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These six titles each contain a sixteen-page story, some picture puzzles and a 'spot the difference' spread designed to engage the child's interest and confidence in reading. The vocabulary used is taken from the National Curriculum word list plus key words from the TTE Learning programme. These words are repeated both within the stories and across the range for maximum benefit to the child.
This series of books uses well-loved characters to encourage confidence in reading. After a few sessions of reading aloud by a parent, children will be eager to read about their beloved Thomas' adventures all on their own.
This host of vibrant colors and humorous illustrations help toddlers explore and learn to express a range of emotions. Small children will fall in love with the adorable kitten as they turn the pages of this colorful book. Encourages children to explore and understand their feelings with simple, rhythmic text--perfect for even very young children and a joy to read aloud.
Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.
This is the frank account of a woman trying to help 5 emotionally disturbed youngsters.
In Margin of Victory Douglas Macgregor tells the riveting stories of five military battles of the twentieth century, each one a turning point in history. Beginning with the British Expeditionary force holding the line at the Battle of Mons in 1914 and concluding with the Battle of Easting in 1991 during Desert Storm, Margin of Victory teases out a connection between these battles and teaches its readers an important lesson about how future battles can be won. Emphasizing military strategy, force design, and modernization, Macgregor links each of these seemingly isolated battles thematically. At the core of his analysis, the author reminds the reader that to be successful, military action must always be congruent with national culture, geography, and scientific-industrial capacity. He theorizes that strategy and geopolitics are ultimately more influential than ideology. Macgregor stresses that if nation-states want to be successful, they must accept the need for and the inevitability of change. The five warfighting dramas in this book, rendered in vivid detail by lively prose, offer many lessons on the tactical, operational, and strategic levels of war.
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . .human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how,behavior change occurs. Here, author DouglasVan Praet takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age. Van Praet simplifies the most complex object in the known universe - the human brain - into seven codified actionable steps to behavior change. These steps are illustrated using real world examples from advertising, marketing, media and business to consciously unravel what brilliant marketers and ad practitioners have long done intuitively, deconstructing the real story behind some of the greatest marketing and business successes in recent history, such as Nike's "Just Do It" campaign; "Got Milk?"; Wendy's "Where's the Beef?" ;and the infamous Volkswagen "Punch Buggy" launch as well as their beloved "The Force" (Mini Darth Vader) Super Bowl commercial.
Winner of a Shingo Prize for Excellence in Manufacturing Research Training Within Industry, by Donald Dinero, explores a crucial piece of a Lean initiative that has been overlooked throughout U.S. industry. The Training Within Industry (TWI) program developed by the United States during World War II has
Douglas Coupland's inventive novel-think Clerks meets Who's Afraid of Virginia Woolf?-is the story of an extraordinary epistolary relationship between Roger and Bethany, two very different, but strangely connected, "aisles associates" at Staples. Watch as their lives unfold alongside Roger's work-in-progress, the oddly titled Glove Pond. A raucous tale of four academics, two malfunctioning marriages, and one rotten dinner party, Roger's opus is a Cheever-style novella gone horribly wrong. But as key characters migrate into and out of its pages, Glove Pond becomes an anchor of Roger's unsettled-and unsettling-life.Coupland electrifies us on every page of this witty, wise, and unforgettable novel. Love, death, and eternal friendship can all transpire where we least expect them...and even after tragedy seems to have wiped your human slate clean, stories can slowly rebuild you.
Three twenty-something young adults, working at low-paying, no-future jobs, tell one another modern tales of love and death.