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A “timely, informative, and fascinating” study of 8 inventions—and how they shaped our world—with “totally compelling” insights on little-known inventors throughout history (Elizabeth Kolbert, Pulitzer Prize–winning author of The Sixth Extinction) In The Alchemy of Us, scientist and science writer Ainissa Ramirez examines 8 inventions and reveals how they shaped the human experience: • Clocks • Steel rails • Copper communication cables • Photographic film • Light bulbs • Hard disks • Scientific labware • Silicon chips Ramirez tells the stories of the woman who sold time, the inventor who inspired Edison, and the hotheaded undertaker whose invention pointed the way to the computer. She describes how our pursuit of precision in timepieces changed how we sleep; how the railroad helped commercialize Christmas; how the necessary brevity of the telegram influenced Hemingway’s writing style; and how a young chemist exposed the use of Polaroid’s cameras to create passbooks to track black citizens in apartheid South Africa. These fascinating and inspiring stories offer new perspectives on our relationships with technologies. Ramirez shows not only how materials were shaped by inventors but also how those materials shaped culture, chronicling each invention and its consequences—intended and unintended. Filling in the gaps left by other books about technology, Ramirez showcases little-known inventors—particularly people of color and women—who had a significant impact but whose accomplishments have been hidden by mythmaking, bias, and convention. Doing so, she shows us the power of telling inclusive stories about technology. She also shows that innovation is universal—whether it's splicing beats with two turntables and a microphone or splicing genes with two test tubes and CRISPR.
A gallery of haunting, evocative new work by internationally acclaimed photographer Keith Carter.
HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.
Alchemy is the last and highest knowledge which can be committed to paper in the form of letters. Beyond that, another language is required, one which cannot be committed to paper. Most people confuse iatrochemistry with Alchemy. When an Alchemist speaks of Mercury, Sulphur and Salt, he speaks of his spiritual, astral and physical bodies, not of the elements. Alchemy Unveiled describes the tribulations that a human being has to pass through in order to purify these three bodies. However, to achieve the level of an Alchemist requires daily study and strict daily mental, astral and physical exercises for many lifetimes. Many individuals have already achieved this goal. The purpose is not to convert a lower metal into gold, but to change an impure body into a pure body, namely the spirit, soul and physical bodies. An Alchemist is one who has passed the levels of a magician, spheric magician and Kabbalist. All these levels can be achieved without the help of a teacher! . These Western writings are by those who have reached levels higher than an Alchemist. They have given us these writings, philosophically and practically. These sciences cannot be learned intellectually, but have to be approached with a clean heart. One's character has to be completely free of all negative characteristics. And for the one who embarks on this journey, the first thing to be learned is what a positive characteristic is and what a negative characteristic is. And the reader will be surprised what negative characteristics are, because many of these characteristics are considered by most as positive. Alchemy Unveiled will lead the reader on a journey of a complete purification of the body, soul and spirit, and for the first time the mystery of the Philosopher's Stone is openly explained. Much has been written about this subject, most of which is and remains incomprehensible for most. Many of the alchemical writings available were and are based on error and point the way to the wrong path. This is mainly due to the fact that many individuals do this for personal, material gain. Alchemy Unveiled begins with an explicit explanation of the symbolic language of Alchemy, which is a must for any further clear understanding of the entire text of this book. It explains the errors of many who were not in possession of the true knowledge regarding this art. It takes the reader on a journey through the ancient mysteries of Initiation, the Osiris mysteries, the Eleusian Mysteries, the Mysteries of Israel, the Christ-Mysterium and the Mystery of Alchemy.
Alchemy is one of the most evocative subjects in the history of science. Alchemy made important contributions to the development of modern science while firing popular imagination so strongly that portrayals of the alchemist at work pervaded the arts. The more celebrated goals of alchemy, like transmutation of base metals into gold, still tease and tantalize. Transmutations offers a thoughtful look at the role of the alchemist in the 17th and 18th centuries, as depicted in a selection of paintings from the Eddleman and Fisher Collections housed at the Chemical Heritage Foundation. This beautiful full-color book reveals much about the beginnings of chemistry as a profession.
