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The energy industry is changing, and it’s far more than just solar panels. Electric vehicles look to overtake gasoline-powered cars within our lifetimes, wind farms are popping up in unlikely places, traders are transforming energy into a commodity, and supercomputers are crunching vast amounts of data in nanoseconds while helping to keep our energy grids secure from hackers. The way humans produce, distribute and consume power will be cleaner, cheaper, and infinitely more complex within the next decade. In The Energy Switch, leading energy industry expert Peter Kelly-Detwilerlooks at all aspects of the transformation: how we got here, where we are going, and the implications for all of us in our daily lives. Kelly-Detwiler takes readers to the frontlines of the energy revolution. Meet Steve Collins, an executive from Commercial Development Corporation, the company that blew up two $570-million-dollar concrete cooling towers to create a staging ground for the new $70 billion U.S. offshore wind industry; Rob Threlkeld, a General Motors executive who convinced the auto giant to sign multiple 20-year renewable energy contracts worth hundreds of millions; Kevin McAlpin, a Texas homeowner who buys the power for his home on the electricity spot market – where prices can soar from less than one cent a kilowatthour to $9.00 over the course of a single day; Dr. Kristin Persson, who oversees a supercomputer that can process data at 30 quadrillion calculations per second, in the quest for better renewable energy and battery technologies; and John Davis, a Texas rancher who can keep his land intact, with help from the royalty payments from seven turbines spinning on his range. Energy creation and distribution has driven society’s progress for centuries. Today, people are increasingly aware that it is imperative that humans move towards a cleaner, digitized, and democratized energy economy. The Energy Switch is about that multi-trillion dollar transformation, told from the perspective of those leading us to that bright future.
Following a historic look at the dominant business models of the utilities industry, we look at the factors impacting the industry today, "the three D's: decentralization, decarbonization and digitization". Decentralization describes what is happening, decarbonization describes why, and digitization helps explain how. To this, we add a fourth D: financial decline. After considering the impact of these factors, we look to the future. The book examines business model transformation through the study of an industry at the center of today's efforts to combat climate change: electrical utilities. When change comes to be the dominant business model of a mature industry, the pattern of change often occurs in recognizable ways. Often, radical change will occur in one element of an industry's business model, forcing a period of disruption, followed by innovation in other aspects of the business model as it adjusts to the new competitive environment. Following a historic look at the dominant utility business models and how we got to where we are, we look at how technology and climate change are impacting the industry today and "the three D's: decentralization, decarbonization and digitization". Although clichéd, the term is a useful framework to describe the big drivers of change moving through the industry. Decentralization describes what is happening, decarbonization describes why, and digitization helps explain how. To this, we add a fourth phenomenon striking at the financial stability of many utilities: financial decline. After considering the impact of these factors, we look to the future. Part 1 introduces the concept of business model transformation in mature firms. Part 2 describes the history of utility business model transformation from the 1880's. Part 3 illustrates stresses of decarbonization and technology on today's utility model. Part 4 describes the roadblocks to change encountered by mature firms, and strategies to bypass them. The basis of this book is research completed for a Doctoral dissertation completed and defended in 2019.
Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)