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A game-changing framework for self-discovery, personal branding, marketing and online authority building by notable personal brander and online business builder Rachel Gogos. Whether you're an entrepreneur starting a business, an author, coach, small or medium-sized business owner looking to build your brand, or a marketer or innovator with a DIY spirit, "Build Your Personal Brand" will walk you through unearthing your essential self, connecting it to work you're proud of, and letting the world know who you are and what you have to offer. In this new guide, Rachel Gogos, Founder, and CEO of brandiD-a soulful personal branding and web development agency- unveils her SOULiD framework to help new and existing business owners take their brands from unknown to known. Walking through this personal branding framework will expand your self-awareness, help boost your confidence, and increase your clarity in communicating what you do, whom you do it for, and why your ideal customers need to work with or buy from you. Whether you sell your own intellectual property, a product, or a service, this book will show you how to shift how you present yourself online, and amplify it in a way that creates a thoughtful, honest connection with the people you should reach. In this easy-to-use guide, Gogos shares insight, research, exercises, and helpful examples that teach you: - The steps to identifying your voice - How to project your personal brand in a way that feels aligned with your personality- How to differentiate yourself from competitors in one-of-a-kind ways - Who your ideal customer is, and how to write their story- How to identify your product and the market it can serve best- Why setting and writing your goals actually helps you reach them- How your brand touchpoints can grow your business- The step-by-step approach to creating your marketing planGogos has worked with and taught hundreds of entrepreneurs, innovators and experts from all over the world through one-on-one services, workshops, and speaking engagements. If you want to build a business and serve others in a way that sets you apart from the crowd, this workbook will guide you down your chosen path. Visit www.thebrandiD.com to learn more.
Curious about the secrets to standing out in a crowded marketplace? Dive into this comprehensive guide to personal branding success. Uncover essential strategies, from mastering media relations to leveraging online platforms, and learn how to craft, maintain, and evolve a compelling personal brand that leaves a lasting impression.
Brand the Change is a guidebook to build your own brand. It contains 23 tools and exercises, 14 case studies from change making organisations across the world and 7 guest essays from experts.
Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. LinkedIn For Personal Branding: The Ultimate Guide is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn platform. Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. Additionally, Long has assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter. LinkedIn for Personal Branding: The Ultimate Guide is the ONLY LinkedIn book available that will do all of this for the reader: - Provide an integrated personal branding and LinkedIn strategy needed for today's professionals - in a Full Color book. - Provide additional "how to" elements in a companion website so you can click over to see detailed instructions and keep updated. - Provide dozens of examples and case studies from real LinkedIn users. - Provide several "personas" and other prompts to help you write the best possible summary. LinkedIn For Personal Branding will help you to: - Select and prioritize the best personal brand attributes for you, your career and business. - Be considered for more strategic assignments and business opportunities. - Create an authentic, personal, and impressive profile that demonstrates expertise without appearing to brag. - Consider all the ways you can demonstrate your personal brand -both offline and online- and how they work together. - Be found online > increase the likelihood of being contacted by recruiters and sales prospects. - Select the most memorable words, images, skills, and links. - Learn best practices for each profile section ( and also see real examples). - Write the most strategic and impactful headline and summary. - Give and receive more endorsements and recommendations. - Become a thought leader. - Find and Share content with your network . - Blog using the LinkedIn Publisher functionality. - Leverage LinkedIn Groups and Company pages. - Measure your progress. - And much more. This book is perfect for anyone interested in developing their personal brand using LinkedIn to propel their career or business opportunities.
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
The simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
The 5-Minute Guide To Personal Branding is for entrepreneurs who want to establish themselves as a brand or as an Influencer or Thought Leader in their niche. It's also for those who are interested in learning how to leverage the power of personal branding to help bring more awareness to their business brand, but might not know where to start. This book, the fifth in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Understanding Personal Branding ✔️ 3 Ways To Start Your Personal Brand ✔️ How To Increase Credibility For Your Personal Brand ✔️ 4 Common Mistakes Made In Personal Branding ✔️ 7 Awesome Benefits Of Building Your Personal Brand & Becoming An "Influencer" In Your Niche ✔️ Networking With Other Big Brands & Influencers In Your Niche ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
This 230+ page organizer will support you in discovering what your purpose is, how to attract and be attractive to those who would pay you without questions (on and off social media), and how to create and launch a celebrated and profitable personal brand. The Purposeful Personal Branding Organizer by Yetunde Taiwo-Shorters is made exclusively for purpose-centric entrepreneurs who want to achieve every goal they've set for themselves, and doing it with purpose for impact and profits.This comprehensive organizer enables you to make achievable plans that would push you one step closer to realizing your dreams. This organizer will constantly remind you that it's time to put your plans to action!
Digital Personal Branding is your guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully. No one can tell your story better than you can. This book will teach you how to do precisely that. After reading Digital Personal Branding, you will know: How successful digital personal branding brings you influence in the modern world What steps to take to make your digital personal brand work online How to display your skills and personal brand so you become the best candidate for career and business opportunities The content marketing process, story branding, useful tools, and how all these parts come together to work as a productive marketing machine for your personal brand A set of actionable digital personal branding steps that you can do quickly to become more successful in work and life You will be entirely ready to start and run your digital personal branding and marketing processes continuously and consistently. Never again worry about a job by becoming noticeable in your field. Digital Personal Branding is a must-read for everyone that wants to develop their personal brand and become influential. Perfect for professionals, entrepreneurs, and college students.