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Small businesses & self-employed.
The book sets out to be your own, pocket, marketing consultant - without the expense. Not only does it offer some great ideas but it explains how each idea will benefit your business, what you need to do to make it work, and how you can apply it to your own business immediately. Through a series of special response questions it cleverly gets across marketing ideas in combination with the vital thinking behind their application. Furthermore, it does so in a way that transfers 'ownership' of these strategies to you the business manager so that you feel thoroughly motivated and inspired to act. Whether you run a product or service-led business, it will help you to: - Understand your market place, your competition and your customer - Create a clear and focused business proposition - Develop credible marketing messages that attract your target customer - Decide on the most effective marketing methods for your business - Attract new customers, and boost business with existing customers - Build your business profile so that it's always working for you - Sell yourself and your business with ease and confidence - Complete your marketing plan and create a successful marketing system The ideas are presented separately in bite-sized chunks so that you can devote just a little thinking and reflection time to each one before - most importantly - making it all happen. Contents: About the Author; Prace; Chapter 1. Introduction; Chapter 2. How to get started - evaluating where you are now; Chapter 3. Getting clear about where you're going; Chapter 4. Understanding your marketplace and your competition; Chapter 5. Understanding your customer; Chapter 6. Creating solid foundations; Chapter 7. Getting the price right; Chapter 8. Developing your marketing message; Chapter 9. Determining your marketing methods; Chapter 10. Marketing methods that boost business with existing customers; Chapter 11. Marketing methods that attract new customers; Chapter 12. Profile building marketing; Chapter 13. Selling your services; Chapter 14. Completing your marketing plan; Chapter 15. The simple things that make a big difference; Chapter 16. Creating a marketing system; Chapter 17. Making it happen.
This book is for the many people who run their own small to medium sized business and who want to make them grow. This book sets out to be your own, pocket, marketing consultant without the expense. Not only does it offer some great ideas but it expla
For 21st-century entrepreneurs, this book provides the practical guidance they need to overcome the often intimidating challenges of starting, organizing, and running a new business effectively and efficiently. The economic downturn has many individuals considering going into business for themselves, rather than relying on an employer for their income. Unfortunately, according to data from the Small Business Administration, the odds of long-term success are against them: 69 percent of businesses do not last past seven years and 56 percent fail in less than four. This book provides entrepreneurs with a comprehensive guide to the resources they need or will likely want to consult when starting a small business—and in order to stay profitable over the long run. The Entrepreneur's Information Sourcebook: Charting the Path to Small Business Success, Second Edition provides the expert guidance and up-to-date print and web resources an entrepreneur may need to make his business thrive and grow, from inception and information gathering, to raising capital, to marketing methods and human resource concerns. Nearly half of the resources in this newly updated book are new, and the essays have also been updated to reflect current business practices. This book is an essential tool that provides quick and easy access to the information every small business owner needs.
If you have spent too much money and time trying to discover the right marketing approach to growing your small business, this book will guide you in the right direction. I have spent the time and money to narrow down the correct marketing processes for any small business. I have discovered after interviewing many small business clients, the main reason for failure is not following through with the marketing process in place. If there is not immediate success, the owner will change gears and try something else, without ever really knowing if the marketing would have been a success. I have done the work, now take this book and put in place a great marketing system in your own business. Be thorough, be consistent, and most of all, be patient!
