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There is a diverse population of students who will benefit greatly from a convenient, time and place-independent learning environment. Distance education provides this type of environment and addresses the many needs of adult learners and the new generation of online learners. The problem is that this environment differs from a traditional institution of higher learning and continues to bring about questions from educators related to the issue of equivalency between online and traditional degree programs, especially in terms of student support services, such as the library. The purpose of this study was to determine the perceptions and attitudes of students regarding traditional and distance library services, determine if the outcomes resulting from the library services provided in the online degree programs were equivalent to those outcomes for on-campus programs and provide information to enhance and improve the effectiveness of online degree programs. An online survey was conducted focusing on the perceptions and attitudes of students regarding traditional and distance library services. The results of the study indicated that overall the students were satisfied with the library resources and services available to them and the students did not perceive that the distance library services were different from the traditional library services. Possible reasons underlying this perception may be that approximately 85 percent of the students had prior college experience or had completed a degree. Therefore, students most likely were familiar with today's library services. However, institutions should remain proactive because distance education students will continue to demand and expect libraries to meet their needs. As these demands and expectations are explored new library services and resources will emerge. Also, institutions of higher learning must have a commitment to providing distance students with the same quality of education and equivalent support services as on-campus students if they expect those outside the educational arena to respect degrees obtained through this means of educational learning.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Understanding how academic libraries are budgeting for services and staffing to support distance students is important because students are increasingly supplementing their face-to-face program with online classes or are enrolling in fully online programs. The Association of College and Research Libraries Distance Library Services division have had standards for supporting distance students since the 1960s. The purposes of this study were to determine if academic libraries are meeting the Standards for Distance Learning Library Services [Standards] with regard to having a separate budget and staff to support distance students and to compare the institutional characteristics and organizational effectiveness of libraries that meet and do not meet The Standards. A quantitative comparative design was used to electronically survey all types of academic librarians (n = 91). Descriptive, independent t-tests, chi-square, and MANOVA statistics were used to analyze results. The results indicate that institutional characteristics had no impact on whether or not an academic library met the Standards. Additionally, the results showed that academic libraries were just as organizationally effective whether or not they met The Standards. This research will provide the field of academic librarianship with data to make informed decisions on whether the Standards for Distance Learning Library Services need to be updated or changed as they relate to separate staff and budget.
The study examines how academic libraries are serving their institution’s distance and blended learning programs, including the impact of the rapid development of MOOCs and the increasing use of lecture capture in online courses. The study looks at staffing, budgets, salaries and other nuts and bolts aspects of college library programs to serve distance learners. It also probes how librarians communicate with distance learners – through online information literacy courses, online tutorials, instant messaging and a strong presence on course management systems, among many other ways. The study offers hard data on the percentage of distance learning librarians that archive and use lecture capture materials, their spending on licensed films and other intellectual property for distance learners, and the ways that librarians track contacts with distance learning students and much more.
Asian populations are among some of the fastest growing cultural groups in the US. While books on serving other target groups in libraries have been published (e.g., disabled, Latino, seniors, etc.), few books on serving library users of Asian heritage have been written. Thus the timely need for this book. Rather than a generalized overview of Asians as a whole, this book has 24 separate chapters—each on 24 specific Asian countries/cultures of East, Southeast, and South Asia—with a wealth of resources for understanding, interacting with, outreaching to, and serving library users of each culture. Resources include cultural guides (both print and online), language helps (with sample library vocabulary), Asian booksellers, nationwide cultural groups, professional literature, and more. Resources and suggestions are given for all three types of libraries—public, school, and academic—making this book valuable for all librarians. The demographics of each Asian culture (numbers and distribution)—plus history of immigration and international student enrollment—is also featured. As a bonus, each chapter spotlights a US public, school, and academic library providing model outreach to Asian library users. Additionally, this book provides a detailed description and analysis of libraries in each of the 24 Asian countries. The history, development, facilities, conditions, technology, classification systems, and more—of public, school, and academic libraries—are all discussed, with detailed documentation. Country conditions influencing libraries and library use are also described: literacy levels, reading cultures, languages and writing systems, educational systems, and more. Based on the author’s 15 years of research and travels to Asia, this work is a must-have for all librarians.
First-generation college students (FGCS) are an increasingly significant population at institutions of higher education in the United States. While only one aspect of college student identity, first- generation students collectively enter higher education without parent(s) who have obtained, at minimum, a bachelor's degree. As such, FGCS tap into wider networks for advice and support in making the transition to college. In this way, tapping into one's social capital can contribute to college access, persistence, and success in the field of higher education. These terms - capital and field - are core concepts, along with habitus, that comprise Pierre Bourdieu's theoretical apparatus. This dissertation applies Bourdieu's concepts of capital, habitus, and field to first-generation college students' (FGCS) attitudes, perceptions, and use of academic libraries within the general library system of a large, public, historically White university. The critical qualitative study adapts Phil Carspecken's (1996) 5-stage framework for conducting critical qualitative research and Bourdieu's recommendations for conducting a study of field. The resulting analytical framework includes inductive and deductive coding, meaning field and reconstructive horizon analysis, and an analysis of system relations. Findings can inform academic library practice and are also applicable to higher education more generally, e.g., via early intervention for FGCS. Three primary themes emerged during the data analysis process: (1) perceptions of academic libraries as anxiety-inducing spaces, (2) perceptions of libraries as sites of assurance and comfort; and (3) the relationship between students' capital composition and their perceptions and use of academic libraries.
This supplement covers topics ranging from academic library funding to visual information querying.