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This is the revised story of my past real life business, Audio Sound Centre and the strategies I employed which helped my business win the 1997 Telstra Award for the Best Small Business in NSW, category under 10 employees, referred to by many as the Olympic Games Gold Medal of Australian Small Business. Armed with an understanding of my small business secrets, I hope you will go to work on your own small business and improve its current position. Perhaps with enough hard work, you too could win a similar coveted business award in your area. I encourage you to seek out your local awards and enter them. I have written this book from my position as a small business owner. It is written from my real life experiences and is very much an account of “the way I do things.” I have covered both the highs and lows that I experienced in taking my business from its conception through to its sale so hopefully, you will learn something of my struggle and consequently you will profit from my journey. Inside this book, I have detailed my business secrets for you. I would like you to start using them in your own small business—today. Not next week, but today. This is a practical, hands on business guide and checklist developed, tried and tested by me and written from my personal experience, just for you. I have already made the mistakes for you. So please read this book with a highlighter pen in your hand so you can mark your favourite secrets and implement the ideas behind them, right now. Take my ideas and make them your own! You can do it. It’s not easy, but it is possible. When I started my own small business, I read as many books about business as I could get my hands on however most were far from the reality of day to day business life. I did not find a single business book that gave the real perspective I experienced being in a small business of my own.
Disk contains forms and checklists from the printed text.
"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years. Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—"don’t be a worrier, be a warrior"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.
Overview Have you ever been dreaming of being your own boss and making a lot of money too? Just do it! Content - Starting your business plan - Cash flows and the cash flow statement - Forecasting and budgeting - Employing people successfully - Developing a balance sheet - Taking a closer look at customers - Writing a marketing plan - Brochures, press ads, and print - E-marketing etc. Duration 6 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Money is not the criteria for the successful launch of a new product. Everything you need to know to bring your product to the attention of a national marketplace for under $500 is included in this book.
If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.
"Should I lower my price point? Give my new product away for free online? How do I compete when my goods, services, or business model might be duplicated?" In this candid, 21st-century-savvy guide, Dante Lee illustrates how passion can become profit by addressing the questions that every businessperson needs to ask. Black Business Secrets discusses the entrepreneurial skills that African-American business owners must master in order to compete in a world where most new companies fail within three years.Whether you’re a weekend entrepreneur or a career-changing professional, Lee’s motto—"don’t be a worrier, be a warrior"—applies. From personal branding to best practices, this empowering blueprint offers surefire tips and strategies designed to ensure business survival and success.