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This marketing research report analyzes producer-to-consumer distribution chains, input-output flows, market growth rates and barriers, state of origin, characteristics of the commodity, and strategies for enhancing the market for fast food, beef, dairy, wheat and oats, pork, turkey, and fresh fruits and vegetables.
This comprehensive overview of local food systems explores alternative definitions of local food, estimates market size and reach, describes the characteristics of local consumers and producers, and examines early indications of the economic and health impacts of local food systems. Defining ¿local¿ based on marketing arrangements, such as farmers selling directly to consumers at regional farmers¿ markets or to schools, is well recognized. Statistics suggest that local food markets account for a small, but growing, share of U.S. agricultural production. For smaller farms, direct marketing to consumers accounts for a higher percentage of their sales than for larger farms. Charts and tables.