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#1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Mission Accomplished! Or How We Won the War in Iraq is the definitive collection -- systematically categorized, indexed, and footnoted for your convenience -- of authoritative misinformation, disinformation, misunderstanding, miscalculation, egregious prognostication, boo-boos, and just plain lies, about the Iraq War. "Never before has such a large and diverse group of experts been so unanimously in favor of a particular national policy as they were in the case of the U.S. invasion of Iraq," note Christopher Cerf and Victor Navasky, who, as co-founders of the Institute of Expertology, the nation's leading purveyor of expertise on expertise, were uniquely qualified to assemble this impressive collection. "In the face of such a consensus, we had no choice but to ask ourselves, 'Could the iron law of expertology -- the experts are never right -- be wrong?'" At once an entertainment, a cautionary tale, a critique of mass media, a reference tool, and a postwar manifesto, Mission Accomplished! presents, as no book has before, the collective wisdom of all those who are presumed to know what they talking about on the subject of America's adventure in Iraq. As this hilarious, yet depressing, volume demonstrates, they don't. From MISSION ACCOMPLISHED! "Major combat operations in Iraq have ended. In the battle of Iraq, the United States and our allies have prevailed." -- President George W. Bush, May 1, 2003 "[Insurgents] pose no strategic threat to the United States or to the Coalition Forces." -- L. Paul Bremer III, Administrator of the Coalition Provisional Authority in Iraq, November 17, 2003 "Military action will not last more than a week." -- Bill O'Reilly, The O'Reilly Factor, January 23, 2003 "I couldn't imagine somebody like Osama bin Laden understanding the joy of Hanukkah." -- President George W. Bush, at a White House menorah lighting ceremony, December 10, 2001
The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
"Raise Your Voice: A Cause Manifesto is for leaders who desire to create a strategic communications framework and sustain a breakthrough nonprofit brand through strategy, design, and purpose. Through the four dimensions of communications and culture--purpose, passion, people, and promise--"Raise Your Voice" will help you unite your organization's purpose, values, culture, and voice to create a unique identity your supporters and advocates will love. It will help you understand the difference between your purpose, mission, and vision--and why it matters"--Amazon.com.
THIS IS NOT A BOOK ON EVANGELISM. As a Christian, we all have a mission. Also, as a Christian, we should implement purposes in our life. Everything that is made is made for a purpose. To use something other than what it is made for can be disastrous. This book talks about what can and will cause us to lose our mission and purpose. It also challenges us to allow others to see Christ in us with specific traits that drive us and lead us to fulfilling our purposes. It offers a contrast to the cries of our secular society that reaches out and talks about what we need to do to discover our mission and purpose in Christ. Upon reading this book, a person will find out that many biblical characters experienced problems, but they continued in accomplishing their purposes and mission. In other words, they did not give up. We should not let anything hinder or cause us to quit.
Dozens of top CEOs reveal their candid insights on the keys to effective leadership, and the qualities that set high performers apart. "The Corner Office" draws together lessons from chief executives like Steve Ballmer (Microsoft) and Jeffrey Katzenberg (DreamWorks).
Now in Paperback!In this intimate treasury of wit and wisdom, Richard Bolles, author of the job-hunting bible: WHAT COLOR IS YOUR PARACHUTE?, explores the spiritual aspects of finding one’s place in the work world. For anyone who has ever wondered how to make the most of their unique natural gifts, or how to find a vocation that is both socially responsible and personally fulfilling, this enlightening and empowering little volume provides immeasurable guidance. Originally appearing as an appendix in PARACHUTE, this book has led countless people through life’s most difficult passages and is sure to inspire anyone who is either new to the job market or reconsidering their place in it. A guide to exploring the spiritual aspects of finding one’s mission in the workplace. Previous editions have sold 85,000 copies.
You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.