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A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Excerpt from A Dissertation Upon Rhetoric Little more need be said in order to impress the reputation in which the Aristotelian Rhetoric has been held. It must, however, be observed; that: our author generally supposes some elementary reading in those to whom he addresses himself. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Disability Rhetoric is the first book to view rhetorical theory and history through the lens of disability studies. Traditionally, the body has been seen as, at best, a rhetorical distraction; at worst, those whose bodies do not conform to a narrow range of norms are disqualified from speaking. Yet, Dolmage argues that communication has always been obsessed with the meaning of the body and that bodily difference is always highly rhetorical. Following from this rewriting of rhetorical history, he outlines the development of a new theory, affirming the ideas that all communication is embodied, that the body plays a central role in all expression, and that greater attention to a range of bodies is therefore essential to a better understanding of rhetorical histories, theories, and possibilities.
This new edition of Hugh Blair’s Lectures on Rhetoric and Belles Lettres, edited by Linda Ferreira-Buckley and S. Michael Halloran, answers the need for a complete, reliable text. The book seeks to generate a renewed interest in Blair by provoking new inquiries into the tradition of belletristic rhetoric and by serving as both aid and incentive to others who may join in the project of improving understanding of this landmark rhetorical scholarship. This edition contains forty-seven lectures and remains faithful to the text of the 1785 London edition. The editors contextualize Hugh Blair’s motivations and thinking by providing in their introduction an extended account of Blair’s life and era. The bibliography of works by and about Blair is an invaluable aid, surpassing previous research on Blair. Although the extent of its influence cannot be measured fully, Blair’s Lectures on Rhetoric and Belles Lettres was undoubtedly a primary vehicle for introducing many eighteenth- and nineteenth-century scholars to classical rhetoric and French belletristic rhetoric—its success due in part to the ease with which the lectures combine neoclassical and Enlightenment thought, accommodating emerging social concerns. Ferreira-Buckley and Halloran’s extensive treatment revives the tradition of belletristic rhetoric, improving the understanding of Blair’s place in the study of eighteenth- and nineteenth-century discourse, while finding him relevant in the twenty-first century.
Introduces new scholars to interdisciplinary research by utilizing bibliographical surveys of both primary and secondary works that address the history of rhetoric, from the Classical period to the 21st century.
The nature of Gertrude Buck, professor of English at Vassar College from 1897 until her death in 1922, is well-known to anyone interested in the history of composition. Her writing is less well-known, much of it now out of print. JoAnn Campbell gathers together for the first time the major work of this innovative thinker and educator, including her most important articles on rhetorical theory; The Social Criticism of Literature, a forerunner of reader-response literary theory; selections from her textbooks on argumentative and expository writing; poetry; fiction; her play Mother-Love, and unpublished reports and correspondence from the English department at Vassar.In her introduction, Campbell describes the masculine rhetorical tradition within which Buck wrote and taught. Her theories of language and composition quietly challenged the dominant rhetorics issuing from Harvard and Amherst. An unusually productive scholar, Buck wrote textbooks for her female students that affirmed women's intellectual abilities and trained them to participate in political debate. In the Vassar English Department she found a community of women among whom she could practice and develop her theories regarding rhetoric, pedagogy, and the role of the individual in society.