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The first book to distill the best of the forward-looking ideas of socially responsible policies emerging from the corporate world. By following the suggestions detailed here, individuals can institute similar programs in their own companies--because it's the right choice to make, and the smart one.
Apply the best science to all your parenting decisions with this essential A–Z guide for your biggest questions and concerns from the New York Times bestselling co-author of The Whole-Brain Child and No-Drama Discipline Every baby- and toddler-care decision sends parents scrambling to do the right thing, and often down into the rabbit hole of conflicting advice. Dr. Tina Payne Bryson has sifted through the reliable research (including about all those old wives’ tales) and will help you make a manageable molehill out of the mountain of information and answer more than sixty common concerns and dilemmas, including • Breast or bottle? Or breast and bottle? Will that cause nipple confusion? • What’s the latest recommendation for introducing solids in light of potential allergies? • Should I sign us up for music and early-language classes? • What’s the evidence for and against circumcision? • When is the right time to wean my baby off her pacifier? • How do I get this child to sleep through the night?! Dr. Bryson boils things down with authority, demystifying the issues in three distinct sections: an objective summary of the schools of thought on the topic, including commonly held pros and cons; a clear and concise primer on “What the Science Says”; and a Bottom Line conclusion. When the science doesn’t point clearly in one direction, she guides you to assess and apply the information in a way that’s consistent with your family’s principles and meets your child’s unique needs. Full of warmth, expert wisdom, and blessedly bite-sized explanations, The Bottom Line for Baby will help you prioritize what you really need to know and do during the first year of precious life.
“If I relentlessly drive my team to achieve our goals, they won’t like me.” “If I try to make everybody on the team happy, we won’t hit our numbers.” As a leader, you’ve likely felt this fundamental tension—the tension between driving results and developing positive relationships with your people. Despite all the research telling us that effective leaders do both, most of us struggle to balance the happiness of our teams and the health of the bottom line. We are more comfortable focusing on one or the other, and we feel overwhelmed and drained by the challenges we face when we try to accomplish both. In Bankable Leadership, psychologist, executive coach, and proud leadership geek Dr. Tasha Eurich (or Dr. T) solves this dilemma and reveals how to make leadership exhilarating, fun, and fulfilling. Built on decades of research and the transformation of real leaders, her fresh, practical model can help anyone become bankable—producing results while fostering a healthy work environment that ensures sustainable success. Discover how to • Be human and drive performance, • Be helpful and drive responsibility, • Be thankful and drive improvement, and • Be happy and drive productivity. Dr. T’s approach will help you develop these universally effective behaviors through an online assessment and boots-on-the-ground tools, like earning trust through transparency, treating adults like adults, and taking a no-fear approach to feedback. Whether you’re struggling to build a more productive team, increase confidence in your leadership skills, or consistently deliver results, Bankable Leadership is the resource you’ve been waiting for!
Once there was a gospel written in Christ's own hand: a treasure of almost unimaginable magnitude, referred to by the Cathars of medieval France as The Book of Love... Fresh from her successful search for the long-hidden scrolls written by Mary Magdelene, journalist Maureen Pascal now finds herself on the trail of the legendary lost gospel known as the Book of Love. But just as there were those who would stop at nothing to seize and suppress the Book of Love seven centuries ago, so there are those today who are equally determined that its radical message should never be revealed. In a race across Italy and France, new dangers await Maureen and her lover Sinclair as they begin to uncover secrets and shine new light on the hidden corners of Christianity. Combining expert research with dazzling plot twists, The Book of Love is sure to thrill readers as they follow Maureen's search for clues through some of the world's greatest art, architecture and history, until a potentially fatal encounter reveals the Book of Love to her -- and to us.
In this straightforward but groundbreaking new book, Jessica Irvine documents her own dramatic weight loss and equips you with easy-to-use tools and practical information to help you lose weight. Based on interviews with leading obesity researchers, Jessica shows you how to work out your own bottom line - the number of calories your body uses in a day - for maximum weight-loss results. Then, once you've lost weight, she shows you how to keep it off and, should you happen to put some kilos back on, how to lose it again (like she did). Packed full of personal tips, Jessica explains the simple accounting principles she used to lose weight and then maintain her weight loss. Let Jessica help you beat the odds to transform your body forever.
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.
The Instant New York Times Bestseller and TikTok Sensation! As seen on THE VIEW! A BuzzFeed Best Summer Read of 2021 When a fake relationship between scientists meets the irresistible force of attraction, it throws one woman's carefully calculated theories on love into chaos. As a third-year Ph.D. candidate, Olive Smith doesn't believe in lasting romantic relationships--but her best friend does, and that's what got her into this situation. Convincing Anh that Olive is dating and well on her way to a happily ever after was always going to take more than hand-wavy Jedi mind tricks: Scientists require proof. So, like any self-respecting biologist, Olive panics and kisses the first man she sees. That man is none other than Adam Carlsen, a young hotshot professor--and well-known ass. Which is why Olive is positively floored when Stanford's reigning lab tyrant agrees to keep her charade a secret and be her fake boyfriend. But when a big science conference goes haywire, putting Olive's career on the Bunsen burner, Adam surprises her again with his unyielding support and even more unyielding...six-pack abs. Suddenly their little experiment feels dangerously close to combustion. And Olive discovers that the only thing more complicated than a hypothesis on love is putting her own heart under the microscope.
How to foster happier employees for a healthier bottom line Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth. Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders Direct from the horse's . . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.