethnic disparities in health are a major concern for citizens, states, and the nation and are important to study and understand to strategically address and eliminate such inequities. Through these lessons, public health advocates gain an understanding of whether and how factors affect knowledge and awareness of health disparities and learn to communicate more effectively with legislators, key stakeholders, and other decision-makers. The brief also features “Notes from the Field" from those working in the "trenches" that highlight different perspectives on health disparities and provide first-hand advice for advocates hoping to close the disparities gaps and create a more equitable nation for all. Successful Public Health Advocacy is a relevant resource for advocates, as well as students, in public health, public policy, and related fields who wish to gain a better understanding on how legislators gather their health information for policy-making or constituent work and apply this data to develop and implement effective public health advocacy campaigns.