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This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.
This edited volume emphasizes risk and crisis communication principles and practices within the up-to the minute context of new technologies, a new focus on resiliency, and global environmental change. It includes contributions from experts from around the globe whose research, advocacy, teaching, work, or service in the natural or social sciences deals with risk communication and/or management surrounding natural and technological disasters, with a particular focus on climate change-related phenomena. Resilience and good communication are intimately linked and with climate change precipitating more numerous and onerous weather-related catastrophes, a conversation on resilience is timely and necessary. The goal is robust communities that are able to withstand the shock of disaster. Communicating well under ordinary circumstances is challenging; communicating during a crisis is extraordinarily difficult. This book is dedicated to all those who have directly or indirectly suffered the effects of climate change end extreme events with the hope that the advance of knowledge, implementation of sound science and appropriate policies and use of effective communication will help in reducing their vulnerability while also improving resilience in the face of often devastating natural and technological disasters.
Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practit
This exciting new edition provides an overview of the main professional, ethical and research issues that are required knowledge for counsellors, therapists, psychologists and psychiatrists engaging in therapeutic or clinical work. These issues form part of the curriculum and practice requirements of all the major counselling, psychotherapy, psychology and psychiatry professional organisations (including BACP, BPS, HCPC, RCP, UKCP, IACP, IPS and IAHIP). Divided in six clearly defined sections, this book will provide a comprehensive overview of all the major professional practice and ethical issues in one edited volume. The authors are well-known experts in their fields and their work has been brought together with clarity and helpful features, including reflective questions and case vignettes. This new edition has also been updated to include content on social justice, community psychology and professional guidelines, reflecting the latest academic research and clinical developments. This book is unique in the breadth of issues covered and its focus on therapeutic practice. It will be of interest to practitioners and students of psychotherapy, counselling and psychiatry.
"An inspiring primer on navigating one’s life with self-knowledge and integrity." —Kirkus Reviews USA Today Bestseller Respected consultant Robert L. Dilenschneider explains how technology and globalization have revolutionized the ways to both build and keep success—and tells readers that to accomplish your goals, you must not only gain power, but also apply it with proper wisdom. The Ultimate Guide to Power & Influence arms its readers with intellectual, technical, and moral weapons—tools you need to get and stay ahead in the increasingly competitive and ever-evolving business world. Acquiring both power and influence is crucial to advancing not only your personal interests, but also a more prosperous society at large. Drawing from current-day lessons and the wisdom of hundreds of drivers of change in all fields of business, The Ultimate Guide to Power & Influence is Robert Dilenschneider’s latest guide to harnessing the universal principles for success. It provides anecdotes and insights on a wide range of keys to success, including how to seize opportunity amid crisis, manage your network, communicate effectively, and take full advantage of social media to bolster your image. A leader in the sphere of public relations and the founder of The Dilenschneider Group, which provides strategic advice to Fortune 500 companies and leading figures around the world—with experience in everything from mergers and acquisitions to government affairs and international media—Robert Dilenschneider writes with experience and authority to help readers acquire and amplify their power. For corporate professionals, those just starting out, and anyone in between, The Ultimate Guide to Power & Influence is an essential guide to charting the ever-changing waters of the business world with imagination, competence, and grace.
In this book, the editors explain how students enrolled in two digital forensic courses at their institution are exposed to experiential learning opportunities, where the students acquire the knowledge and skills of the subject-matter while also learning how to adapt to the ever-changing digital forensic landscape. Their findings (e.g., forensic examination of different IoT devices) are also presented in the book. Digital forensics is a topic of increasing importance as our society becomes “smarter” with more of the “things” around us been internet- and inter-connected (e.g., Internet of Things (IoT) and smart home devices); thus, the increasing likelihood that we will need to acquire data from these things in a forensically sound manner. This book is of interest to both digital forensic educators and digital forensic practitioners, as well as students seeking to learn about digital forensics.
'Brilliant, Fantastic and Significant' - Dr George McGavin Ants are seemingly everywhere, and this familiarity has led to some contemptuous and less than helpful stereotypes. In this compelling insight into the natural and cultural history of ants, Richard Jones helps to unravel some of the myths and misunderstanding surrounding their remarkable behaviours. Ant aggregations in large (often mind-bogglingly huge) nests are a complex mix of genetics, chemistry, geography and higher social interaction. Their forage trails – usually to aphid colonies but occasionally into the larder – are maintained by a wondrous alchemy of molecular scents and markers. Their social colony structure confused natural philosophers of old and still taxes the modern biologist today. Beginning the book with a straightforward look at ant morphology, Jones then explores the ant species found in the British Isles and parts of nearby mainland Europe, their foraging, nesting, navigating and battle instincts, how ants interact with the landscape, their evolution, and their place in our understanding of how life on earth works. Alongside this, he explores the complex relationship between humans and ants, and how ants went from being the subject of fables and moral storytelling to become popular research tools. Drawing on up-to-date science and featuring striking colour photographs throughout, this book presents a convincing case for why ants are worth our greater recognition and respect.
The introduction of social media has given many communities the opportunity to connect and communicate with each other at a higher level than ever before. Many organizations, from businesses to governments, have taken advantage of this important tool to conduct research and enhance efficiency. Libraries and educational institutions have also made use of social media to enhance educational marketing, engage with learning communities, adapt educational tools, and more. The Research Anthology on Applying Social Networking Strategies to Classrooms and Libraries describes the applications, tools, and opportunities provided by the intersection of education and social media. It also considers the ways in which social media encourages learner engagement and community participation. Covering topics such as data collection, online professional learning networks, and reinforcement learning, this major reference work is a dynamic resource for pre-service teachers, teacher educators, faculty and administrators of both K-12 and higher education, librarians, archivists, government officials, researchers, and academicians.
Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.