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This text-workbook is a streamlined, no-nonsense approach to business communication. It takes a three-in-one approach: (1) text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills, then apply these skills to a variety of memos, letters, reports, and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication, electronic forms of communication, diversity and ethics.
Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly dramatically evidenced by Super Size Me (2004), filmmaker Morgan Spurlock's 30-day all-McDonald's diet in which his liver suffered the same poisoning as if he had been on an extended alcohol binge. Through increased globalization, American popular food culture is being increasingly emulated elsewhere in the world, such as China, with the potential for similar disastrous consequences. This A-to-Z reference is the first to focus on the junk food and fast food phenomena from a multitude of angles in addition to health and diet concerns. More than 250 essay entries objectively explore the scope of the topics to illuminate the American way through products, corporations and entrepreneurs, social history, popular culture, organizations, issues, politics, commercialism and consumerism, and much more. Interest in these topics is high. This informative and fascinating work, with entries on current controversies such as mad cow disease and factory farming, the food pyramid, movie tie-ins, and marketing to children, will be highly useful for reports, research, and browsing. It takes readers behind the scenes, examining the significance of such things as uniforms, training, packaging, and franchising. Readers of every age will also enjoy the nostalgia factor, learning about the background of iconic drive-ins, the story behind the mascots, facts about their favorite candy bar, and collectables. Each entry ends with suggested reading. Besides an introduction, a timeline, glossary, bibliography, resource guide, and photos enhance the text. Sample entries: A&W Root Beer; Advertising; Automobiles; Ben & Jerry's; Burger King; Carhops; Center for Science in the Public Interest; Christmas; Cola Wars; Employment; Fair Food; Fast Food Nation; Hershey, Milton; Hollywood; Injury; Krispy Kreme; Lobbying; Nabisco; Obesity; PepsiCo; Salt; Soda Fountain; Teen Hangouts; Vegetarianism; White Castle; Yum! Brands, Inc.
The Poor (Os Pobres, 1906), by Portuguese author Raúl Brandão is a powerful tribute to the underclasses. Innovative thematically and stylistically, the novel consists of loosely connected vignettes on two narrative levels: the lives of prostitutes, where the inexorable need for love is transformed into a means for survival; and the life of Gebo, a seemingly slovenly man, with neither sentiment nor intelligence. Instead, as he searches tirelessly for work -- and loves his daughter and wife with tenderness and constancy -- he is revealed as a victim of the economic situation in Portugal. With prescience, Brandão emphasizes the interdependence between nature and humankind by intertwining descriptions of the physical and human surroundings, while his depictions of desperation, sorrow and violence prefigure the works of contemporary Portuguese writers.
Without a doubt, the connection between law and business ethics is made clear with Business: Its Legal, Ethical and Global Environment. Through an integration of examples and applications, users learn how to apply legal and ethical reasoning skills when making business decisions. No other book on the market better prepares tomorrow's managers for the legal, ethical, and global environment in which they will work. Jennings balances coverage of traditional legal and ethical topics with emerging trends in the business world, such as cyberlaw, international law, and alternate dispute resolution.
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
Imagine planning an event like the Olympics. Now imagine planning the same event but not knowing when or where it will take place, or how many will attend. This is what humanitarian logisticians are up against. Oversights result in serious consequences for the victims of disasters. So they have to get it right, fast.
Gain a strong understand of today's key mathematical concepts and learn how to use math for success in business today with Brechner/Bergeman's CONTEMPORARY MATHEMATICS FOR BUSINESS AND CONSUMERS, 9E. This reader-friendly approach helps you overcome any math anxiety and confidently master mathematical concepts. A proven step-by-step instructional model allows you to progress through one topic at a time without being intimidated or overwhelmed. Learning features connect the topics you're learning to the latest business news and even provide helpful personal money tips. You can immediately practice concepts and hone essential skills with more than 2,000 exercises. To model solution strategies, Jump Start problems introduce new topics and provide worked-out solutions to help you begin on your own assignments with confidence. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.