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This study looks at the tiny but growing volume of consumer advertising even in countries such as the Soviet Union, which had detailed central planning, and substantially more in the recently decentralised Hungarian economy and pre-invasion Czechoslovakia. And of course, outside the Soviet orbit there was the relatively market-oriented and Westernised Yugoslav economy. This suggested that there were after all some interesting questions to answer: Why did an administrative economy like the Soviet one have any domestic consumer advertising at all, and why was it, apparently, growing? What did evidence from Hungary and Yugoslavia suggest about the scale and functions of advertising in more decentralised socialist economies? This title was first published in 1974.
Advertising, Sex, and Post-Socialism explores the role of advertising and the consumption it promotes in changing cultural perceptions of sex and femininity across the Balkan region. Elza Ibroscheva theorizes how the marketing of gender identities that has taken place in the years of post-socialist transition has fundamentally affected the social, economic, and political positioning of women. Advertising is one of the major “factories” of cultural signification, and as such, serves as the most ubiquitous vessel of global norms of gendered selves. In addition, advertising serves as a literacy tool for learning the grammar of consumption, studying the ideologies of femininity and sex before and after the collapse of the socialist project, as well as the prevailing portrayals of femininity in advertising in present day Bulgaria. This book provides a revealing look at the mechanisms of how post-socialist norms of sexual behavior are being engendered, and what role media play in this transformative process.
The bastard step-child of Milton Friedman and Anthony Bourdain, Socialism Sucks is a bar-crawl through former, current, and wannabe socialist countries around the world. Free market economists Robert Lawson and Benjamin Powell travel to countries like Venezuela, Cuba, Russia, and Sweden to investigate the dangers and idiocies of socialism—while drinking a lot of beer.
Aside from Post Modernism, probably the hottest topic today among socialist scholars world-wide is Market Socialism. In this book, four leading socialist scholars present both sides of the debate--two for, and two against--highlighting the different perspectives from which Market Socialism has been viewed. Arguing in favor of Market Socialism are the philosophers David Schweickart and James Lawler. While opposing them and Market Socialism are the political economist Hillel Ticktin and the political theorist Bertell Ollman. The evidence and arguments found in this book will prove invaluable to readers interested in the future of socialism.
The worldwide spread of neoliberalism has transformed economies, polities, and societies everywhere. In conventional accounts, American and Western European economists, such as Milton Friedman and Friedrich von Hayek, sold neoliberalism by popularizing their free-market ideas and radical criticisms of the state. Rather than focusing on the agency of a few prominent, conservative economists, Markets in the Name of Socialism reveals a dialogue among many economists on both sides of the Iron Curtain about democracy, socialism, and markets. These discussions led to the transformations of 1989 and, unintentionally, the rise of neoliberalism. This book takes a truly transnational look at economists' professional outlook over 100 years across the capitalist West and the socialist East. Clearly translating complicated economic ideas and neoliberal theories, it presents a significant reinterpretation of Cold War history, the fall of communism, and the rise of today's dominant economic ideology.
"The search for the Promised Land took socialists in diverse directions: revolution, communes and kibbutzim, social democracy, communism, fascism, Third Worldism. But none of these paths led to the prophesied utopia. Nowhere did socialists succeed in creating societies of easy abundance or in midwifing the birth of a "New Man," as their theory promised. Some socialist governments abandoned their grandiose goals and satisfied themselves with making slight modifications to capitalism, while others plowed ahead doggedly, often inducing staggering human catastrophes. Then, after two hundred years of wishful thinking and fitful governance, socialism suddenly imploded in the 1990s in a fin du siecle drama of falling walls, collapsing regimes and frantic revisions of doctrine."--BOOK JACKET.