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NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.
Andrea, a horse trainer, was auctioning off her services for a hospital charity when her former love, Sam, appeared. He had dumped her seven years earlier, but now he’s royalty and he’s come back! Was he thinking of her? Perhaps not…it seems his goal was actually their son. Andrea was enraged by his behavior, but she couldn't help but agree to his proposal. She knew he would always remain out of her reach…
HOT PURSUIT Tracker Darin Shakir worked alone. The mysterious Cattleman's Club member had been burned in the past and he wasn't about to see innocents hurt on this mission. But plans had gone awry—he'd wound up injured, and in bartender Fiona Powers's capable hands. The feisty redhead was more than a match for this brooding sheikh and insisted on helping Darin. But his temporary, sexy new partner was a very tempting distraction Darin didn't want, even as he yearned to show Fiona the fiery attraction blazing inside.
New edition! Convenient listing of words arranged alphabetically by rhyming sounds. More than 55,000 entries. Includes one-, two-, and three-syllable rhymes. Fully cross-referenced for ease of use. Based on best-selling Merriam-Webster's Collegiate® Dictionary, Eleventh Edition.