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This book brings together the best current original work on the concept of audience in written communication. Firstly examining historical and theoretical perspectives on audience, the contributors explore and synthesize current theories on its shifting and intangible nature as well as the broader context of post-structuralist concepts of reader, writer and text. The second part of the book embraces a wide variety of research on audience and serves to illuminate contested theoretical points of earlier chapters. Authors of chapters report on case studies, textual analyses, comparative experimental research and protocol analysis.
Updated in a new 8th edition, Public Speaking: An Audience-Centered Approach brings theory and practice together. Its distinctive and popular approach emphasizes the importance of analyzing and considering the audience at every point in the speech making process. This model of public speaking is the foundation of the book, and it guides the reader through the step-by-step process of public speaking, focusing their attention on the dynamics of diverse audiences, and narrowing the gap between practice and the real world.
McLean (Arizona Western College) presents a clear and concise introduction to the basics of speech communications. It is intended for students taking their first communications course, and assumes no prior academic preparation in the field. Students are given a variety of opportunities to engage with the basic concepts, vocabulary and theories covered in the text, including role-playing exercises, journal writings, case studies, mapping exercises, pair and small-group activities, games, and self-assessment questionnaires. Annotation copyrighted by Book News, Inc., Portland, OR.
This volume examines how scientists learn about and then address their audiences, studying scientific rhetoric in actual practice. For scholars and students in scientific and technical writing, rhetoric, studies of science, and related areas.
Emphasizes the connections between communication and our daily lives Communication: Making Connections, a top-selling hybrid text, is unique in its integrated “Making Connections” theme and emphasis on technology. While introducing the basic principles of public speaking, interpersonal communication and group communication, the text stresses communication competence by constantly applying a solid theoretical foundation through everyday and relevant communication examples, thought-provoking questions, and boxed features. MyCommunicationLab is an integral part of the Seiler program. Key learning applications include MediaShare, an eText, and a study plan. A better teaching and learning experience This program will provide a better teaching and learning experience—for you and your students. Here’s how: Personalize Learning– MyCommunicationLab is online learning. MyCommunicationLab engages students through personalized learning and helps instructors from course preparation to delivery and assessment Improve Critical Thinking– Chapter summaries are organized by learning objectives to help students focus on what they need to learn in each chapter. Engage Students–New examples and an increased emphasis on technology are relevant to today’s students in a variety of ways. Support Instructors– A full set of supplements, including MyCommunicationLab, provides instructors with all the resources and support they need. NOTE: MyCommunicationLab does not come automatically packaged with this text. To purchase MyCommunicationLab , please visit www.mycommunicationlab.com or you can purchase a ValuePack of the text + MyCommunicationLab : ValuePack ISBN-10: 0205943675 / ValuePack ISBN-13: 9780205943678
A textbook for composition pedagogy courses. It focuses on scholarship in rhetoric and composition that has influenced classroom teaching, in order to foster reflection on how theory impacts practice.
This volume explores adult work-world writing issues from the perspectives of five seasoned professionals who have logged hundreds of hours working with adults on complicated written communication problems. It examines the gap between school-world instructional practices and real-world problems and situations. After describing the five major economic sectors which are writing intensive, the text suggests curricular reforms which might better prepare college-educated writers for these worlds. Because the volume is based on the extensive work-world experiences of the authors, it offers numerous examples of real-world writing problems and strategies which illustrate concretely what goes wrong and what needs to be done about it.
The authors of this book use their unique blend of experience to synthesise theoretical studies. They offer critical analysis of a wide range of examples of good and bad use of language, in order to guide nurses towards models of good practice. Full consideration is given to the changing nature of the health care environment, and to the need to address ethical, legal and professional issues beyond the fundamentals of patient-nurse interaction.
This volume constitutes a unique contribution to the literature on literacy and culture in several respects. It links together aspects of social variation that have not often been thus juxtaposed: ethnicity/nationality, gender, and participant role relations. The unifying theme of this collection of papers is that all of these factors are aspects of writers' identities -- identities which are simultaneously expressed and constructed in text. The topic of social identity and writing can be approached from a variety of scholarly avenues, including humanistic, critical, and historical perspectives. The papers in the present volume make reference to and contribute to such humanistic perspectives; however, this book lies squarely within the tradition of social science. It draws primarily upon the disciplines of linguistics, discourse analysis, anthropology, social and cognitive psychology, and education studies. The constituent topics of social identity, style, and writing themselves lie at the intersections of several related fields of scholarship. Writing remains of peak interest to educators from many fields, and is still a "hot" topic. The instructional ramifications of the particular issues addressed in this volume are of vital concern to educational systems adjusting to the realities of our multicultural society. This publication, therefore, should attract a substantial and diverse readership of scholars, educators, and policymakers affiliated with many fields including applied linguistics, composition and rhetoric, communication studies, dialect studies, discourse analysis, English composition, English/language arts education, ethnic studies, language behavior, literacy, sociolinguistics, stylistics, women's studies, and writing research and instruction.