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From gear to editing, composition, lighting, settings, techniques and more, real estate photographer Nathan Cool provides a comprehensive guide for shooting high-quality interior real estate photography from start to finish. Learn how to not just take, but also "make" great real estate interior photos with an efficient workflow and cost-effective tools to speed up your shooting and editing processes. With over 70 color images showing real-world examples, screen shots and diagrams, you'll learn the principles that Nathan Cool and many other professional real estate photographers apply to their work. Far from being a dry academic tome, this book shows practical techniques that prove profitable for a real estate photography business. See how you can stand out from today's crowd of camera clickers and show clients you charge like a pro because you shoot like one.
As a Real Estate Investor, you will need to perform some sort of marketing. Ideally, you should hire someone to do your marketing for you. If you decide you want to do it yourself this book will help get you started. If you decide to hire someone else to do your marketing for you, this book will help you understand what it is they should be doing. This book provides an overview of how to get started with Real Estate Investing marketing. As always, this book is NOT a practical approach to real estate marketing and the reader is NOT expected to be able to start marketing in real estate after completing this book. The topics covered in this book are: Chapter 1: Introduction to Real Estate Investing Chapter 2: Building Your Brand Chapter 3: Targeting the Right Markets Chapter 4: Digital Marketing Strategies Chapter 5: Offline Marketing Strategies Chapter 6: Leveraging Technology in Real Estate Marketing Chapter 7: Crafting Compelling Property Listings Chapter 8: Effective Communication Strategies Chapter 9: Financial Management in Real Estate Marketing Chapter 10: Adapting to Market Changes & Summary
The Business of Real Estate Photography provides the blueprints to start your own real estate photography business by providing a detailed guide on developing a business strategy and marketing plan, in addition to valuable information on the financial and legal aspects of the business. It assists you in gaining a thorough understanding of the market and includes many useful tips and lessons learned from the author’s own experiences that can save you time and money when establishing and growing your own business. It also includes free templates to help with market research, financial planning and marketing activities. The real estate photography business can be an enjoyable way to earn a living if you have a passion for photography or real estate and wish to enjoy a flexible lifestyle. The barriers to entry are minimal as all you need to get started is a digital SLR, wide-angle lens and a tripod. It is a niche photography discipline that requires knowledge of the real estate business and passion for developing the skills for photographing this type of subject. The book includes many useful tips and lessons from the author based on his own experiences that can save you time and money when growing your business. The book is recommended for people who are planning to start or currently operate a real estate photography business. It is also a good read for those who have a passion for photography and want to start their first business or those who are interested in the business of photography and real estate from a marketing perspective.
The Canon 6D is the smallest and lightest full-frame DSLR in the world! The image quality is extraordinary, and it can even take an exposure in brightly lit night street scenes. It is my go-to camera for landscape and architectural photography. It has the Canon 5D classic film look to its photographs. I know an individual who has used this camera in taking more than 1 million wedding photographs. It has a reputation as a brilliant camera and is widely used to produce high end astrophotography. This camera is a game-changer. If you are in the market for a DSLR, this book is a must-read as it will introduce you to the amazing aspects of this world-renown camera as well as introduce you to landscape photography, architectural photography, night photography and astronomical photography! Also of note – the Canon 6D uses a Baader filter which converts the Canon 6D into a full spectrum camera, which allows light through all the frequencies of a standard DSLR but boasts additional sensitivities to the red end of the spectrum and 656 nm H-Alpha wavelength. Therefore this Canon EOS 6D is fantastic gear for low-light capabilities and for those involved in night photography.
Making great audio recordings requires striking the right balance between technical know-how and practical understanding of recording sessions. Even in the digital age, some of the most important aspects of creating and recording music are non-technical and, as a result, are often overlooked by traditional recording manuals. The Art of Digital Audio Recording teaches readers what they really need to know in order to make great sound recordings with computers - both the practical and the technical information, including: · What to look and listen for in a recording environment · Straightforward advice on recording almost any instrument · Essentials of digital audio workstations · Essentials of recording gear: microphones, mixers, and speakers · Fundamentals of understanding and applying EQ, compression, delay, and reverb · Secrets to running creative recording sessions · Practical application of digital editing, mixing, and mastering A special section identifies solutions to the most common challenges in the recording studio, and the book also features an addendum with essential tips and reference information including: · How to walk into a commercial studio and be the engineer · Researching and buying gear: Internet vs. brick and mortar · Digital formats: A handy reference As a whole, The Art of Digital Audio Recording is an essential resource that gives recordists the tools they need to let technical understanding serve greater musical goals.
Get the most out of the latest version of OS X This reference combines eight content-rich minibooks in one complete package to give you all-access, easy-to-understand coverage of the key features and tools needed to get the most out of the latest OS X release from Apple. In OS X Yosemite All-in-One For Dummies, you'll learn the ins and outs of OS X basics, navigating and running programs, searching with Spotlight, having fun with Photo Booth, keeping in touch with Contacts, using Reminders, writing in Notes, setting up the Notification Center, customizing the OS X desktop, jamming with iTunes, organizing and tweaking photos with iPhoto, making movie magic with iMovie, turning your Mac into a DVD theater, publishing documents with Pages, chatting with Messages and FaceTime, letting your imagination run wild with iBooks, expanding your horizons with iCloud, and so much more. Combining the power and stability of UNIX with Apple's legendary elegance and style, OS X is the default operating system installed on every desktop and laptop computer sold by Apple. In OS X Yosemite All-in-One For Dummies, you'll get the best-of-the-best content from indispensable For Dummies books: Introducing OS X; Customizing and Sharing; The Digital hub; Using iWork; The Typical Internet Stuff; Networking in OS X; Expanding Your System; and Advanced OS X. Goes well beyond the basics of how to use OS X Covers the key features and tools essential for all users of OS X Shows you how to use OS X to make your work and personal life more organized and fun If you're a first-time Apple consumer just switching over from a PC, or a beginner-to-intermediate Mac user upgrading to the newest version of OS X, this comprehensive and all-encompassing guide will have you whizzing around OS X like a pro in no time.
The bestselling guide to the ultimate all-in-one computer—now updated and revised throughout! If you're looking for speed, performance, and power, the iMac is the ultimate all-in-one computer. From its superior performance, powerful operating system, and amazing applications, the iMac is one awesome machine, and the fun, friendly, and approachable style of iMac For Dummies is an ideal way to get started with the basics. You'll learn the fundamentals of the iMac including setting up and customizing your iMac and the software that comes with it, importing files from your old computer, sending and receiving e-mail, video calling, and more. Covers the latest iMac hardware, Mac OS X Lion, iCloud, and the Mac App Store Shows you how to surf the web with Safari and keep in touch by e-mail and FaceTime video calling Details how to find and download music, videos, TV shows, and more from the iTunes Store Gets you up to speed with the newest versions of iLife and iWork Walks you through storing and organizing digital photos, music, and other multimedia Explains how iCloud keeps everything, from your music to your documents, in sync Delves into creating a multi-user iMac and connecting to a wireless network Reviews troubleshooting tips and tricks Shows you how to automate mundane tasks With iMac For Dummies, 7th Edition, you'll be able to proclaim, "iKnow" in no time!
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