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Portfolio management in general is a widely spread and highly accepted topic in the management literature and in practice. Its origins go back to Markowitz and the early 1950s focussing financial assets. Soon, this concept was broadly applied to multiple economic disciplines such as strategic management, marketing, product management, resource management, real estate management, innovation management and many more. Numerous portfolio management approaches, instruments and tools have been developed and are applied in practice a well. This paper provides basics and an overview of product portfolio management covering theory and practice. Specific attention is paid to process oriented approaches. A number of publications identify a significant gap between practical needs and academic support when it comes to solving practitioners’ problems especially in highly dynamic environments such as the Information and Communication Technology (ICT) industry. This paper intends to bridge this gap by outlining a pragmatic approach to product portfolio management with a focus on the specific needs of the ICT-industry without loosing connect to worthy findings of academic research. Still, this approach needs to be adjusted to the individual situation of company, however, suggested processes and tools allow for such customization.
Have you ever considered ... *How to efficiently organize and manage the multiple, parallel development projects of ICT? *How to systematically channel your team's creativity to high quality products and services? *How your company can best benefit from university research? *What are the meaning and realization of quality systems in modern ICT organizations and processes? *How to design user interfaces to maximize product usability and market value? *How to maximize the benefits of Internet in your product development and marketing? *What are the roles and important practices of patenting, and licensing in the US and Europe? This book aims to give you a top-down treatment in these and many other important topics of ICT product and service development. Our primary objective is to provide you with an eagle-eye view both in theory and in practice and to trace the state-of-the-art development. Book authors come both from universities and industry giving thus a theory and practice balancing touch for the material.
A powerful new approach to maximizing the value of your company's product development projects.
Portfolio management in general is a widely spread and highly accepted topic in the management literature and in practice. Its origins go back to Markowitz and the early 1950s focussing financial assets. Soon, this concept was broadly applied to multiple economic disciplines such as strategic management, marketing, product management, resource management, real estate management, innovation management and many more. Due to this vast proliferation it appears to be useful to review the portfolio management literature comprehensively and to provide an overview of the current status. One major difference of portfolio management approaches is the focus on the analysis on the one hand side and the managerial process on the other hand side. Another important differentiation dimension is the object of investigation – strategic business units/corporate investments versus individual products. Two prominent representatives of portfolio management tools – analysis-focussed McKinsey Matrix and process-focussed New Product Development by Cooper – are described and evaluated in more detail to highlight pros and cons and to show limitations in practical usage.
Recognizing the importance of selecting and pursuing programs, projects, and operational work that add sustainable business value that benefits end users, the Project Management Institute (PMI) issued its first Standard on Portfolio Management in 2006. In 2014, it launched the Portfolio Management Professional (PfMP) credential-which several of the
These proceedings represent the work of researchers participating in the 6th International Conference on Management, Leadership and Governance (ICMLG 2018) which is being hosted this year by the Institute for Knowledge and Innovation Southeast Asia (IKI-SEA), a Centre of Excellence of at Bangkok University, Thailand on 24-25 May 2018.
This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. The innovative study provides a critique of the neoclassical Newtonian school of strategy, and proves it to be largely inappropriate as a decision-making methodology in today’s internet-based market. By developing a new biological hydrothermal vent model in which analogical comparisons are made with the Information Communication Technology (ICT) sector, the chapters challenge existing paradigms of competitive advantage and analyse the extent to which the Internet can be considered to be an ecosystem in its own right. The Internet as a Technology-Based Eco-System offers a range of alternative models and analytical frameworks for the analysis of internet-based technology companies in the twenty-first century, creating a valuable tool for students and academics undertaking research in strategy, technology and electronic engineering.
IT is currently going through one of its most critical phases of transformation. IT vendors and IT service organizations are revolutionizing their production and service processes, adopting industrial practices. It is only through the consistent transformation into factory-like structures that quality, effectiveness and efficiency can be increased. By integrating professional concepts and methods taken from the context of industrial production, it is possible to meet functional and qualitative requirements from the departments and therefore from the end user. On top of that this new paradigm enables the implementation of optimal processes in the organization. An interdisciplinary team of authors addresses the current challenges for global IT services organizations and describes the process of IT industrialization. The transformation of the IT industry towards the model of an IT factory is the core theme of this book, which takes the latest findings from applied research, consulting and IT business practices and combines them into a consistent and innovative approach to IT services.
The breadth of this work will allow the reader to acquire a comprehensive and panoramic picture of the nature of innovation within a single handbook.