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Nowadays, letters, reports and emails are vital components of business practice. Communication is increasingly global, but it’s not any easier to understand or contribute to for non-fluent English speakers. There is increasing pressure to be able to produce effective documents for a business environment but little help out there to do so efficiently, resulting in wasted time and uncomfortable business communication. This book provides a wealth of practical information for any person who aims to produce short, effective documents within the work environment. It offers sensible, valuable and helpful rules for producing effective short reports, memos, letters and e-mails that are clear, concise and easy to read for the busy manager or supervisor working in the demanding setting of modern industry or commerce. But it goes further: not only are rules provided for the inexperienced business writer, but models are proposed which provide solutions for a whole host of business situations – providing help, support and encouragement for the many thousands of business writers who need to feel confident in their writing.
This inspiring collection of 25 true business stories is especially written for English language learners. From spectacular successes (Starbucks and Apple's iPod) to colossal failures (New Coke and Enron), each entrepreneurial saga is followed by reading comprehension exercises designed to build vocabulary skills and to help learners identify English sentence patterns, idioms, and commonly used phrases. Both vocabulary and phrase indexes are included.
Understand change - how to define clear goals and quantify the benefits. Plan and prepare for change - how to create a change plan, communicate it and manage the impact of change. Implement change - how to build an effective change team and obtain the buy-in of your staff. Embed the change - how to return to the new 'business as usual'.
Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.
Business Writing Today: A Practical Guide, Fourth Edition prepares students for success in the business world by giving them the tools they need to write powerfully, no matter the situation. In this highly practical text, author Natalie Canavor shares step-by-step guidance and tips for writing more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.
Primer into the multidisciplinary world of Data Science KEY FEATURESÊÊ - Explore and use the key concepts of Statistics required to solve data science problems - Use Docker, Jenkins, and Git for Continuous Development and Continuous Integration of your web app - Learn how to build Data Science solutions with GCP and AWS DESCRIPTIONÊ The book will initially explain the What-Why of Data Science and the process of solving a Data Science problem. The fundamental concepts of Data Science, such as Statistics, Machine Learning, Business Intelligence, Data pipeline, and Cloud Computing, will also be discussed. All the topics will be explained with an example problem and will show how the industry approaches to solve such a problem. The book will pose questions to the learners to solve the problems and build the problem-solving aptitude and effectively learn. The book uses Mathematics wherever necessary and will show you how it is implemented using Python with the help of an example dataset.Ê WHAT WILL YOU LEARNÊÊ - Understand the multi-disciplinary nature of Data Science - Get familiar with the key concepts in Mathematics and Statistics - Explore a few key ML algorithms and their use cases - Learn how to implement the basics of Data Pipelines - Get an overview of Cloud Computing & DevOps - Learn how to create visualizations using Tableau WHO THIS BOOK IS FORÊ This book is ideal for Data Science enthusiasts who want to explore various aspects of Data Science. Useful for Academicians, Business owners, and Researchers for a quick reference on industrial practices in Data Science.Ê TABLE OF CONTENTS 1. Data Science in Practice 2. Mathematics Essentials 3. Statistics Essentials 4. Exploratory Data Analysis 5. Data preprocessing 6. Feature Engineering 7. Machine learning algorithms 8. Productionizing ML models 9. Data Flows in Enterprises 10. Introduction to Databases 11. Introduction to Big Data 12. DevOps for Data Science 13. Introduction to Cloud Computing 14. Deploy Model to Cloud 15. Introduction to Business IntelligenceÊ 16. Data Visualization Tools 17. Industry Use Case 1 Ð FormAssist 18. Industry Use Case 2 Ð PeopleReporter 19. Data Science Learning Resources 20. Do It Your Self Challenges 21. MCQs for Assessments
The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.
In today’s turbulent and financially stressful times, public health managers need business planning skills. They need to become “civic entrepreneurs,” who can creatively finance and manage needed programs using business school savvy. Public Health Business Planning: A Practical Guide is based on the curriculum of the highly successful Management Academy for Public Health, offered by the Kenan-Flagler Business School and the School of Public Health at the University of North Carolina at Chapel Hill. A Lewin Group evaluation showed that teams of Management Academy graduates have generated millions of dollars in revenue for local agencies through implementing business plans. This book teaches what it means to use entrepreneurial strategies for social good, and key business planning skills such as: Assessment and strategic planning Program planning, implementation, and evaluation Financial planning and budgeting Market research and social marketing Strategies for getting funded including business writing and speaking Project management and business plan execution strategies
We all think of our appearance as our physical looks, mannerisms or dress. And these are certainly important in a job interview, for success in a sales call, for job promotion or social acceptance. But a good appearance also includes how we speak. And our "teacher" (parents, school teachers, friends) may not be very well trained. So we talk as we hear others around us. That leads to the obvious errors (I ain't; he don't; he invited Joe and I; like I say; there's two ways out; I could care less; everyone take their notebook-and many more). This book points out about 500 helpful and amusing tips on talking correctly in ordinary conversation. There are examples given so that the reader can recognize the error and how it should be spoken to be correct. This is not a grammar book. It goes right to the heart of errors in daily routine conversation, points out why they are errors and explains what the correct word or phrase should be. The book also contains sections on pronunciation, foreign words common in English, and a self-administered quiz to help readers realize how frequently errors occur in ordinary conversation.
Now in its fifth edition, Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in research methods, so that you can decide on the most appropriate way of collecting, analysing and presenting data. New to this Edition: - Expanded practical guidance on areas students find challenging, such as sampling, writing up research and presenting data. - Fully revised and refreshed to provide a more international perspective. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/business-research. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.