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Almost half a million books printed in the fifteenth century survive in collections worldwide. In Incunabula in Transit Lotte Hellinga explores how and where they were first disseminated. Propelled by the novel need to market hundreds of books, early printers formed networks with colleagues, engaged agents and traded Latin books over long distances. They adapted presentation to suit the taste of distinct readerships, local and remote. Publishing in vernacular languages required typographical innovations, as the chapter on William Caxton’s Flanders enterprise demonstrates. Eighteenth-century collectors dislodged books from institutions where they had rested since the sales drives of early printers. Erudite and entertaining, Hellinga’s evidence-based approach, linked to historical context, deepens understanding of the trade in early printed books.
From the practical challenges of polychromatic printing or printing music staves and notes to the techniques for illustrating books with woodcuts, producing books for children and the design of the first fonts, these stories chart the invention of the printed book, the world's first means of mass communication.
Explores the reception of fifteenth-century English manuscripts and two generations of a Tudor family who owned and read them.
The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue - in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science - but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman--as most did--that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements; and household advice. Through close analysis of paratexts--including title-pages, prefaces, tables of contents, envoys, colophons, and images--the book reveals the cultural impact of printers in this often overlooked period. It argues that while print and manuscript continued alongside each other, developments in the marketing of printed texts began to change what readers read and the place of reading in their lives on a larger scale and at a faster pace than had occurred before, shaping their expectations, tastes, and even their practices and beliefs.
An exploration of the compositional methods and sources of Leonardo’s fables to investigate their relationship with illustrations and scientific studies.
Essays exploring different aspects of late medieval and early modern manuscript and book culture. Late medieval manuscripts and early modern print history form the focus of this volume. It includes new work on the compilation of some important medieval manuscript miscellanies and major studies of merchant patronage and of a newly revealed woman patron, alongside explorations of medieval texts and the post-medieval reception history of Langland, Chaucer and Nicholas Love. It thus pays a fitting tribute to the career of Professor A.S.G. Edwards, highlighting his scholarly interests and demonstrating the influence of his achievements. Carol M. Meale is Senior Research Fellow at the University of Bristol; the late Derek Pearsall was Professor Emeritus at Harvard University and Honorary Research Professor at the University of York. Contributors: Nicolas Barker, J.A. Burrow, A.I. Doyle, Martha W. Driver, Susanna Fein, Jane Griffiths, Lotte Hellinga, Alfred Hiatt, Simon Horobin, Richard Linenthal, Carol M. Meale, Orietta Da Rold, John Scattergood, Kathleen L. Scott, Toshiyuki Takamiya, John J. Thompson.