Lucy’s Chantress magic will make her the most powerful—and most hunted—girl in England in this “richly and thoughtfully written” story (Publishers Weekly). “Sing, and the darkness will find you.” This warning has haunted Lucy ever since she was shipwrecked on a lonely island. Lucy’s guardian, Norrie, has lots of rules, but the most important is that Lucy must never sing. Not ever. But on All Hallows’ Eve, Lucy hears a tantalizing melody on the wind. She can’t help but sing along—and she is swept into darkness. When she awakes in England, Lucy hears powerful men discussing Chantresses—women who can sing magic into the world. They are hunting her, but she escapes and finds sanctuary with the Invisible College, an organization plotting to overthrow the nefarious Lord Protector. The only person powerful enough to bring about his downfall is a Chantress. And Lucy is the last one in England. Lucy struggles to master the song-spells and harness her power, but the Lord Protector is moving quickly. And her feelings for Nat, an Invisible College apprentice and scientist who deeply distrusts her magic, only add to her confusion… Time is running out, and the fate of England hangs in the balance in this entrancing novel that is atmospheric and lyrical, dangerous and romantic.
Well-known spiritual teacher A. H. Almaas uses the metaphor of the mysterious philosopher's stone to discuss a tremendous liberating power that leads to endless enlightenment For millennia alchemists sought the philosophers’ stone, the miracle substance believed to be the key to all the secrets of existence. The quest was fueled by some of the prime questions of human existence: What am I? Why am I here? How has this world come to be? A. H. Almaas shows that the tremendous liberating power of the mysterious philosophers’ stone is closer to us than we realize. In fact, it is the true nature of all reality—in all times and all places, without being limited to being anything in particular. Through the philosophers’ stone, real transformation can happen, our consciousness can become free, and we can open to all the possibilities of reality. Almaas discusses the factors that are involved in igniting the catalytic property of the philosophers’ stone and then begins to unpack the properties of true nature when it is free of constraints. Finally, we are left with the revelation that true nature is endlessly knowable, and yet nothing we can know or say about it exhausts its mystery and power. The result is a new understanding of what liberation and practice are—and a view of what it’s like when seeking ceases and life becomes a process of continual discovery. We begin to appreciate that the freedom of reality expressed in the complete and fulfilled life all human beings seek—and few find—is actually the simplicity of the ordinary.
Koji Alchemy guides readers through the history and diverse application of koji, the microbe behind the delicious, umami flavors of soy sauce, miso, mirin, and so much more. Devoted authors Jeremy Umansky and Rich Shih share processes, concepts, and recipes for fermenting and culturing foods with this magical ingredient. Then they take it to the next level by describing how they rapidly age charcuterie, cheese, and other ferments, revolutionizing the creation of fermented foods and their flavor profiles for both chefs and home cooks. Readers will learn how to grow koji, including information on equipment and setting up your kitchen, as well as detailed concepts and processes for making amino sauces and pastes, alcohol and vinegar, and using it for flavor enhancement with dairy, eggs, vegetables, and baking. With the added tips and expertise from their friends, Umansky and Shih have developed a comprehensive look at modern koji use around the world.
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
People say 'love never dies'… but love might be the death of Seraphina. Seraphina has been alive since the Middle Ages, when her boyfriend, Cyrus, managed to perfect a method of alchemy that lets them swap bodies with any human being. She doesn't want to die, so she finds young people who are on the brink of death, and inhabits their bodies. When we meet Sera, she has landed in the body of a girl named Kailey who was about to die in a car accident. For the first time, Sera falls in love with the life of the person she's inhabiting. Sera also falls for the boy next door, Noah. And soon it's clear the feelings are returned. Unfortunately, she can never kiss Noah, because for her to touch lips with a human would mean the human's death. And she has even more to worry about: Cyrus is chasing her, and if she stays in one place for long, she puts herself -and the people she's grown to care for - in danger.