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This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
"The Meeting Planning Process -- A Guide to Planning Successful Meetings" by Certified Meeting Professional Mary Jo Wiseman offers a common sense approach to managing the meeting planning process based on the knowledge and experience she garnered over a 20+ year career as a corporate meeting and event coordinator. The author's systematic approach to project management helped her to get and stay focused on the task at hand while handling multiple details, projects and deadlines throughout her career and she wants to share her secrets for success with others. The author firmly believes it is NOT just one person who makes a meeting or event happen, but rather a well led TEAM of dedicated, enthusiastic, talented individuals who come together to do what they do best to help organizations EXCEED PROGRAM OBJECTIVES and make them SHINE. It is the PROCESS or system used to get started that can either keep you on track or send you off the rails. This Guide offers a practical overview of the entire planning process for people just starting out in the business or meeting planning veterans alike, and offers keen insights and valuable tips to help CREATE the perfect EXPERIENCE for their audience by staying true to the basic elements of the planning process. It is intended to lead people through the proper steps and the sequence of tasks involved in planning a meeting such as: Establishing a Planning or Design Team; Developing an Overall Plan; Budgeting; Site Selection; Communications; Contract Review and more. The Guide also includes handy templates developed by the author -- a Meeting Time Line; Overall Plan; and Request for Proposal as well as descriptions and diagrams of possible room set-ups.
A complete guide to successful trade shows and exhibitions Trade shows, consumer shows, product launches, sporting events, and other opportunities to interact face-to-face with customers have become an important part of the marketing mix. Recent studies show that the percentage of the total marketing communications budget spent on event marketing ranged from over 9% to a staggering 29%. In 2003, North America alone hosted over 13,000 trade and consumer shows, each one with hundreds of exhibitors, and thousands of visitors. Beyond traditional trade shows, there are countless other opportunities for exhibitors to interact with their customers directly and improve the bottom line, such as mall displays, corporate events, road shows, and permanent displays. Well chosen and executed events can shorten the sales cycle significantly and put you miles ahead of the competition, but you need to have an exhibit plan that's well thought out, organized, and executed. While some large organizations have a dedicated exhibit staff, often the role of exhibit management lands on the desk of an unsuspecting, overworked, or unwilling sales or marketing person who needs to get results from their exhibit investment, but doesn't know where to start. The Power of Exhibit provides the step-by-step advice you need to exhibit successfully. This definitive guide to trade shows and other event marketing shows how to set objectives, budget for your event and measure its success in ROI, choose the right show and find the right audience, turn leads into business, design booths, work the show, gather information and intelligence, and much more.
Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review
No organization made up of human beings is immune from the all-too-common meeting gripes: those that fail to engage, those that inadvertently encourage participants to tune out, and those that blatantly disregard participants' time. In The Surprising Science of Meetings, Steven G. Rogelberg draws from extensive research, analytics and data mining, and survey interviews to share the proven techniques that help managers and employees change the way they run meetings and upgrade the quality of their working hours.
A study by MCI found that most professionals believe that over 50 percent of meeting time is wasted. More than 90 percent admit to daydreaming in meetings, 73 percent have brought other work, and 39 percent have fallen asleep. You might think that there would be fewer meetings. However, in the survey 46 percent said they attended more meetings than a year ago. Meetings cost time and money. Many meetings end with no results or outcome. How can you be sure you are using your time and money effectively? The answer: with proper training. Even MBA graduates have never had a course in how to plan, organize, and present an effective meeting. That is the subject of this new book which will teach the proper skills and training to get great results with every meeting, every time! You will learn the checklists for planning your meeting, setting the agenda, strategic planning, how the physical setting can be improved, how to properly open a meeting, handling difficult people and maintaining control, how to assess and evaluate your meetings, and the correct method to end a meeting. Good meetings don't just happen, they are planned and created. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
What makes for a great meeting? As a leader, how can you keep discussions on point and productive? In How to Run a Meeting, Antony Jay argues that too many leaders fail to plan adequately for meetings. In this bestselling article, he defines the characteristics that contribute to success, from keeping formal minutes to acknowledging junior staff first. These guidelines will help you get demonstrably better results from every meeting you run. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.
This practical guide to facilitating planning meetings will enable you to effectively jump-start your projects and lead to success. Rigorous planning is vital to your project execution and success. Projects are often multifunctional, requiring input from various stakeholders. Project planning often tends to be done piecemeal or not at all, often leading to missing and/or incomplete information and correspondingly poor results. This book will show you how to do it right. How to Facilitate Productive Project Planning Meetings is a guide to help you plan your projects by showing you how to effectively facilitate productive face-to-face kickoff sessions (both in person and virtual) and ongoing planning meetings. Effective planning meetings will help you not only develop key artifacts but also provide continuous team building. You’ll also learn about the impacts of culture (organizational and global) on team dynamics and discover methods to ameliorate these impacts. A case study of building a sustainable house will help you understand the concepts and grasp the terminology. The book will also feature dozens of illustrative stories (from the authors as well as other practicing project managers) that will illustrate meeting techniques that went well (or not so well). Numerous templates, sample schedules, and checklists round out the value of this book in helping you facilitate effective meetings.
Whether you regularly conduct meetings, or just attend them, you can make your meetings more productive by applying the easy-to-use guidelines included in Not Another Meeting! Learn to create an objective and an agenda for every meeting. Learn the steps for opening and closing a meeting, establish and reinforce ground rules to keep participants on track, attentive and fully engaged, and help groups manage and resolve conflicts.
Whether you are organizing a scientific conference for under 400 participants or attempting to attract upwards of 5,000 delegates, this step-by-step guide will be your essential desk-top companion. It provides professional and non-professional meeting planners alike with all the necessary information on organizing and running an international scientific conference. Key procedures covered include identifying a suitable centre for the event, arranging delegate accommodation, establishing a registration system and preparing the scientific program. The book also evaluates the importance of technology in the planning and organizing of these events. In this timely and informative publication, the author shares the vast wealth of knowledge he has acquired during 30 years' experience of organizing international conferences. It will become for many a valuable reference to the planning and successful realization of scientific events.