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This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.
This paper reports on an integrative, cross-national study which synthesizes and retests work of three separate groups of researchers who in the late 1980's developed measurements of a firm's Market Orientation. The projectsresulted in three different but syntactically similar Market Orientation scales which, along with other measures, were used to support substantive conclusions, particularly those involving firm Performance. Based on a new study of 82 managers in 27 European and U.S. companies, we show that all three scales are reliable and valid. The scales also seem to generalize well internationally, both in terms of reliability and prediction of Performance. We also show that the scales are similar to one another in terms of various validity measures and in terms of correlations with Performance measures. Finally, we synthesize a 10-item scale based on a more parsimonious definition of Market Orientation as: "the set of cross-functional processes and activities directed at creating and satisfying customers through continuous needs-assessment."
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.
In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.
Nonprofit organizations are increasingly resembling private firms in a transformation bringing with it a shift in financial dependence from charitable donation to commercial sales activity. This book, first published in 1998, examines the reasons and consequences of the mimicry of private firms by fundraising nonprofits. User fees and revenue from 'ancillary' activities are mushrooming, with each having important side effects: pricing out of the market certain target groups; or distracting the nonprofit from its central mission. The authors focus first on issues that apply to nonprofits generally: the role of competition, analysis of nonprofit organization behavior, the effects of distribution goals and differential taxation of nonprofit and for-profit activity revenue, the effects of changes in donations on commercial activity, and conversions of nonprofits to for-profits. They then turn to specific industries: hospitals, universities, social service providers, zoos, museums, and public broadcasting. The book concludes with recommendations for research and for public policy toward nonprofits.
The first edition of this book was published in 2001 by Routledge and was the first academic text on the important new emerging field of NGO management. It sets out the field for researchers with a new and original conceptual framework, contains a comprehensive review of existing literature from a variety of disciplines (including management, development studies, and social policy) and provides wide-ranging examples from the author’s own practical and research experience. New to this edition: twelve new detailed case studies of NGO management issues and challenges new discussion points, lessons learned and questions for debate to guide the reader through each chapter definitions of key terms highlighted key ideas to illustrate each chapter. Revealing the distinctive organizational challenges faced by NGOs this second edition provides a fully updated and revised text that will prove invaluable to all those studying or working in NGOs, the voluntary sector or development studies. Visit the Companion website at www.routledge.com/textbooks/978-0-415-37093-6.
This book is a printed edition of the Special Issue "Sustainable Business Models" that was published in Sustainability