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"Give young fans the crucial facts about all 30 pro basketball teams, including their current stars and legendary players, triumphs and turning points, and memorable stats and trivia. Packed with must-know info and action photos, this guide gets nothing but net."--Publisher's website.
This revised edition of a landmark biography follows the life of basketball star Isiah Thomas from his childhood on Chicago's South Side to his current position as president of the New York Knicks. His entire professional and athletic career is covered, including his successful collegiate career with Indiana University and his role in turning the Detroit Pistons' squad from one of the league's laughingstocks to an NBA powerhouse. All aspects of Thomas's contributions are examined to reveal how he revolutionized the game with his energy and skill, introduced professional basketball to Canada, and transitioned to his controversial roles off the court as coach and executive.
The most entertaining and comprehensive guide to every baseball fan’s dream road trip—including every new ballpark since the 2004 edition—revised and completely updated!
During World War I, American army camps, navy stations and marine barracks formed football's first true all-star teams, competing against each other and top colleges while raising millions of dollars for the war effort. More than fifty college football hall-of-famers, dozens of future generals, and two Medal of Honor winners would play for, coach, or promote military teams during the war, including Dwight Eisenhower, Walter Camp, and George Halas. In War Football: World War I and the Birth of the NFL, Chris Serb recounts a fascinating chapter of military and sports history. He details three of the best but long-forgotten seasons of American football, when college amateurs mixed with blue-collar pros on the field of play. These games showed investors a lucrative market for teams of post-collegiate stars and made players realize that their football careers didn’t have to end after college. Soon the barriers to professionalism began to fall, and within two years of the Armistice the National Football League was born. War Football explores for the first time this lost chapter of sports history and makes a direct connection between World War I and the founding of the NFL. Seven future Hall-of-Famers led the charge of more than 200 military veterans who played in, coached for, and shaped the character of the young league. Football fans, sports historians, and military historians alike will find this book a fascinating read.
"Give young fans the crucial facts about all 32 pro football teams, including their current stars and legendary players, triumphs and turning points, and memorable stats and trivia. Packed with must-know info and action photos, this guide goes deep and hits pay dirt."--Publisher's website.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
Football is a team sport which is played on a rectangular field, the objective of the game is to get the oval shaped football down the field either by passing it or running it, the aim is to get the football into the end zone of your opponents, There are various positions and rules at play, and this guide will explain the basics of the game to individuals that are not familiar with itThis guide will show you everything you need to know about American football, you will be shown basic information you need to know, you will be shown how to score in footballYou will also be shown the orange markers on the football field, this guide will also shown what special team are and their functions on the football fieldThis guide is the complete guide on how to play America FootballGET YOUR COPY TODAY by scrolling up and clicking Buy Now to get your copy today and enjoy this wonderful sport
In the tradition of The Boys of Summer and The Bronx Is Burning, New York Times sports columnist Harvey Araton delivers a fascinating look at the 1970s New York Knicks—part autobiography, part sports history, part epic, set against the tumultuous era when Walt Frazier, Willis Reed, and Bill Bradley reigned supreme in the world of basketball. Perfect for readers of Jeff Pearlman’s The Bad Guys Won!, Peter Richmond’s Badasses, and Pat Williams’s Coach Wooden, Araton’s revealing story of the Knicks’ heyday is far more than a review of one of basketball’s greatest teams’ inspiring story—it is, at heart, a stirring recreation of a time and place when the NBA championships defined the national dream.