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In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
In Return Engagements artist and critic Việt Lê examines contemporary art in Cambodia and Việt Nam to rethink the entwinement of militarization, trauma, diaspora, and modernity in Southeast Asian art. Highlighting artists tied to Phnom Penh and Sài Gòn and drawing on a range of visual art as well as documentary and experimental films, Lê points out that artists of Southeast Asian descent are often expected to address the twin traumas of armed conflict and modernization, and shows how desirable art on these themes is on international art markets. As the global art market fetishizes trauma and violence, artists strategically align their work with those tropes in ways that Lê suggests allow them to reinvent such aesthetics and discursive spaces. By returning to and refashioning these themes, artists such as Tiffany Chung, Rithy Panh, and Sopheap Pich challenge categorizations of “diasporic” and “local” by situating themselves as insiders and outsiders relative to Cambodia and Việt Nam. By doing so, they disrupt dominant understandings of place, time, and belonging in contemporary art.
Previously appeared in the anthology Royal Bridesmaids. A delightful novella from #1 New York Times bestselling author Stephanie Laurens. Everyone's eyes are on a royal couple, but there is more behind the scenes than they'll ever know. Lady Nell Daughtry is certain her sister will be a perfect princess, if only she gets the reluctant bride safely to the church to marry Prince Frederick of Lautenberg. But what she doesn't know is that, in the wedding party, she's been paired with her former fiancé, Robert Knightly … and now she'll be face-to-face with the man who walked away.
Lightning that Lingers Cyn was certain that Harcourt wedding would finally launch her bridal consulting and catering business. But anticipation turned to shock when she met the groom - Wolf Thornton, the man she'd once intended to marry. Clearly, the upcoming union was not a match made in heaven.
It is often claimed that we know ourselves and the world through narratives. In this book, Robert D. Newman portrays narrative engagement as a process grounded in psychoanalytic theory to explain how readers (or listeners or viewers) manage to engage with specific narratives and derive from them a personal experience. Newman describes this psychodrama of narrative engagement as that of exile and return, an experience in which narrative becomes a type of homeland, beckoning and elusive, endlessly defining and disrupting the borders of a reader's identity. Within this paradigm, he considers a fascinating variety of narrative texts: from the Jim Jones episode in Guyana to Freud's repression of personal history in his story of Moses; from a surrealistic collage novel by Max Ernst to the horror films of Alfred Hitchcock; from the works of James Joyce, Ariel Dorfman, Milan Kundera, and D. M. Thomas to the tales of abjection in pornography. Transgressions of Reading is itself an engaging work, as interesting for its provocative readings of particular works as for its theoretical insights. It will appeal to readers from all fields in which narrative plays a crucial role, in the study of film and art, modern and contemporary literature, popular culture, and feminist, psychoanalytic, and reader response theory.
The number of hours in a day is fixed, but the quantity and quality of energy available to us is not. This fundamental insight has the power to revolutionize the way you live. As Jim Loehr and Tony Schwartz demonstrate in their groundbreaking New York Times bestseller, managing energy, not time, is the key to enduring high performance as well as to health, happiness, and life balance. Their Full Engagement Training System is grounded in twenty-five years of working with great athletes -- tennis champ Monica Seles and speed-skating gold medalist Dan Jansen, to name just two -- to help them perform more effectively under brutal competitive pressures. Now this powerful, step-by-step program will help you to: · Mobilize four key sources of energy · Balance energy expenditure with intermittent energy renewal · Expand capacity in the same systematic way that elite athletes do · Create highly specific, positive energy management rituals The Power of Full Engagement is a highly practical, scientifically based approach to managing your energy more skillfully. It provides a clear road map to becoming more physically energized, emotionally connected, mentally focused, and spiritually aligned -- both on and off the job.
During the First World War five French soldiers, accused of a cowardly attempt to evade duty, are bundled into no-man's land and certain death. Five bodies are later recovered, the families are notified that the men died in the line of duty and the whole, distasteful incident appears closed. After the war the fianc-e of one of the men receives a letter which hints at what might have happened. Mathilde Donnay determines to discover the fate of her beloved amid the carnage of battle. A Very Long Engagement turns into an unusual and engrossing thriller as she discovers an increasing number of people trying to put her off the scent. Japrisot's achievement is to have written a novel that is both a suspenseful thriller and one which transforms a single small incident into the epitome of all wartime atrocities. The d-nouement, when it finally happens, is moving and horribly convincing.
In these tough economic times, everyone is expected to produce more with less. This book shows you how to achieve this.
"Betrayal, greed, and sex." --Publishers Weekly New York Times bestselling author Mary B. Morrison's thrilling tale of a love triangle, lives at a crossroads, and the price of secrets. . . After her high school sweetheart joined the military, Mona Lisa Ellington thought she'd never love again. So she settled for a man who cherished her--and made his living hurting others. Yet she prayed her fiancé would one day return. Mona Lisa's classmate, Katherine Clinton, knew she'd marry her high school sweetheart and live happily ever after. But when he left for the military, she had to make new plans for her and their son. Still, Katherine dreamed of the day her fiancé would return. William Lincoln joined the military to make his grandfather proud. He never imagined he would be gone so long. Or that his selfish proposal to two women would be the least of his problems. . .because all three would soon face the consequences of too much deception.. . . "Mix dirty red drama, relationship scandals, suspense, love and you get my girl Mary B. Morrison." --Vickie Stringer