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Uncover the secrets behind the most advanced persuasion techniques in this essential guide. From refined strategies for influencing decisions to innovative methods for winning over the audience, this book offers a deep dive into the tools and tactics needed to excel in the art of persuasion in any setting. With practical examples, insightful observations, and astute approaches, this book will be your reliable guide to mastering persuasion and achieving your goals with confidence and effectiveness.
Advanced Legal Writing: Theories and Strategies in Persuasive Writing is exceptionally well suited for use in upper level Legal Writing courses that focus on strategy.The author's distinctive approach: - emphasizes persuasive writing strategies and explores specific techniques for legal writers - combines theory with practicality by taking an interdisciplinary approach - avoids a "documents-based" approach, going beyond the trial or appellate brief to identify effective strategies for a broad range of documents and settings - follows a consistent format, offering for each writing strategy: - an explanation of its nature and characteristics - an account of the theoretical principles that explain their effectiveness - detailed "how-to" guidelines for students to use in their own writing - numerous examples of proper use of the strategy and exercises - consideration of ethical implications - a thorough Teacher's ManualThe book is divided into five main parts that cover: - literary references and their value in persuasive writing - the three basic processes of persuasion: logic and rational argument, emotional argument, and establishing credibility - rhetorical style - persuasive writing strategies based on psychology theory - the ethics and morality of persuasionBe sure to review Advanced Legal Writing: Theories and Strategies in Persuasive Writing before you make an adoption decision for your course.
In this remote-oriented, work-from-home world, persuasive communication is more important than ever. People do not read, they skim. Persuasive images that attract, hold, and motivate an audience are essential. Techniques of Visual Persuasion shows how to use images to grab the attention of the viewer long enough to powerfully share a message and move them to action. These techniques help you improve: Persuasive techniques Communication skills Business presentations Photos and images Videos and motion graphics To communicate clearly and effectively today, you need to consider how a message looks, as well as what a message says. This book is essential reading for anyone who wants to create change. Also by Larry Jordan: Final Cut Pro Power Tips is packed with tips, techniques, shortcuts, and hidden gems, this book turns you into a video editing powerhouse. Available at Peachpit and major resellers today.
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
You've just discovered the book that will change your life and how you see the world forever. It exposes the real methods people use to control others. By the end of this book, your eyes will have been opened and you will understand more than you ever expected. People will bow to your will, rely on you to show them the way and unknowingly follow your every whim. You can take what you want when you want and where you want. Nothing will be able to stand in your way! This book walks you through the most powerful dark psychology techniques ever created. You will learn advanced techniques for persuasion, NLP, CBT, social manipulation, subliminal messaging, psychological warfare, body language, and deception. Can you handle that kind of power? This book will launch you into command of every situation and allow you to control every person you meet. It will teach you how to protect your allies and annihilate your enemies. You will become an unstoppable force of order and control in this mad world. These methods are no trivial matter. Many have died or otherwise suffered at the hands of people discovering them. The world is a darker and scarier place because of the presence of this knowledge. Even if you don't plan to dominate the world and rule with an iron fist, the techniques within this book will serve you well. They will reveal the plots and ploys your enemies will use to try and take you out, giving you the chance to react before it's too late. I share this knowledge in the hopes that it will protect others from it. Once a person can identify the methods of control, they can work to overcome them. You can make the world better or continue the dark legacy of our past, the choice is yours. So consider your choices and understand that others have this power as well. The game of life is long and the rules are complex. Don't let others take advantage of you any longer. Learn how to control people and bend them to your will, willingly or not. Seize the power all great leader possess for yourself today. After all, you deserve to win!
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.
*Caution* This book contains powerful psychological techniques to influence anyone at will... Buy this book at your own risk. Persuasion is a technique that you use on a daily basis, but how persuasive are you? Are you getting what you are seeking when attempting to persuade others? If not, it is time to start working on your ability to persuade. It is often thought that persuasion, and the techniques that fall under it, are only used for selfish reasons, but this is not true. In fact, being good at persuasion is needed to get ahead at work, form friendships and even when interacting with strangers. Persuasion is a skill and one that you can develop with the right tips and information. This book is the first step in taking the necessary action to improve your persuasion skills. It starts with the basics of persuasion and allows you to assess how effective you currently are. From there, you will get several actionable tips to enhance your ability to persuade others. The second chapter explores manipulation. You will see how it is used in the real world and learn about techniques and how to use these to your advantage. Hypnosis is next. This is a very interesting skill to have because it is not a common one. It is something that can aid you in getting more of what you want from people and your life. This book introduces you to neuro-linguistic programming. This is a skill you want to know to acquire more advanced persuasion skills. This is followed by learning about deception and what you can do to improve your skills and utilize this persuasion technique to your advantage. Mind games and mind control are the next skills you will learn about. You will be surprised about how these are used in everyday life. In fact, you likely fall victim to them quite regularly in ways you are not even aware of. When you know the basics and how to utilize these to enhance your persuasion abilities, not only can you benefit from them, but you will also have greater control over their impact on you. Seduction is discussed in this book. This is a persuasion technique you definitely want to master since it plays a role in more than just your romantic relationships. You can use this for a number of things, such as getting a promotion at work. The last chapter looks at subliminal psychology. This is a very interesting topic that you likely have not heard about. You will explore a number of examples of how you already see it in action in the world today. From here, you will learn how to increase your skills and start to use this type of psychology to your advantage. By improving your persuasion skills, you are able to enhance every area of your life. Just know that improving your skills takes time, so starting your journey now means that you will be able to better persuade others sooner. Make sure to keep this book close at all times so you always have a solid reference on the art of expert persuasion.
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniques range from influencing essentials to more obscure and insidious ones. The reader will gain deep insights into how visual means are constructed to influence behavior and decisionmaking on an unconscious level. All techniques are supported by rich visual references and additional information on the psychology of behavior change. This publication is not just an eye-opener for professionals and students in the communications and design field, but also for anybody who wants to understand how our behavior is influenced unconsciously by advertising, social campaigns and governmental messages. The book is co-authored by leading figures in social infl uence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. It will open your eyes, we promise!
Jordan Belfort—immortalized by Leonardo DiCaprio in the hit movie The Wolf of Wall Street—reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star. For the first time ever, Jordan Belfort opens his playbook and gives you access to his exclusive step-by-step system—the same system he used to create massive wealth for himself, his clients, and his sales teams. Until now this revolutionary program was only available through Jordan’s $1,997 online training. Now, in Way of the Wolf, Belfort is ready to unleash the power of persuasion to a whole new generation, revealing how anyone can bounce back from devastating setbacks, master the art of persuasion, and build wealth. Every technique, every strategy, and every tip has been tested and proven to work in real-life situations. Written in his own inimitable voice, Way of the Wolf cracks the code on how to persuade anyone to do anything, and coaches readers—regardless of age, education, or skill level—to be a master sales person, negotiator, closer, entrepreneur, or speaker.