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From Pulitzer Prize-winning author Greg Grandin comes the stunning, never before told story of the quixotic attempt to recreate small-town America in the heart of the Amazon In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself, along with its golf courses, ice-cream shops, bandstands, indoor plumbing, and Model Ts rolling down broad streets. Fordlandia, as the settlement was called, quickly became the site of an epic clash. On one side was the car magnate, lean, austere, the man who reduced industrial production to its simplest motions; on the other, the Amazon, lush, extravagant, the most complex ecological system on the planet. Ford's early success in imposing time clocks and square dances on the jungle soon collapsed, as indigenous workers, rejecting his midwestern Puritanism, turned the place into a ribald tropical boomtown. Fordlandia's eventual demise as a rubber plantation foreshadowed the practices that today are laying waste to the rain forest. More than a parable of one man's arrogant attempt to force his will on the natural world, Fordlandia depicts a desperate quest to salvage the bygone America that the Ford factory system did much to dispatch. As Greg Grandin shows in this gripping and mordantly observed history, Ford's great delusion was not that the Amazon could be tamed but that the forces of capitalism, once released, might yet be contained. Fordlandia is a 2009 National Book Award Finalist for Nonfiction.
Your museum's success is directly connected to its ability to communicate with the public. It is for this reason that public relations are so important to each and every museum. However, creating a relationship with the community can often be difficult. Thankfully, Donald Adams' Museum Public Relations, the first book dedicated to public relations as a form of museum management, provides the direction to put your institution in touch with those it seeks to serve. Moreover, it demonstrates in an organized and easy-to-read manner ways to identify and evaluate your museum's relationship to its public, while also suggesting how to develop programs that strengthen this relationship. Museum Public Relations contributes an extensive list of references, directing you where to go for more information, while also providing examples of fact sheets, visitor surveys, press releases, feature stories, and public service announcements as models for better understanding how it's all done.
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.
Drawing upon oral history transcripts, archival correspondence, and unpublished family memoirs, independent scholar Baldwin describes Henry Ford's rabid anti-Semitism and the Jewish American community's response to him. Topics include Ford's hateful essays in The Dearborn Independent, his publication of treatises on the alleged international Jewish banking conspiracy, and his impact on the anti- Semitic movement in Europe in the years leading up to World War II. Annotation copyrighted by Book News, Inc., Portland, OR
Based on the popular Artech House classic, Digital Communication Systems Engineering with Software-Defined Radio, this book provides a practical approach to quickly learning the software-defined radio (SDR) concepts needed for work in the field. This up-to-date volume guides readers on how to quickly prototype wireless designs using SDR for real-world testing and experimentation. This book explores advanced wireless communication techniques such as OFDM, LTE, WLA, and hardware targeting. Readers will gain an understanding of the core concepts behind wireless hardware, such as the radio frequency front-end, analog-to-digital and digital-to-analog converters, as well as various processing technologies. Moreover, this volume includes chapters on timing estimation, matched filtering, frame synchronization message decoding, and source coding. The orthogonal frequency division multiplexing is explained and details about HDL code generation and deployment are provided. The book concludes with coverage of the WLAN toolbox with OFDM beacon reception and the LTE toolbox with downlink reception. Multiple case studies are provided throughout the book. Both MATLAB and Simulink source code are included to assist readers with their projects in the field.
This volume collects five of the main works written by Henry Ford, the American captain of industry and business magnate, founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production.In his books, he lays down his business methods and ideas, as well as an economic philosophy that was deeply progressive for his time.The five books in this collection are: -My life and work-Ford ideals; being a selection from "Mr. Ford's Page", in Dearborn independent. -Edison as I know him-My philosophy of industry -Moving Forward.