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"--A revised system of cross-references among terms
The Encyclopedia of Rhetoric is a comprehensive survey of the latest research--as well as the foundational teachings--in this broad field. Featuring 150 original, signed articles by leading scholars from many different fields of study it brings together knowledge from classics, philosophy, literature, literary theory, cultural studies, speech and communications. The Encyclopedia surveys basic concepts (speaker, style and audience); elements; genres; terms (fallacies, figures of speech); and the rhetoric of non-Western cultures and cultural movements. It covers rhetoric as the art of proof and persuasion; as the language of public speech and communication; and as a theoretical approach and critical tool used in the study of literature, art, and culture at large, including new forms of communication such as the internet. The Encyclopedia is the most wide ranging reference work of its kind, combining theory, history, and practice, with a special emphasis on public speaking, performance and communication. Cross-references, bibliographies after each article, and synoptic and topical indexes further enhance the work. Written for students, teachers, scholars and writers the Encyclopedia of Rhetoric is the definitive reference work on this powerful discipline.
First Published in 1995. Routledge is an imprint of Taylor & Francis, an informa company.
We have in 'The Motives of Eloquence a significant contribution to theory, criticism, and history that graces us with the eloquence of its own motives....For comparatists of all interests and persuasions. - William J. Kennedy, 'Comparative Literature' This is a stunning book....The central thesis of 'The Motives of Eloquence' is subtle, complicated, imaginative, and bold. - Anne Barton, 'Shakespeare Quarterly In this brilliant tour de force Lanham speaks with sound and fury -- signifying everything. Though exacting and difficult, the book is well worth the effort it demands, and it succeeds admirably in providing a viable and provocative approach to reinterpreting Western literature. - William C. Johnson, 'Sixteenth Century Journal' The book offers bold and often controversial insights. Its readers will find themselves bringing significantly altered premises to much of their subsequent reading in the field. - Newsletter of the National Endowment for the Humanities A celebration of rhetoric and a challenge to all who consign consideration of style to the periphery of attention....Lanham's book represents a good place to begin, both for the student of literature and for the student of religion who wishes to review Western history in the light of its rhetorical motifs. - Thomas E. Helm, 'Journal of Religion'
“A necessary manual for those interested in the perpetuation, and the possibilities, of good English prose.”—Harper’s Magazine “[Lanham’s] style is notable for its audacity, liveliness, and grace.”—The Times Literary Supplement “The most applicably provocative book on the subject of prose style available. Imperative reading for all teachers and students of writing.”—Choice This humorous and accessible classic on style calls for the return of wordplay and delight to writing instruction. Richard Lanham argues that many tomes on writing, with their trio of platitudes—clarity, plainness, sincerity—lie “upon the spirit like wet cardboard.” "People seldom write to be clear. They have designs on their fellow men. Pure prose is as rare as pure virtue, and for the same reasons…The Books [Lanham’s term for misguided composition textbooks], written for a man and world yet unfallen, depict a ludicrous process like this: 'I have an idea. I want to present this gift to my fellow man. I fix this thought clearly in mind. I follow the rules. Out comes a prose that gift-wraps thought in transparent paper.' If this sounds like a travesty, it’s because it is one. Yet it dominates prose instruction in America."—from Chapter 1
A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you? In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.
The personal computer has revolutionized communication, and digitized text has introduced a radically new medium of expression. Interactive, volatile, mixing word and image, the electronic word challenges our assumptions about the shape of culture itself. This highly acclaimed collection of Richard Lanham's witty, provocative, and engaging essays surveys the effects of electronic text on the arts and letters. Lanham explores how electronic text fulfills the expressive agenda of twentieth-century visual art and music, revolutionizes the curriculum, democratizes the instruments of art, and poses anew the cultural accountability of humanism itself. Persuading us with uncommon grace and power that the move from book to screen gives cause for optimism, not despair, Lanham proclaims that "electronic expression has come not to destroy the Western arts but to fulfill them." The Electronic Word is also available as a Chicago Expanded Book for your Macintosh®. This hypertext edition allows readers to move freely through the text, marking "pages," annotating passages, searching words and phrases, and immediately accessing annotations, which have been enhanced for this edition. In a special prefatory essay, Lanham introduces the features of this electronic edition and gives a vividly applied critique of this dynamic new edition.
This second edition of the classic linguistics text provides a basic descriptive terminology for prose style. What is a noun style? A verb style? A hypotactic or a paratactic one? How does the running style differ from the periodic style? What do "high, middle, and low" prose style mean? How might one apply the classical terminology of rhetorical figures to prose analysis? Analyzing Prose supplies detailed, carefully charted answers to these questions in order to teach the student of prose style how and where to begin.
Ward Farnsworth details the timeless principles of rhetoric from Ancient Greece to the present day, drawing on examples in the English language of consummate masters of prose, such as Lincoln, Churchill, Dickens, Melville, and Burke.