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"If I could have one wish it is that every eater in America would read this book." —Ruth Reichl From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered – chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach “radical traditional” and it made him the pioneer of regenerative agriculture long before the phrase existed. At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way. At a time when food supply chains are straining, climate-induced catastrophes are playing havoc with harvests, and concern around who owns America’s farmland are more prescient than ever, Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day. With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it’s never been more important to know your farmer than now. Featured in Food and Country directed by Laura Gabbert and Ruth Reichl
Irish celebrity chef Kevin Dundon shares the recipes he cooks at home and shows how easy it is to eat good food every day.
"A regenerative no-till pioneer."—NBC News "We need to reintegrate livestock and crops on our farms and ranches, and Gabe Brown shows us how to do it well."—Temple Grandin, author of Animals in Translation See Gabe Brown—author and farmer—in the Netflix documentary Kiss the Ground Gabe Brown didn’t set out to change the world when he first started working alongside his father-in-law on the family farm in North Dakota. But as a series of weather-related crop disasters put Brown and his wife, Shelly, in desperate financial straits, they started making bold changes to their farm. Brown—in an effort to simply survive—began experimenting with new practices he’d learned about from reading and talking with innovative researchers and ranchers. As he and his family struggled to keep the farm viable, they found themselves on an amazing journey into a new type of farming: regenerative agriculture. Brown dropped the use of most of the herbicides, insecticides, and synthetic fertilizers that are a standard part of conventional agriculture. He switched to no-till planting, started planting diverse cover crops mixes, and changed his grazing practices. In so doing Brown transformed a degraded farm ecosystem into one full of life—starting with the soil and working his way up, one plant and one animal at a time. In Dirt to Soil Gabe Brown tells the story of that amazing journey and offers a wealth of innovative solutions to restoring the soil by laying out and explaining his "five principles of soil health," which are: Limited Disturbance Armor Diversity Living Roots Integrated Animals The Brown’s Ranch model, developed over twenty years of experimentation and refinement, focuses on regenerating resources by continuously enhancing the living biology in the soil. Using regenerative agricultural principles, Brown’s Ranch has grown several inches of new topsoil in only twenty years! The 5,000-acre ranch profitably produces a wide variety of cash crops and cover crops as well as grass-finished beef and lamb, pastured laying hens, broilers, and pastured pork, all marketed directly to consumers. The key is how we think, Brown says. In the industrial agricultural model, all thoughts are focused on killing things. But that mindset was also killing diversity, soil, and profit, Brown realized. Now he channels his creative thinking toward how he can get more life on the land—more plants, animals, and beneficial insects. “The greatest roadblock to solving a problem,” Brown says, “is the human mind.”
“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
"A shocking and engrossing exposé of the US meat industry, the devastating failures of the country's food system, and the growing disappointment of alternative meat producers claiming to revolutionize the future of food by the head of Forbes's Food, Drink, and Agriculture division, Chloe Sorvino"--
This “must-read” memoir of human-scale agriculture offers an insider’s view of today’s food system by a leading voice in sustainable farming (Daniel Boulud). After years of working at the ends of the earth in human rights and development, Brent Preston and his wife were die-hard city dwellers. But when their second child arrived, the shine came off urban living. In 2003 they bought a hundred acres and a rundown farmhouse, determined to build a farm that would sustain their family, nourish their community, heal their environment—and turn a profit. The New Farm is Preston’s memoir of a decade of toil and perseverance. Farming is a complex and precarious business, and they made plenty of mistakes along the way. But as they learned how to grow food, and to succeed at the business of farming, they also found that a small, sustainable, organic farm could be an engine for change, a path to a more just and sustainable food system. Today, The New Farm supplies top restaurants, supports community food banks, hosts events with leading chefs, and grows extraordinary produce. Told with humor and heart, The New Farm is a joy, a passionate book by an important new voice.
Embrace Farm Strong, a Heartfelt, 400-Year Story of Family, Faith, and Legacy. Farm Strong depicts the poignant story of the Hatcher family, starting with their immigration to America in 1635 through their present-day life ambitiously running a regionally well-known dairy farm. This deeply personal narrative, told by Charles Wooldridge Hatcher, weaves faith, family, perseverance with a distinctly Southern flavor. Journey through more than four centuries of American Southern history as you enjoy a hefty dose of humor, milk, blood, sweat, and tears. History buffs, business book junkies, and other readers who enjoy a gripping story will embrace the Hatchers' candid walk of faith through dirty hard work, service, ugly times in history, smart risks, innovation and family restoration.
"Holistic Management is a systems-thinking approach developed by biologist Allan Savory to restore the world's grassland soils and minimize the damaging effects of climate change and desertification on humans and the natural world. This long-awaited third edition of this title is comprehensively updated with reorganized, streamlined chapters and new color photos featuring before-and-after examples of land restored through livestock manipulation designed to mimic wildlife migrations of the past. Written for new generations of ranchers, farmers, pastoralists, social entrepreneurs, government agencies, and NGOs working to address global environmental degradation, it offers new hope for a sustainable future."--Page [4] of cover.
A "conservative environmental tradition" in America may sound like a contradiction in terms, but as Brian Allen Drake shows in Loving Nature, Fearing the State, right-leaning politicians and activists have shaped American environmental consciousness since the environmental movement's beginnings. In this wide-ranging history, Drake explores the tensions inherent in balancing an ideology dedicated to limiting the power of government with a commitment to protecting treasured landscapes and ecological health. Drake argues that "antistatist" beliefs--an individualist ethos and a mistrust of government--have colored the American passion for wilderness but also complicated environmental protection efforts. While most of the successes of the environmental movement have been enacted through the federal government, conservative and libertarian critiques of big-government environmentalism have increasingly resisted the idea that strengthening state power is the only way to protect the environment. Loving Nature, Fearing the State traces the influence of conservative environmental thought through the stories of important actors in postwar environmental movements. The book follows small-government pioneer Barry Goldwater as he tries to establish federally protected wilderness lands in the Arizona desert and shows how Goldwater's intellectual and ideological struggles with this effort provide a framework for understanding the dilemmas of an antistatist environmentalism. It links antigovernment activism with environmental public health concerns by analyzing opposition to government fluoridation campaigns and investigates environmentalism from a libertarian economic perspective through the work of free-market environmentalists. Drake also sees in the work of Edward Abbey an argument that reverence for nature can form the basis for resistance to state power. Each chapter highlights debates and tensions that are important to understanding environmental history and the challenges that face environmental protection efforts today.
A practical, how-to guide for farmers who want to achieve and maintain financial sustainability in their businesses When you decided to become a farmer, you also became an entrepreneur and business person. In order to be ecologically and financially sustainable, you must understand the basics of accounting and bookkeeping, and learn how to manage a growing business. Author Julia Shanks distills years of teaching and business consulting with farmers into this comprehensive, accessible guide. She covers all aspects of launching, running and growing a successful farm business through effective bookkeeping and business management, providing tools to make managerial decisions, apply for a loan or other financing, and offering general business and strategy advice for growing a business. Whether you've been farming for many years or just getting started, The Farmer's Office gives you the tools needed to think like an entrepreneur and thoughtfully manage your business for success.