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Since 2003 Dr. Antonella Mei-Pochtler has authored a series of highly successful and original columns on management in the Austrian newspaper Der Standard. This volume presents a selection of these columns. From contemporary events and personal experience, Mei-Pochtler distills essential ?????? and timeless ?????? management topics in succinct form: strategy and leadership, organization and corporate culture, creativity and innovation. As business expert and BCG brand guru, Mei-Pochtler allows herself the luxury of stretching the boundaries of "business" to all areas of life. She translates significant trends into facts and figures and questions them with regard to positive implications for concrete action. The format of the book deliberately crosses boundaries blending words and images, rationality and emotions, logic and intuition. Here, images function as more than just the usual ornamentation or commentative accessories; like the text, they are meant to provoke and inspire.
Gives a thorough and analytical review of the treatment options for post-operative pain using acupuncture.
Acupuncture for Pain Management is intended as the premier resource for learning the fundamentals of the art of medical acupuncture. Edited by top pain medicine specialists at Harvard and UCLA, and based on their popular annual workshop at the American Society for Anesthesiologists, the book is the perfect synthesis of Western and Chinese medicine. Anesthesiologists, pain medicine specialists, primary care physicians, osteopaths, neurologists, psychiatrists, physical medicine and rehabilitation specialists, and other health professionals looking to add acupuncture to their repertoire will benefit from the concise and practical approach of the book. Features: Each individual meridian discussed in detail Acupuncture for 25 clinical conditions, including headache, menstrual pain, low back pain, insomnia, and more Aimed at acupuncturists as well as practitioners who want to add acupuncture to their clinical armamentarium
This book contains four integrated sections: 1) Acupuncture Research; 2) New Developments in Acupuncture; 3) Acupuncture Therapy for Clinical Conditions and 4) Assessment and Accessibility in Acupuncture Therapy. Section 1 provides updates on acupuncture research. From acupuncture effects in modulation of immune system to the role of nitric oxide in acupuncture mechanisms, chapters in this section offer readers the newest trends in acupuncture research. Section 2 summarizes new developments in acupuncture. The included chapters discuss new tools and methods in acupuncture such as laser acupuncture, sham needles, and new technologies. Section 3 discusses acupuncture therapy for clinical conditions. The chapters in this section provide comprehensive and critical views of acupuncture therapy and its application in common clinical practice. Section 4 takes a new look at the issues related to assessment and accessibility in acupuncture therapy. These issues are central to developing new standards for outcome assessment and policies that will increase the accessibility to acupuncture therapy.
Acupuncture in Manual Therapy is a comprehensive overview of manual therapy interventions combined with acupuncture management of musculoskeletal disorders covering all major joints of the body. The book is intended to offer physiotherapists and students of acupuncture a clinical reasoning model, whilst supporting suggested interventions with the relevant evidence base in order to alleviate pain, restore function and facilitate rehabilitation within musculoskeletal management. It places an emphasis on the neurophysiological processes of pain management stressing the importance of using the correct intervention for the relevant presenting pain mechanism. Each chapter discusses suggested manual intervention, acupuncture evidence and physiological processes underpinning this combined approach to musculoskeletal pain and dysfunction including meridian acupuncture, auricular acupuncture, electroacupuncture, tens and trigger point acupuncture as a means of addressing the varying pain patterns presented within musculoskeletal rehabilitation. This book provides knowledge from distinctive and prominent contributors from the world of manual therapy and acupuncture whilst this expertise is further supported by the provision of student case studies to offer support and enhance learning.
Although acupuncture is currently experiencing a great increase in acceptance and growth, many acupuncturists are failing to earn a living. Recent statistics suggest that nearly 9 out of 10 acupuncturists end-up in private practice but most of those are struggling to earn solid incomes. This book offers candid and comprehensive advice about what it really takes to manage a successful acupuncture practice in the West today. Readers will learn the unique combination of skills needed to make acupuncture services effective and affordable while still allowing practitioners to earn a comfortable living. Distilled from 25 years of full-time private practice this is real-world advice offered by one of the acupuncture profession's most experienced practitioners and authors. "Not strictly a clinical guide, or a business book, or a political treatise, but rather an original fusion of the most important aspects of all three, Making Acupuncture Pay should be required reading for every student of acupuncture, for any acupuncturist who's struggling to make a practice work, and well, for any acupuncturist...PERIOD " -Brent Ottley, L.Ac. "This book should be required reading before one enrolls in acupuncture school, as each chapter addresses the fundamental concepts and realistic prospects of the graduate earning a living as an acupuncturist." -Pamela Howard, acupuncture student Matthew Bauer began his practice in 1986 immediately after obtaining his State acupuncture license and as the sole source of support for his family of four. Learning how to manage his practice by trial and error, Matthew currently sees between 75-100 patients a week. In addition to his busy practice, Matthew also became involved with acupuncture organizations and as a consultant for the insurance industry helping to pioneer acupuncture HMO plans. He is the author of The Healing Power of Acupressure and Acupuncture, which explores the Taoist roots of Chinese medicine as a means of educating the public about acupuncture's benefits. With Making Acupuncture Pay, Matthew begins his efforts to help fellow acupuncturists achieve the level of practice success he has been blessed to enjoy.
An informative and provocative text, this book describes the current status of knowledge and challenges scientists to better define acupuncture therapy. The first section covers the scientific basis and mechanism of acupuncture, particularly in relation to the cardiovascular system. The second section is devoted to clinical case studies, illustrating that scientific knowledge can be integrated with traditional concepts in Chinese medicine to provide effective treatments. It is a useful reference guide for advanced students and practitioners of traditional Chinese medicine and acupuncture, as well as scientists conducting physiological and pharmacological research.
Basics of Acupuncture shows that it is possible to combine Western medicine with traditional Chinese concepts. A short introduction on the theory of traditional Chinese medicine is followed by a detailed account of diagnosis. The main part focuses on the description of the Chinese systems of channels, functional organs and the most important acupuncture points. The remainder of the book is devoted to treatment, based on western modes of diagnosis. The methods and applications of needling and moxibustion are described, and the most important points are given for frequently encountered diseases.
This pioneering and practical handbook presents the author's unique clinical experience in the assessment and acupuncture treatment of 63 musculoskeletal and soft tissue conditions and also provides valuable clinical notes offering an insight into the treatment involved. Compact format - easy to use and practical for the clinic A desktop reference book - ideal for the practitioner who already has a basic knowledge of acupuncture 63 common musculoskeletal conditions are included - focuses on what the practitioner needs to know Each condition is described by an experienced acupuncturist working in China - the first ever examples in the English language Edited by a GP from the UK who uses acupuncture in day-to-day practice - making this book span TCM and the Western Acupuncture practices Includes Western perspective on disease descriptions, needling depth, needling precautions and integration of treatment Easy-to-read format - with tables to facilitate rapid reference Useful diagrams illustrating the location of standard and special acupuncture points