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A Practical Guide to Affiliate Marketingwas written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the author's information in a logical, convenient format.
Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Affiliate marketing is a highly profitable online advertising method in which website merchants pay independent third parties to promote the products or services of an advertiser on their Web site. In other words, affiliate marketing involves posting a company s banner on your Web site or blog and attempting to send visitors to their Web site. If someone clicks on that banner or goes to that site and buys something, you will be paid a commission. While some affiliates pay only when a sale is made, some selling big ticket items like cars, credit cards, travel, and so forth have modified the model and pay for qualified leads. Affiliate marketing is now viewed as a key component of a company's online marketing strategy. Affiliate marketing is an advertising technique that originally was developed by Amazon.com. In this new book you will learn how to master the art and science behind affiliate marketing in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your Web site and significantly increase sales. If you want to drive high quality, targeted traffic to your site, there is no better way than affiliate marketing. Since you only pay when a sale is made, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The keys to success in affiliate marketing are knowing what you are doing, devising a comprehensive and well-crafted advertising plan, and knowing the relationships between your website, search engines, PPC advertising, and campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads. You will learn the six steps to a successful campaign: keyword research, software needed, copy editing, setup and implementation, performance analysis, return on investment, and reporting and avoiding PPC fraud. In addition, we spent thousands of hours interviewing hundreds of today's most successful affiliate marketing masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your website is optimized for maximum search engine effectiveness, which will drive business to your Web site and increase sales and profits. You will find actual case studies from companies who have used our techniques and achieved unprecedented success. If you are interested in learning hundreds of hints, tricks, and secrets on how to implement affiliate marketing, optimizing your website for maximum search engine effectiveness, developing a cost-effective marketing campaign, and ultimately earning enormous profits, this book is for you. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
Affiliate marketing has become a buzzword among Web marketers today. Since payment is based on performance, the cost of affiliate marketing is far less than any other online marketing vehicle. If you're an online business, it is estimated that the cost of acquiring a new customer on the Net can range from 75 to as much as 200 per person. Affiliate Marketing can solve this problem with little or no out-of-pocket costs. It can be done by anyone with a Web site with attractive content or any business with goods and services to sell, no matter how small the business is. This book will show anyone c.
Building an Online Cash Cow is a complete step by step guide to building multi passive revenue streams by means of building your very own authoritive brandable affiliate website. This book guides "wannabe" affiliates through their first year detailing the processes and techniques required from the initial niche research to on-site and off-site SEO. This book is not another "get rich quick" guide, nor a guide on how to create "thin" type affiliate websites that are currently suffering the wrath of Google. The aim of this book is to build a 1000+ page authoritive brandable affiliate website over the course of a year. The author has a proven record as a high earning online affiliate, working in the highly competitive UK online gambling niche. The book actually contains references from Pierrick Leveque, Head of Acquisition at Virgin Games and David Volovici, Head of Affiliates at Market-ace. Virgin Games Reference Pierrick Leveque, Head of Acquisition, Virgin Games Reference As founder and first manager of Virgin Games Affiliates, I've known Tony since 2007 when he signed up to our newly launched in-house program. He's been one of our top earners every month ever since, but in the wider context of this book that's just ancillary; it's how he did it that matters. Starting off as a specialized Poker affiliate, he gradually shifted his focus towards the online Casino and online Bingo marketplaces. Not the easiest of migration: while under the same "gambling" umbrella, Poker, Casino and Bingo appeal to entirely distinct audiences; each requiring different tones and marketing techniques. I've worked with thousands of affiliates over the years and an overwhelming majority owe their continued success to sticking to what they know and do best. In little more than 2 years, Tony's drive, hard work, his ability to gauge a new market, adapt to it, then innovate within it, have allowed him to secure a significant share of traffic in two very competitive online sectors. At time of writing, one of his sites sits proudly in the top 5 UK online Bingo sites, amidst affiliate companies who have owned the space for the best part of 10 years. No mean feat. Without even reading the recipe book, one just needs to look at Tony's sites to understand there is something special going on there. This is an affiliate business built on content, clinical and innovative call-to-action, all supported by a highly structured underlying SEO mesh. These ingredients have been used and abused by online marketers for years, but it takes a special talent to stir up a blend elegant enough to shake an industry. I believe Tony has this talent. The techniques detailed in this book can actually be applied to any niche with minimal start-up costs. Build Your Very Own Online Cash Cow! This book details all the techniques required to build your very own Online Cash Cow from initial niche research, website structure to creating quality content that is Google PANDA friendly. The book also details how to create content that converts which is a skill many affiliates lack. The book guides "wannabe" affiliates through their first year detailing all techniques and processes required in a step by step manner.
Learn the Timeless Affiliate Marketing Tips and Tactics That Work - No Gimmicks or Outdated Hacks! Finding good information about affiliate marketing is hard. The profitable "hacks" that other affiliate marketers share are often dried up by the time you try them out. It seems like the only way to make money online is by teaching people how to make money online. Everyone who seems to have great advice inevitably holds back the best stuff to sell you on a high ticket program. This is why I wrote Evergreen Affiliate Marketing. This book is different. You're going to learn the things that last, regardless of the environment or state of the economy. Everything in this book will be as relevant in 20 years as it is on the day you read it. If you want to truly find lasting success with affiliate marketing, you need to read Evergreen Affiliate Marketing.
Affiliate Content Secrets is not just another "basic" book on affiliate marketing. This is an "advanced manual" for people who desperately want to earn more money with their affiliate websites. If you want to maximize your earnings on every affiliate page you publish, then you have to stop doing random acts of content writing and page structuring and start following a proven method for success. In this strategic how-to guide, a 12-year master in affiliate marketing, Stephen Hockman, reveals the exact tips and strategies he uses to earn a six-figure income through his affiliate sites. Whether you're just starting out or are an experienced affiliate marketer looking to make some extra profit, Affiliate Content Secrets will unlock hidden tricks you can use to increase your affiliate commissions in any niche. IN THIS GROUNDBREAKING NEW BOOK, YOU'LL DISCOVER: - How to easily make your content more persuasive and appealing for your visitors. - How to build instant credibility, trust, and influence with your readers so they consider your site to be a top authority in its niche. - How to use the power of psychology in your writing to convince and convert more casual visitors into active buyers. - How to hook your reader's attention and keep them engaged throughout your entire content so they're more likely to buy something before they leave. - How to properly structure an affiliate buying guide so that it produces higher click-through rates and conversions and can rank higher in the search engines. - Plus, a ton of other proven affiliate marketing tips and strategies that you can use today to increase your earnings on every page you publish! By the end of Affiliate Content Secrets, you'll know exactly how to write and structure more profitable affiliate pages. You'll also bypass the many years of struggling with trial and error to find out what it actually takes to maximize your earnings
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences. This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.