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During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Brown (1906-1972) was a popular and respected author of more than 20 mysteries and science fiction novels (The Fabulous Clipjoint, won the 1948 Edgar Award for best mystery novel). This study looks closely at his work and chronicles his unusual life. Paper edition (unseen), $16.95. Annotation copyright by Book News, Inc., Portland, OR
Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business." ?Jerry Della Femina, President, Jerry Della Femina & Partners "The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture." ?John Gerzema, Managing Director, Fallon NYC "A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective." ?Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan "Incredibly thought-provoking for anyone interested in the shaping of our commercial culture." ?Megan Kent, Executive Director, Brand Planning, Bozell Worldwide "All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read." ?Lary May, Professor of American Studies, University of Minnesota "This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities?the television commercial." ?Mark R. Morris, Chairman, Bates North America "For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide." ?John F. Sherry, Jr., Professor of Marketing, Northwestern University "Fascinating reading, capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers." ?Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.
For use in schools and libraries only. A compulsory soccer team made up of seventh-graders uninterested in sports struggles to keep a winning attitude through a losing season.
An illustrated, nostalgic how-to guide to achieving a clean, organized, and happy home—with over 500 retro tips and tricks! Return your household to the simpler times of yesteryear with this delightful guide full of time- and money-saving tips on everything from cleaning and organizing your home to buying and handling food. Even in an age of endless new household products and devices, these old-fashioned, tried-and-true methods can help any homeowner keep a cleaner, happier home. A thoroughly researched compendium of the best American home life tips from the 1920s through the ’60s, Classic Household Hints is filled with useful information, full-color illustrations, fascinating sidebars, and quotes—providing practical help as well as fun for housekeepers and neat freaks everywhere.
The Definitive Guide to Chemical Reaction Engineering Problem-Solving -- With Updated Content and More Active Learning For decades, H. Scott Fogler's Elements of Chemical Reaction Engineering has been the world's dominant chemical reaction engineering text. This Sixth Edition and integrated Web site deliver a more compelling active learning experience than ever before. Using sliders and interactive examples in Wolfram, Python, POLYMATH, and MATLAB, students can explore reactions and reactors by running realistic simulation experiments. Writing for today's students, Fogler provides instant access to information, avoids extraneous details, and presents novel problems linking theory to practice. Faculty can flexibly define their courses, drawing on updated chapters, problems, and extensive Professional Reference Shelf web content at diverse levels of difficulty. The book thoroughly prepares undergraduates to apply chemical reaction kinetics and physics to the design of chemical reactors. And four advanced chapters address graduate-level topics, including effectiveness factors. To support the field's growing emphasis on chemical reactor safety, each chapter now ends with a practical safety lesson. Updates throughout the book reflect current theory and practice and emphasize safety New discussions of molecular simulations and stochastic modeling Increased emphasis on alternative energy sources such as solar and biofuels Thorough reworking of three chapters on heat effects Full chapters on nonideal reactors, diffusion limitations, and residence time distribution About the Companion Web Site (umich.edu/~elements/6e/index.html) Complete PowerPoint slides for lecture notes for chemical reaction engineering classes Links to additional software, including POLYMATHTM, MATLABTM, Wolfram MathematicaTM, AspenTechTM, and COMSOLTM Interactive learning resources linked to each chapter, including Learning Objectives, Summary Notes, Web Modules, Interactive Computer Games, Solved Problems, FAQs, additional homework problems, and links to Learncheme Living Example Problems -- unique to this book -- that provide more than 80 interactive simulations, allowing students to explore the examples and ask "what-if" questions Professional Reference Shelf, which includes advanced content on reactors, weighted least squares, experimental planning, laboratory reactors, pharmacokinetics, wire gauze reactors, trickle bed reactors, fluidized bed reactors, CVD boat reactors, detailed explanations of key derivations, and more Problem-solving strategies and insights on creative and critical thinking Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
When you first heard it, you couldn't believe it: Jerry Mathers, from TV's Leave It To Beaver, had been killed in Vietnam. Then word came that Abe Vigoda, the actor who played the curmudgeonly cop Fish on Barney Miller, was dead; and that Mikey, who would eat anything as the Life Cereal tyke, had eaten too many Pop Rocks and exploded. Besides exposing us to things we couldn't otherwise believe, television can convince us of things that never actually happened. But how did these outrageous TV legends get started? How did they spread from classrooms to boardrooms across North America and beyond? And, most important, what do these rumors, so quickly transformed into facts and common knowledge, reveal about our relationship to reality through the medium of television? Put in other words, what exactly is it that were doing when were dealing in these fabulous rumors—are we chasing after surprising truths or simply more incredible entertainment? To take one telling example: Jerry Mathers was not actually killed in Vietnam—but the basic sense of this lie wasn't far removed from the emotions factually expressed in the two-page spread of the faces of the dead in Time magazine. In the course of this compelling work—which is supplemented with interviews with many of the people implicated in these rumors—author Bill Brioux exposes the reality behind the many stories that currently circulate in our culture. Through these stories (both true and false), he sheds a revealing light on just what role these rumors play in contemporary society—and what role our society plays in regard to these rumors as well.
Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Preface -- 1. Entrepreneurial Wishes and Career Dreams -- 2. The Aspirational Ethos: Gender, Consumerism, and Labor -- 3. (Not) Just for the Fun of It: The Labor of Social Media Production -- 4. Branding the Authentic Self: The Commercial Appeal of "Being Real"--5. "And Now, a Word from Our Sponsor": Attracting Advertisers, Building Brands, Leveraging (Free) Labor -- 6. The "Instagram Filter": Dispelling the Myths of Entrepreneurial Glamour -- 7. Aspirational Labor's (In) Visibility -- Epilogue: The Aspirational Labor of an Academic -- Appendix: Method and List of Interview Participants -- Notes -- Bibliography -- Acknowledgments -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Y -- Z