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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.
'I am Rosie. I have BPD. I am not an attention-seeker, manipulative, dangerous, hopeless, unlovable, 'broken', 'difficult to reach' or 'unwilling to engage'. I am caring, creative, courageous, determined, full of life and love.' Talking About BPD is a positive, stigma-free guide to life with borderline personality disorder (BPD) from award-winning blogger Rosie Cappuccino. Addressing what BPD is, the journey to diagnosis and available treatments, Rosie offers advice on life with BPD and shares practical tips and DBT-based techniques for coping day to day. Topics such as how to talk about BPD to those around you, managing relationships and self-harm are also explored. Throughout, Rosie shares her own experiences and works to dispel stigma and challenge the stereotypes often associated with the disorder. This much-needed, hopeful guide will offer support, understanding, validation and empowerment for all living with BPD, as well as those who support them.
A group biography of renowned crime novelist Dorothy L. Sayers and the Oxford women who stood at the vanguard of equal rights Dorothy L. Sayers is now famous for her Lord Peter Wimsey and Harriet Vane detective series, but she was equally well known during her life for an essay asking "Are Women Human?" Women's rights were expanding rapidly during Sayers's lifetime; she and her friends were some of the first women to receive degrees from Oxford. Yet, as historian Mo Moulton reveals, it was clear from the many professional and personal obstacles they faced that society was not ready to concede that women were indeed fully human. Dubbing themselves the Mutual Admiration Society, Sayers and her classmates remained lifelong friends and collaborators as they fought for a truly democratic culture that acknowledged their equal humanity. A celebration of feminism and female friendship, The Mutual Admiration Society offers crucial insight into Dorothy L. Sayers and her world.
Is it appropriate to honour and admire people who have created great works of art, made important intellectual contributions, performed great sporting feats, or shaped the history of a nation if those people have also acted immorally? This book provides a philosophical investigation of this important and timely question. The authors draw on the latest research from ethics, value theory, philosophy of emotion, social philosophy, and social psychology to develop and substantiate arguments that have been made in the public debates about this issue. They offer a detailed analysis of the nature and ethics of honour and admiration, and present reasons both in favour and against honouring and admiring the immoral. They also take on the important matter of whether we can separate the achievements of public figures from their immoral behaviour. Ultimately, the authors reject a “onesize-fits-all” approach and argue that we must weigh up the reasons for and against honouring and admiring in each particular case. Honouring and Admiring the Immoral is written in an accessible style that shows how philosophy can engage with public debates about important ethical issues. It will be of interest to scholars and students working in moral philosophy, philosophy of emotion, and social philosophy.
This book explores the appropriation of Islamic architecture by Spanish historians during the sixteenth and seventeenth centuries, illuminating its relationship to the development of Spanish national identity.
The Institutional Dictionary of Astronism is the cumulation of receptions between Cometan and the astronomical world during the Founding era (2013-2021). The publication of this very first full-length Institutional Dictionary of Astronism represents eight years of the development of Astronism from its inception to how it stands today in 2021. The publication of this dictionary also encapsulates Astronism exactly as it exists now and how Cometan conceives it by the end of the Founding era. This dictionary and its contents capture what Astronism is now for posterity to look back on how this astronomical belief system will change as time progresses. Many of the words and definitions of this dictionary will alter as we enter the Establishment era and Astronism continues its progression in becoming world religion. However, what will not ever change is Cometan’s absolute devotion to the stars of the night sky and his discovery of their secrets through his receptions, personal inspirations, and his overall relationship with The Great Cosmos. Covering all the major Astronist beliefs, practices, cultural elements, theories, branches of study, and historical events, A Dictionary of Astronism, also known as the Institutional Dictionary of Astronism, is published by the Astronist Institution through its subsidiary, Astral Publishing, to commemorate the end of the era of The Founding of Astronism. The Founding of Astronism began exactly eight years on 1st July 2013 which sparked Cometan's ideations and indrucies and which afforded him the insight, knowledge, and vision to found a new religious movement, philosophy, spirituality and political ideology. As The Founding of Astronism, also simply known as the Founding era, comes to an end, the Astronist Institution wants to acknowledge the fundamental importance of this year period of the history of Astronism and to the wider history of religion, philosophy and spirituality as a whole. The Dictionary of Astronism immortalises that commemorative spirit by providing thousands of definition entries of Astronist terms that have been authorised by Astronist Institution scholars for dissemination worldwide. This dictionary captures the most up-to-date understanding of what Astronism is and how it as a whole and its component parts should be defined. Enjoy this dictionary that emblematises Astronism and how this new religion has so far developed.
Reproduction of the original: The Life of Florence Nightingale by Edward Tyas Cook