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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
In this long-awaited updated edition of his groundbreaking work Priceless: Curing the Healthcare Crisis, renowned healthcare economist John Goodman ("father" of Health Savings Accounts) analyzes America's ongoing healthcare fiasco—including, for this edition, the failed promises of Obamacare. Goodman then provides what many critics of our healthcare system neglect: solutions. And not a moment too soon. Americans are entangled in a system with perverse incentives that raise costs, reduce quality, and make care less accessible. It's not just patients that need liberation from this labyrinth of confusion—it's doctors, businessmen, and institutions as well. Read this new work and discover: why no one sees a real price for anything: no patient, no doctor, no employer, no employee; how Obamacare's perverse incentives cause insurance companies to seek to attract the healthy and avoid the sick; why having a preexisting condition is actually WORSE under Obamacare than it was before—despite rosy political promises to the contrary; why emergency-room traffic and long waits for care have actually increased under Obamacare; how Medicaid expansion spends new money insuring healthy, single adults, while doing nothing for the developmentally disabled who languish on waiting lists and children who aren't getting the pediatric care they need; how the market for medical care COULD be as efficient and consumer-friendly as the market for cell phone repair... and what it would take to make that happen; how to create centers of medical excellence, which compete to meet the needs of the chronically ill; and much, much more... Thoroughly researched, clearly written, and decidedly humane in its concern for the health of all Americans, John Goodman has written the healthcare book to read to understand today's healthcare crisis. His proposed solutions are bold, crucial, and most importantly, caring. Healthcare is complex. But this book isn't. It's clear, it's satisfying, and it's refreshingly human. If you read even one book about healthcare policy in America, this is the one to read.
This 1896 volume offers a glimpse of the lives of those close to Brontë, including her sisters, Emily and Anne.
In this new collection of his most acute and durable political writing, readers will recognize the spirit of indignation and hope Goodman first roused in the 1960s with Growing Up Absurd. "e;Stoehr tells his [Goodman's] story well.This is the genuine kind of decentralism."e;--The Nation
An outstanding new military history of the first half of World War II, featuring a rich array of images, exclusive graphics, superb new maps, and expert analysis commissioned by the United States Military Academy to teach the art of war to West Point cadets. Since 1836, United States Military Academy texts have been the gold standard for teaching military history and the operational art of war. Now the USMA has developed a new military history series for the public featuring the story of World War II in two volumes, of which this is the first. The West Point History of World War II combines the expertise of preeminent historians with hundreds of maps and images, many created for this volume or selected from Army collections. The first volume offers a balanced narrative analyzing the rising tide of Axis conquest from 1939 to mid-1942, ranging from battlefield decisions to operational and strategic plans, all set in their proper political context. The closing chapter provides a thematic treatment of the mobilization of the warring nations’ economies and home fronts for the conduct of total war. The West Point History of World War II has been tested, checked, and polished by West Point cadets, faculty, and graduates to make this the best military history of its kind.
"A detailed study of three major naval operations of World War II. These three, initiated by imperial Japan, took place in the Pacific and resulted in the battles of the Coral Sea, Midway/Aleutians, and the Philippine Sea. All the cases provide ample background on the geographic and strategic context of the operations, as well as an account of the unfolding of the action utilizing much primary source material in, especially, American and Japanese archives"--Provided by publisher.