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Businesses, consumers, industry groups, and governments understand the importance of innovation for continued economic success and improvements in quality of life. However, innovation remains an opaque topic. A paradox exists in the construction industry at-large; using innovation is vital yet challenges the value to individual organizations. This paradox is supported by a landscape that includes a sizeable graveyard of failed attempts at innovation on grand and small scales. As a result, ÒA Business Framework for International Commercialization of Innovative Construction ProductsÓ is the next book in a series looking at solutions to innovation adoption in a resistant industry. The study in this book relies on sequential explanatory mixed-method research design. Such methodologies utilize distinct phases in order to gain insight into the commercialization processes. Findings suggest perceived versus actual risks and barriers to the international commercialization process for an integral product to the construction process. Based on the identified barriers, the researchers develop market-based strategies that are incorporated into common business practices for residential construction innovation.
Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume looks at the international aspects of innovation with case studies from China, Germany, India and Russia.Related Link(s)
Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.
Businesses, consumers, industry groups, and governments understand the importance of innovation for continued economic success and improvements in quality of life. However, innovation in the housing and residential construction industry remains a topic about which little is known while a small but growing literature is making positive progress. Building on the first book in the Housing Innovation collection, the purpose of this book is to share new research paradigms that focus on innovation and are, in and of themselves, innovative. The first chapters focus on a newly created diffusion of innovation model and its application to the industry while later chapters showcase several innovative techniques that shed new light on housing, residential construction, and policy-making. As the second book in the Housing Innovation collection, this book is designed to assist readers as they continue to peel back the complex layers of innovation in housing and residential construction.
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on Business Marketing: A Twenty Year Review, a thorough study of industrial/business research from 1978-1997 with critical commenta
New Frontiers in the Internationalization of Businesses: Empirical Evidence from Indigenous Businesses in Canada highlights the impact of international expansion as a potential pathway to address the challenges of poverty and vulnerability, and provide relevant new knowledge on the factors that support successful international expansion of Indigenous businesses. This book examines how entrepreneur’s identity and cultural values, network ties, motivations, and resources and capabilities facilitate or hinder the internationalization of Indigenous businesses. This book also investigates the economic and non-economic outcomes of internationalization. Most interestingly, this book answers the question of what is so new about the internationalization of Indigenous businesses by comparing this context to mainstream (non-Indigenous) businesses. The book also delves in the phenomena related to home-based businesses, service industries, and specific ethnic groups. This book has implications for vulnerable populations, especially those more than 370 million indigenous people spread across 70 countries worldwide. Studying those Indigenous businesses that decide to pursue international opportunities and how they become successful in international markets is a timely and novel area of research. Understanding this context contributes to current debates in international business.
Turkey is one of the largest and most important shipping and logistics centres in the world. This edited collection brings together industrialists actively involved in the shipping trade with an interdisciplinary team of academics from the region to provide a unique, broad perspective on the industry as a whole. Using Turkey as an in-depth case study, the volume examines issues such as port economics and policy, training and education, ship finance, containerisation and maritime policy in general. This is a useful reference for professionals and academics in both shipping and logistics.
As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.