Download Free A History Of The Dutch Poster 1890 1960 Book in PDF and EPUB Free Download. You can read online A History Of The Dutch Poster 1890 1960 and write the review.

Overzicht van de Nederlandse grafische ontwerpkunst in de periode 1918-1945.
Overzicht van vooral de 20e-eeuwse Nederlandse typografie.
Hendrik Werkman, born in Groningen, Holland in 1882, was a printer, typographer, painter and printmaker. He is best known for his asymmetric typographic compositions and for his experimentation with letterpress printing techniques. He also printed without the press, a technique he called 'not printing'. In Graphic Design: A Concise History, Richard Hollis wrote: Werkman's uninhibited graphic invention has been an inspiration to graphic designers anxious to introduce an obviously 'creative' effect Like Piet Zwart, Werkman used type as collage. From 1923-26 Werkman created and printed an experimental typographic magazine, The Next Call. During the German occupation of Holland in World War II he ran an underground press and produced 40 issues of a subversive broadsheet. The Blue Barge. In 1945 he was executed by the Nazis, only two days before the liberation of Holland. Much of his work was destroyed at this time.
An extraordinary look at the work of a highly influential avant-garde designer, typographer, and printmaker Dutch designer and printmaker Hendrik Werkman (1882-1945) is best known for his innovative printing techniques and avant-garde typography. As publisher of De Blauwe Schuitt, a series of underground booklets produced by Jewish dissident poets and writers during the Nazi occupation of Holland, Werkman was imprisoned by German secret police in 1945 and executed without trial just three days before the country's liberation. This generously illustrated book is the first in English to focus on Werkman's remarkable graphic work and fascinating life. Werkman founded his own printmaking shop in 1908. His self-produced magazine The Next Call waspublished in 1923 and included typographical and other printmaking experiments as well as the designer's own Dadaist poems and texts. Werkman also developed a printmaking process he called "hot printing," a technique incorporating found materials that added repeated design elements directly onto the paper--all without the use of a printing press. Although much of his work was destroyed at the time of his execution, the remarkable examples that remain tell the story of a maverick designer and typographer whose graphic vision was playful, bold, experimental, and unwaveringly optimistic.
Otto Treumann (1919-2001) is a major pioneer in the modernization of graphic design in the Netherlands. Inspired by Swiss typography and Bauhaus aesthetics, Treumann's oeuvre combines easy-to-read visual elements with iconoclastic color treatment, enhanced by his wide knowledge of printing techniques acquired during the Second World War when he forged documents for the resistance. Treumann enjoyed a special relationship with industrial clients, devising house styles and logos for the publishing house Wolters Noordhoff, the Kröller-Müller Museum, the Royal Institute of Dutch Architects and El Al Airlines; he also designed posters for the Industries Fair in Utrecht, the Rotterdam Ahoy and Tattoo in Delft. Based on materials from the Otto Treumann Archive at the Stedelijk Museum, and designed by Irma Boom, this volume surveys Treumann's career.
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.
The book accompanies the first exhibition devoted exclusively to the modern Dutch poster
First published in 2000, this volume responds to the rise and spread of advertising throughout Europe and the world in the past one and a half centuries which is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the way consumers filter and select messages creating new worlds of perception. The authors of this work find the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life.