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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).
This book constitutes the refereed proceedings of the 15th International Conference on Persuasive Technology, PERSUASIVE 2020, held in Aalborg, Denmark, in April 2020. The 18 full papers presented in this book were carefully reviewed and selected from 79 submissions. The papers are grouped in the following topical sections: methodological and theoretical perspectives on persuasive design; persuasive in practice, digital insights; persuasive technologies for health and wellbeing; persuasive solutions for a sustainable future; and on security and ethics in persuasive technology.
Discover the Immeasurable Love of Christ God's grand plan for the redemption of his creation has been in motion since before time began. The book of Ephesians lays out this glorious vision, revealing what Christ's redemptive work means for the people of God and showing us how we should live in light of that reality. Alive in Him draws us into the main themes in the book of Ephesians, showing us how the blessings we have received in Christ empower our obedience and love for God. Designed to be read alongside an open Bible, Alive in Him helps us apply Paul's letter to our daily lives, reminding us of our purpose on earth and directing our gaze to the love of Jesus Christ—a love that has the power to transform how we live.
From its Presocratic beginnings, Western philosophy concerned itself with a quest for unity both in terms of the systematization of knowledge and as a metaphysical search for a unity of being—two trends that can be regarded as converging and culminating in Hegel's system of absolute idealism. Since Hegel, however, the philosophical quest for unity has become increasingly problematic. Jussi Backman returns to that question in this book, examining the place of the unity of being in the work of Heidegger. Backman sketches a consistent picture of Heidegger as a thinker of unity who throughout his career in different ways attempted to come to terms with both Parmenides's and Aristotle's fundamental questions concerning the singularity or multiplicity of being—attempting to do so, however, in a "postmetaphysical" manner rooted in rather than above and beyond particular, situated beings. Through his analysis, Backman offers a new way of understanding the basic continuity of Heidegger's philosophical project and the interconnectedness of such key Heideggerian concepts as ecstatic temporality, the ontological difference, the turn (Kehre), the event (Ereignis), the fourfold (Geviert), and the analysis of modern technology.
The ancient Stoics repeatedly stressed the monolithic comprehensiveness of their philosophy, and this book is the only one to provide a holistic grasp of their attempt to synthesize the whole of the human condition into a unified view. Originally published in 1962, An Essay on the Unity of Stoic Philosophy was far ahead of its time. Now a pivotal text, it lays out the core ideas of Stoicism and their interconnection against the backdrop of Aristotelian philosophy, providing a coherent understanding of the many--and sometimes divergent--philosophies the Stoics formulated. At once penetrating and lucid, Johnny Christensen's book is brought back into print in a second edition for a new audience.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
NATIONAL BESTSELLER • "A dazzling journey across the sciences and humanities in search of deep laws to unite them." —The Wall Street Journal One of our greatest scientists—and the winner of two Pulitzer Prizes for On Human Nature and The Ants—gives us a work of visionary importance that may be the crowning achievement of his career. In Consilience (a word that originally meant "jumping together"), Edward O. Wilson renews the Enlightenment's search for a unified theory of knowledge in disciplines that range from physics to biology, the social sciences and the humanities. Using the natural sciences as his model, Wilson forges dramatic links between fields. He explores the chemistry of the mind and the genetic bases of culture. He postulates the biological principles underlying works of art from cave-drawings to Lolita. Presenting the latest findings in prose of wonderful clarity and oratorical eloquence, and synthesizing it into a dazzling whole, Consilience is science in the path-clearing traditions of Newton, Einstein, and Richard Feynman.
Leading scholars provide an overview of current issues in Old Testament studies.
When lectors, readers, and proclaimers of the Word need the most trusted, accurate, and user-friendly tool to help them prepare for the Sunday readings, they rely on Workbook. For over 20 years, Workbook has provided confidence to lectors and readers, giving them vital tools to feel prepared in their ministry as proclaimers of the Word. Workbook provides: -Full, large-print text of the first, second, and Gospel readings approved for use in Canada, and the responsorial psalm for context -Annotated pronunciation aids adjacent to the word in question—a helpful way to build skill and confidence -Proclamation advice with notes on pacing and tone -Commentaries by Scripture scholars for the first, second, and Gospel readings that provide historical, theological, and liturgical context -Bolded text, indicating where stress and emphasis can be placed within the reading -Ongoing formation when studied each week Proclaiming the Word of God is a vital ministry in the Church. Workbook provides the needed context, ease-of-use, and guidance that those who read at Mass need in order to proclaim with confidence and clarity. When lectors, readers, and proclaimers of the Word read confidently and with conviction, the Word of God enlivens the parish community and the lives of its members.