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Learn about the role that patent models played in American history--and even learn to build your own replica! Patent models, working models required for US patent filings from 1790 to 1880, offer insight into--and inspiration from--a period of intense technological advancement, the Industrial Revolution. The Rothschild Patent Model Collection consists of thousands of patent models, many from the 19th century. This book features the most outstanding of these patent models, and offers deep insight into the cultural, economic, and political history of the United States. This book not only catalogs hundreds of the most compelling models from the collection, but shows you how to build your own replicas of several selected models using Lego, 3D printing, and other materials and techniques.
Learn about the role that patent models played in American history--and even learn to build your own replica! Patent models, working models required for US patent filings from 1790 to 1880, offer insight into--and inspiration from--a period of intense technological advancement, the Industrial Revolution. The Rothschild Patent Model Collection consists of thousands of patent models, many from the 19th century. This book features the most outstanding of these patent models, and offers deep insight into the cultural, economic, and political history of the United States. This book not only catalogs hundreds of the most compelling models from the collection, but shows you how to build your own replicas of several selected models using Lego, 3D printing, and other materials and techniques.
Discover the secrets behind some amazing inventions! Through observation, experimentation, and perseverance, humansthrough the ages have managed to solve a whole array of perplexingproblems. These solutions have included such incredible inventionsas the parachute, the periscope, the solar water heater, thesuspension bridge, the stethoscope, and many more. Now, with Builda Better Mousetrap in hand, you too can experience your own Eureka!moments of inspiration and sharpen your problem-solving skills aswell, while you explore the history and science behind some of theworld's most exciting inventions. With this collection of fascinating, hands-on projects you'lldiscover the answers to such intriguing questions as: Who inventedthe hovercraft? Why is there a hole in the top of a parachute? Whatis an Aerobie and why does it fly so well? And you'll be encouragedto come up with your own awesome inventions. With easy-to-followinstructions on how to make everything from a rocket, to akaleidoscope, to a bottle organ, Build a Better Mousetrap is filledwith enough exciting projects and challenges to get you started ona lifetime of invention.
Simon Pont, Chief Strategy Officer at Vizeum, sets out to decode brand charisma, taking readers on a provocative and insightful journey through the brand and advertising strategies behind some of the world's leading companies.
New college graduate Nick Adano doesn’t realize it, but he’s about to move from the frustration of unemployment into the despair of being a vital cog in a morally dubious invention-marketing company. And when Nick and his boss find themselves with a problem on their hands—a client with a good idea who’s being railroaded—will Nick have the courage to confront himself? Set against the backdrop of the early nineties’ recession, Mousetrap, Inc. explores a world before email and social media, when people relied on newspapers as a pivotal way to get information. To buoy the spirits of his equally despairing coworkers, Nick pens tales featuring an antihero named Chapel Fox, by day a respected divorce attorney, but by night a madman bringing his version of justice to his beloved hometown. Nick’s coworkers take pleasure—and maybe derive a hint of self-recognition—from these morally ambiguous stories. Capturing the essence of the awkward early twenties, when we’re adults . . . but not quite, this work speaks to anyone who’s endured a less-than-ideal work situation.
In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will show you how to transcend the false stories that many business experts, scientists, and much of pop culture foolishly use to guide their thinking about how ideas change the world. With four new chapters on putting the ideas in the book to work, updated references and over 50 corrections and improvements, now is the time to get past the myths, and change the world. You'll have fun while you learn: Where ideas come from The true history of history Why most people don't like ideas How great managers make ideas thrive The importance of problem finding The simple plan (new for paperback) Since its initial publication, this classic bestseller has been discussed on NPR, MSNBC, CNBC, and at Yale University, MIT, Carnegie Mellon University, Microsoft, Apple, Intel, Google, Amazon.com, and other major media, corporations, and universities around the world. It has changed the way thousands of leaders and creators understand the world. Now in an updated and expanded paperback edition, it's a fantastic time to explore or rediscover this powerful view of the world of ideas. "Sets us free to try and change the world."--Guy Kawasaki, Author of Art of The Start "Small, simple, powerful: an innovative book about innovation."--Don Norman, author of Design of Everyday Things "Insightful, inspiring, evocative, and just plain fun to read. It's totally great."--John Seely Brown, Former Director, Xerox Palo Alto Research Center (PARC) "Methodically and entertainingly dismantling the cliches that surround the process of innovation."--Scott Rosenberg, author of Dreaming in Code; cofounder of Salon.com "Will inspire you to come up with breakthrough ideas of your own."--Alan Cooper, Father of Visual Basic and author of The Inmates are Running the Asylum "Brimming with insights and historical examples, Berkun's book not only debunks widely held myths about innovation, it also points the ways toward making your new ideas stick."--Tom Kelley, GM, IDEO; author of The Ten Faces of Innovation
Advertising can be great. Great advertising, that is. Brands live or die on the power of their advertising and the advertiser's role is to build better mousetraps. But why do we love certain brands and passionately or indifferently reject the rest? What do our brands say about us? And why do we feel so compelled to use digital brands to say even more? Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking I WANT that, but in a world that now moves with binary speed, the Brand Game is taking ever-new and remarkable turns in its pursuit of better and faster mice. A provocative and insightful look at the chase, The Better Mousetrap lifts the lid on the brand and advertising strategies of leading companies who, in a world redefined by digital media, are setting the best traps for these ever quicker mice.
Inventing Modern America profiles 35 inventors who exemplify the rich technological creativity of the United States over the past century. The inventors profiled include such well-known figures as George Washington Carver, Henry Ford, and Steve Wozniak.
The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. The President of the United Inventors Association shows inventors, innovators, and makers a better path towards monetizing your creations and how to avoid the get-rich-quick scammers. Every year, hundreds of thousands of eager inventors around the globe spend millions of dollars seeking assistance from inventor service companies and individuals claiming to be experts in the innovation and licensing fields, though their actual success rates are poor in relation to the dollar amounts they charge. The reality is, according to Inventors’ Digest™, while 78% of new inventors believe they will make over a million dollars with their inventions, less than 1% actually do. Marketers prey on this scenario for their own financial gain. In Inventor Confidential, inventor advocate Warren Tuttle tips the odds back in the investor’s favor, helping them: Gain a much broader picture of the many current challenges that inventors face these days. Understand the red flags to watch out for when individuals or companies charge up front for their coaching or help-to-market services. See how inventors can improve their odds of licensing success by following a thorough product development protocol, creating working prototypes, and filing U.S. patents. Get the insider perspective on how companies determine the quality of a product submission and if they want to work with the inventor. Learn the 30 steps to market if you want to go it alone. For anyone who has a great idea or invention and wants to monetize it but are not sure who to trust, Inventor Confidential will show them where to best spend their hard-earned money to maximize their odds for success.