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Extract from ebook : "The Communities Responding to the HIV/AIDS Epidemic (CORE) Initiative is a five-year, USAID-funded program, led by CARE USA in collaboration with the World Council of Churches (WCC), the International Center for Research on Women (ICRW), the International HIV/AIDS Alliance and the Johns Hopkins Bloomberg School of Public Health, Center for Communication Programs (CCP). The CORE Initiative provides technical, financial and organizational support to community- and faith-based organizations (CBOs/FBOs) and networks in order to build and strengthen broader community-based responses to the HIV/AIDS epidemic".
Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to any past, present or future social media platform Provides comprehensive treatment of social media in five distinct sections: landscape, messages, marketing and business models, social change, and the future Emphasizes social responsibility and ethics, and how this relates to capitalizing on market share Highlights marketing strategies grounded in research that explains how practitioners can influence audience behaviour Each chapter introduces theory, practice, action plans, and case studies to teach students the power and positive possibilities that social media hold
This revised edition offers updated information and an expanded range of tools to support ADB staff and stakeholders to implement participatory approaches effectively. The updated content reflects ADB's new business processes and highlights key opportunities for participation in policy dialogue and throughout the project cycle, and advises on methods and approaches, as well as pitfalls to avoid. In this edition, special attention is given to safeguards, gender, governance, HIV/AIDS and infrastructure, and water and sanitation. A wealth of participation resources developed by a wide range of organizations exists online; this guide includes an inventory of references for those seeking further information.
The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives./-//-/According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:/-//-/ - The importance of advocacy and community mobilization/-/ - Comprehensive approaches to prevention and the use of communication in reducing stigma/-/ - Communication programs for a wide range of specific audiences including injecting drug users, men having sex with men, and people living in refugee settings/-/ - The role of communication in support of clinical and social services/-/ - The care and support of orphans and other vulnerable children/-/ - Selected communication approaches with considerable potential including entertainment-education, telephone hotlines and digital communication/-//-/In the last chapter, the authors outline some of the emerging challenges in combating HIV/AIDS while the appendix provides sources of further information and training courses.
According to recent statistics from the World Health Organization, there are currently 36m people living with AIDS/HIV worldwide. The disease is having truly devastating effects in many countries. With this in view, FID has brought together this important collection of papers with contributions by health workers, HIV/AIDS activists, sociologists, policy analysts and journalists from around the world. Contents: Editorial: Health and the Right to Information: The Case of HIV/AIDS, Learning Across Regions: The Role of the Sexual Health Exchange International Newsletter International AIDS Conferences: Extending Information Exchange Beyond the Session Halls, The ExtraMED Biomedical Periodicals Library and HIV/AIDS, HIV/AIDS and Information: Region Specific Information for Journalists, How Safe are People's Interpretations of Safer Sex? Health Education Messages in the Context of HIV/AIDS, Breaking the Silence: The Role of HIV-positive Speakers in AIDS Education and Information, Copyright Restrictions and Non-English AIDS Information, Training on Gender and Reproductive Health: Placing HIV Prevention in the Broader Context, Selected Resources on HIV/AIDS
Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.