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A noted Web designer shows readers how to use Adobe's suite of tools for professional Web design. Covering Photoshop, GoLive, and ImageReady, this new edition is fully updated to reflect the changes in GoLive 5 and Photoshop 6, and demonstrates how to best use these features as well as image compression, creating GIF animations, and more.
This timely new book provides practical information, supported by theory, on how to use print, audio, and video technology in designing mediated messages. Unlike other books on the topic, this book describes the technology by demonstrating how to use it successfully. Explains and models proper design principles, which are sorely missing in current use of communication technology. Focuses on media harmony--thoroughly knowing the media one is working with and having the ability to design a visual message to convey meaning. Offers step-by-step instructions on creating graphics for the Web and presentations. Explores the theory of successfully designing mediated messages, and includes both good and poor designs. Discusses how to identify a need and select a successful design for the message. Covers the current new technologies used in communication. Offers practical instances and examples throughout. A valuable reference for professionals in public relations, advertising assistants, marketing assistants, and administrative assistants.
Presents features of Adobe software. This text is for beginning to intermediate level course in Computer Graphics, Web Graphics, Graphic Design, Digital Imaging, or Visual Communications that uses Adobe software applications such as Acrobat, After Effects, FrameMaker, GoLive, Illustrator, InDesign, LiveMotion, PageMaker, Photoshop, or Premiere.