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" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism " . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." —Language in Society " . . . a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism " . . . the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.
"Since [Tarasti's] is unquestionably the most fully developed narrative theory in the literature, this book is an important landmark . . . " —Music & Letters Eero Tarasti advances a semiotic theory of music based on information provided by the history of Western music and by various sign theories. A Theory of Musical Semiotics provides a model for the semiotic analysis of both musical structure and semantics. It introduces English-language readers to musical narratology, which has been largely the province of European researchers.
The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.
This book is devoted to the topic of general semiotics. It formulates some of the central laws and parameters of the paradigm of general semiotics, and illustrates them with various examples from branch semiotics – from the systems of semiotics of that are already in use in particular fields of endeavour. These laws and illustrations will prove useful for every distinct instance of branch semiotics, both those that are already well-established and those that will appear in the future.
One of the first attempts ever to present in a systematic way a non-western semiotic system. This book looks at Japanese esoteric Buddhism and is based around original texts, informed by explicit and rigorous semiotic categories. It is a unique introduction to important aspects of the thought and rituals of the Japanese Shingon tradition. Semiotic concerns are deeply ingrained in the Buddhist intellectual and religious discourse, beginning with the idea that the world is not what it appears to be, which calls for a more accurate understanding of the self and reality. This in turn results in sustained discussions on the status of language and representations, and on the possibility and methods to know reality beyond delusion; such peculiar knowledge is explicitly defined as enlightenment. Thus, for Buddhism, semiotics is directly relevant to salvation; this is a key point that is often ignored even by Buddhologists. This book discusses in depth the main elements of Buddhist semiotics as based primarily on original Japanese pre-modern sources. It is a crucial publication in the fields of semiotics and religious studies.
"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement
This study represents a contribution to the theory of meaning in natural language. It proposes a semantic theory containing a set of regular relational principles. These principles enable semantic theory to describe connections from the lexical reading of a word to its figurative contextual reading, from one variant reading of a polysemous lexical item to another, from the idiomatic to its literal reading or to the literal reading(s) of one or more of its component lexical items. Semiotic theory provides a foundation by supplying principles defining motivated expression-content relations for signs generally. The author argues that regular semantic relational principles must dervive from such semiotic principles, to ensures the psychological reality and generality of the semantic principles.
Universe of the Mind A Semiotic Theory of Culture Yuri M. Lotman Introduction by Umberto Eco Translated by Ann Shukman A major book by one of the initiators of cultural studies. "Universe of the Mind is an ambitious, complex, and wide-ranging book that semioticians, textual critics, and those interested in cultural studies will find stimulating and immensely suggestive." --Journal of Communication "Soviet semiotics offers a distinctive, richly productive approach to literary and cultural studies and Universe of the Mind represents a summation of the intellectual career of the man who has done most to guarantee this." --Slavic and East European Journal Universe of the Mind addresses three main areas: meaning and text, culture, and history. The result is a full-scale attempt to demonstrate the workings of the semiotic space or intellectual world. Part One is concerned with the ways that texts generate meaning. Part Two addresses Lotman's central idea of the semiosphere--the domain in which all semiotic systems can function--presented through an analogy with the global biosphere. Part Three focuses on semiotics from the point of view of history. A seminal text in cultural semiotics, the book's ambitious scope also makes it applicable to disciplines outside semiotics. The book will be of great interest to those concerned with cultural studies, anthropology, Slavic studies, critical theory, philosophy, and historiography. Yuri Mikhailovich Lotman is the founder of the Moscow-Tartu School and the initiator of the discipline of cultural semiotics.
Hitherto, there has been no book that attempted to sum up the breadth of Umberto Eco’s work and it importance for the study of semiotics, communication and cognition. There have been anthologies and overviews of Eco’s work within Eco Studies; sometimes, works in semiotics have used aspects of Eco’s work. Yet, thus far, there has been no overview of the work of Eco in the breadth of semiotics. This volume is a contribution to both semiotics and Eco studies. The 40 scholars who participate in the volume come from a variety of disciplines but have all chosen to work with a favorite quotation from Eco that they find particularly illustrative of the issues that his work raises. Some of the scholars have worked exegetically placing the quotation within a tradition, others have determined the (epistemic) value of the quotation and offered a critique, while still others have seen the quotation as a starting point for conceptual developments within a field of application. However, each article within this volume points toward the relevance of Eco -- for contemporary studies concerning semiotics, communication and cognition.
Semiotics is the science of signs: graphical, such as pictures; verbal (writing or sounds); or others such as body gestures and clothes. Computer semiotics studies the special nature of computer-based signs and how they function in use. This 1991 book is based on ten years of empirical research on computer usage in work situations and contains material from a course taught by the author. It introduces basic traditional semiotic concepts and adapts them so that they become useful for analysing and designing computer systems in their symbolic context of work. It presents a novel approach to the subject, rich in examples, in that it is both theoretically systematic and practical. The author refers to and reinterprets techniques already used so that readers can deepen their understanding. In addition, it offers new techniques and a consistent perspective on computer systems that is particularly appropriate for new hardware and software (e.g. hypermedia) whose main functions are presentation and communication. This is a highly important work whose influence will be wide and longlasting.