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A unique A-to-Z reference of brilliance in innovation and invention Combining engagingly written, well-researched history with the respected imprimatur of Scientific American magazine, this authoritative, accessible reference provides a wide-ranging overview of the inventions, technological advances, and discoveries that have transformed human society throughout our history. More than 400 entertaining entries explain the details and significance of such varied breakthroughs as the development of agriculture, the "invention" of algebra, and the birth of the computer. Special chronological sections divide the entries, providing a unique focus on the intersection of science and technology from early human history to the present. In addition, each section is supplemented by primary source sidebars, which feature excerpts from scientists' diaries, contemporary accounts of new inventions, and various "In Their Own Words" sources. Comprehensive and thoroughly readable, Scientific American Inventions and Discoveries is an indispensable resource for anyone fascinated by the history of science and technology. Topics include: aerosol spray * algebra * Archimedes' Principle * barbed wire * canned food * carburetor * circulation of blood * condom * encryption machine * fork * fuel cell * latitude * music synthesizer * positron * radar * steel * television * traffic lights * Heisenberg's uncertainty principle
The world's most comprehensive, well documented, and well illustrated book on this subject. With extensive subject and geographical index. 91 photographs and illustrations - many in color. Free of charge in digital PDF format on Google Books.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Taking its place beside the instant classic bestseller The Whole Earth Catalog, this new, practical, comprehensive and profusely illustrated guide will prove invaluable to all consumers looking for a quick, efficient route to the very best information. Over 1,000 black-and-white illustrations.