What is considered to be the most profitable skill required for running a small business? It's not keeping the shelves stocked. It's not managing employees. It's not even having a good product. No. The most important skill is marketing your business. Why? Well, the only time you can bring money into your business is if you sell something. You can't stock the shelves unless you have money to buy the stuff to put on the shelves. And you can't pay your employees unless you have money come in the business from selling stuff. A good product might as well be a piece of junk in a box if nobody knows it exists. That's where marketing comes in. Marketing is how you communicate to the public that you have a good product, that you offer a good consumer experience and that they should buy from you, rather than one of your competitors. Marketing is also the most misunderstood skill on the planet. Poor marketing is perhaps why 65% of new businesses close their doors within 2 years, and over 85% of businesses don't make it 8 years before going under. Since most of your competition doesn't understand how to market properly, to bring in amazing results in little to no time puts you well ahead of the game. So just knowing a few simple things will put you at a great advantage. In the land of the blind, the person with one eye is KING! Within this book you'll find the 8 most powerful - and profitable - marketing strategies so you can become the king in your area in as quickly as 90 days or less. Small Business Goes Social takes small business owners through a marketing action plan to: 1.Make the most out of current customers 2.Conduct more effective offline, and print media marketing 3.Implement social media and mobile media marketing This guide is created by small business owners who for 25 years have implemented almost every marketing strategy available for their own small businesses and now consult with small business owners sharing their experience in developing and implementing marketing strategies for online and offline marketing. If you're looking for marketing theory or a university-level course on marketing, you'll need to look elsewhere. However, if you want specific how-to, action-based strategies you can implement right away, this book is for you. It will show you techniques to on first maximize your relationship with existing customers and then use marketing tools and social media to recruit new customers. Included is an explanation of using Facebook, Twitter, LinkedIn, and YouTube channels to enhance marketing with lead capture websites, autoresponders, and other online activities. Poor marketing is why many small businesses open and then close shortly afterward. A small business simply cannot afford to market as companies such as McDonalds and Wal-Mart do, so why try? Today's marketing for small businesses and entrepreneurs is based on relationships, whether the marketing is done online or offline. Social media has brought us to this point where small businesses should take the best from old offline marketing methods and adopt the new social media methods explained in this book, combining the two for maximum effect. The most profitable skill you can have to run your small business is to be an effective marketer. Don't let your organization slow to a stand-still. Read Small Business Goes Social, implement the suggested actions, and reap the rewards in enhanced profits.
The most important skill in running your small business is knowing how to market your business. Yet marketing is also the most misunderstood skill on the planet. Poor marketing is perhaps why 65% of new businesses close their doors after 2 years, and over 85% of businesses don't make it past 8 years before going under. In Small Business Marketing Magic you'll gain access to the 8 most powerful - and profitable - marketing strategies that you can start using today to become the “king” in your own local marketplace. This is simple, practical advice that any business owner can implement but few do. Inside this book you'll:• Unmask the leverage of referral marketing when done the right way. • Discover how to put some oomph into those Yellow Page ads. • Explore integrating new school social media with old school tactics for even greater success.• Find out how to use the “ultimate business card” to keep you top of mind with your customers and prospects.
These innovative ideas are simple, affordable and quick many of them take less than 30 minutes to implement and will bring you fast results. Choose and apply a new idea each week or use this book as a source of inspiration for new ways to market your se
Forget Using Old Fashioned Stale Marketing Tactics! Instead, learn simple online strategies for dominating your Industry today. In this book you will discover- How to Cut Your Adverting Budget by as Much as 50%%%% while growing your profits How to chop your competition off at the knees using Simple Online Tools. How to Have Instant Credibility and Internet Presence through Video Marketing How To Build an Automated Customer List with Little Time or Effort.
The Complete Guide To MARKETING A SMALL BUSINESS OR PRODUCT SUCCESSFULLY contains hundreds of useful, practical, proven effective techniques that will immediately cut costs & increase profits. It contains everything you need to know about marketing to do your own advertising, public relations, research, direct mail, & sales promotion to attract all the business you need. No other single publication gives you these facts using a practical, easy-to-read STYLE with easy-to-follow examples that any business can use. You are capable of putting this information to use the very same day you read about it. The AUDIENCE is anyone who owns, runs or has anything to do with a business & wants to learn how to sell more of whatever they offer. Topics include: Over 50 no/low cost promotion ideas; how to make money without money; how to obtain free advertising; the top five proven, successful marketing strategies that transformed many product failures into some of the world's most successful businesses; how to save thousands on marketing & advertising; & the most unique, impressive, inexpensive ways to market any business. TO ORDER CALL: Morgan Publishing (310) 891-0951 or FAX (310) 891-0921. 25202 Crenshaw Blvd., Suite 214, Torrance, CA 90505.