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This book has been designed strictly according to the syllabus of U.P. Technical University, Lucknow, for the core subjects offered to the management students. The book provides a complete view of communication used in business and helps students develop effective communication skills. The book is segregated into ten chapters of which the first chapter deals with the basics of communication and its role in the business cycle. Some chapters detail communication of different types and its relationship with organization, and in technological evolution in the present day scenario. Other chapters describe correspondence and report writing, presentation skills and how to tackle case studies.
Communication is the fuel of every business enterprise. This book on Business Communication aims to bring about the importance of communication in business. It highlights the different types of communication taking place in an organization. This book deals with various forms of written and oral communication; including letter writing, memos, orders, interviews, group discussions, meetings, minutes and e- correspondence, career development, Resume writing, interview preparation for the job and presentation skills etc. This book is written in a very simple and understandable way. This book is not only helpful for the students of Business Communication, but is also a helpful guide to those who want to improve their communication skills. Today's modern business compels better communication in solving the problems at different organizational levels internally. If the internal communication is effective then that will act as a catalyst for the success of organization. This book would enhance students with the communication skills required for the success in today's rapidly changing global business environment. New topics are covered in this book such as such as career planning and career managing skills, employability skills and employability scope for graduates as an addition to familiar them in business communication.
Business Communication for Managers is a student-friendly, practical and example-driven book that gives students a thorough knowledge of business communication, covering all the major communication topics included in MBA syllabi across the country. The book teaches students how to communicate effectively and efficiently with the help of a chapters on communication theories, numerous exhibits, anecdotes, extensive role plays, hundreds of end-of-chapter questions, etc. The lucid language and the easy-to-follow structure of the book make this an invaluable resource for the MBA student.
What universities teach, and the readings they assign for this subject.
For undergraduate/graduate-level courses in Managerial Communication, Business Communication, and Business Speaking and Writing. Written by authors' with over 50 years of combined experience teaching and researching both oral and written communication. This brief, inexpensive guide focuses on the "need to know" essentials of effective business writing and speaking. Loaded with examples and specific guidelines, it is designed to provide an immediate improvement in students' writing and speaking abilities.