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The bestselling 30-Second series takes a revolutionary approach to learning about those subjects you feel you should really understand. Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. 30-Second Physics tackles the big ideas behind life as we know it, from electromagnetic waves that enable us to connect in an instant from opposite ends of the earth to the gravity that keeps our feet firmly on the ground. In a world where physics is an everyday essential and new quantum developments make headline news, you need to know your atoms from your anti-matter, and learn just enough to speak with fluidity about Fluid Dynamics and be certain about the Uncertainty Principle. Here is the fastest way to get up to speed with rocket science and the rest.
Keynesian Economics, Free Market Capitalism, Monetarism, Game Theory and the Invisible Hand. Sure, you know what they mean. That is, you've certainly heard of them. But do you know enough about these economic theories to join a dinner party debate or dazzle the bar with your financial knowledge? 30 Second Economics takes the top 50 economic theories, and explains them to the general reader in half a minute, using nothing more than two pages, 300 words and one picture. Economics will suddenly seem a lot more fun than the economy, and make a lot more sense, and along the way you'll meet founding fathers of modern economics such as Adam Smith, David Ricardo and Alfred Marshall. From Marxism to Mercantilism, plus everything in between, this is the ultimate 'crash' course in economic theory.
The bestselling 30-Second... series takes a revolutionary approach to learning about those subjects you feel you should really understand. Each title selects a popular topic and dissects it into the 50 most significant ideas at its heart. Each idea, no matter how complex, is explained in 300 words and one picture, all digestible in 30 seconds. 30-Second Quantum Theory tackles a mindbendingly mysterious area of physics, introducing the 50 most significant quantum quandaries and ideas. In a world where the quantum physics of electronics is an everyday essential and new quantum developments make headline news, you will visit Parallel Worlds, ride Wave Theory, and learn just enough to talk with certainty about Uncertainty Theory and to untangle the mysteries of quantum entanglement.
When it comes to big science, very few things are conclusively known. From Quantum Mechanics to Natural Selection, what we have instead are theories - ideas explain why things happen the way they do. We don't know for certain these are correct - no one ever saw the Big Bang - but with them we can paint beautiful, breathtaking pictures of everything from human behaviour to what the future may hold. Profiling the key scientists behind each theory, "30-Second Theories" presents each entry in a unique, eye-catching full-colour design, with thought-provoking extras and stylish illustrations. It is essential for anyone keen on expanding their mind with science's most thrilling ideas.
The 50 fundamentals of his work, life and legacy, each explained in half a minute Spend 30 seconds a day in the company of a colossus from the world of science, and you will soon have his whole story-both his scientific attainments and his extraordinary life-in your head. Einstein was not only an unparalleled scientific genius, but also a human rights campaigner, a political activist, and the iconic archetype of the mad professor. Is it any wonder that he continues to fascinate scientists and non-scientists alike? 30-Second Einstein will show you why at approximately the speed of light. An internationally bestselling series presents essential concepts in a mere 30 seconds, 300 words, and one image Einstein's complex life and theories, explained concisely and without jargon The quickest way to understand einstein's starring role in the history of science
The 50 most thought-provoking theories of life, each explained in half a minute. 30-Second Biology tackles the vital science of life, dissecting the 50 most thought-provoking theories of our ecosystem and ourselves. At a time when discoveries in DNA allow us to feel more connected than ever to the natural world, this is the fastest route to an understanding of the tree of life. Whether you're dipping into the gene pool, unlocking cells, or conversing on biodiversity, this is all the knowledge you need to bring life to the dinner-party debate. An internationally bestselling series presents essential concepts in a mere 30 seconds, 300 words, and one image; The 50 most important ideas and innovations in biology dissected and explained clearly without the clutter; The fastest way to learn about cells, reproduction, animals, plants, evolution and ecosystems.
The universe literally encompasses everything we were, are and will be, everything we knew, know and can know. When we decide to understand the universe as a whole, new truths come to light, and unexpected perspectives illuminate our take on life. 30-Second Universe explains all the tantalising concepts, principles and theories that make up our knowledge - the Higgs particle, gluons, quarks, the multiverse, how certainty itself can be uncertain, and of course, where our world came from, and where we're going and what will happen in the end - and it explains these astrophysical answers succinctly, each entry taking only 30 seconds to read, with further exploration flagged, and key scientists noted. This one small book sheds light on the biggest ideas, concepts and discoveries in life, in the universe, in everything.
30-Second Chemistry presents the 50 most important ideas in the science of matter - its composition, structure, properties and how it changes. As the central science that bridges biology and physics, chemistry explains the diversity of all things tangible at a molecular level. Understand chemistry, and you'll know why some things oxidize and others explode; why food is good to eat and coal is not. 30-Second Chemistry breaks the subject down into 50 bitesize elements that help us understand the nature of matter, including: * Atoms, molecules and compounds * States of matter * Chemical reactions and energetics * Inorganic chemistry * Organic chemistry * Biochemistry * Nuclear chemistry Chemistry is the heart of cooking, it can keep you safe, and it explains why things work. This book brings the subject out of the lab and boils it down to its essential elements - in just 30 seconds. If you like this, you might also be interested in 30-Second Elements, 30-Second Physics and 30-Second Biology.
A full-colour illustrated tour through philosophy's most famous – and most mind-bending – ideas I Think Therefore I Am, Existentialism, Dialectical Materialism? The Socratic Method and Deconstruction? Sure, you know what they all mean. That is, you've certainly heard of them. But do you know enough about them to join a dinner party debate or dazzle the bar with your knowledge? 30-SECOND PHILOSOPHIES takes a revolutionary approach to getting a grip on the 50 most significant schools of philosophy. The book challenges leading thinkers to quit fretting about the meaning of meaning for a while and explain the most complex philosophical ideas – using nothing more than two pages, 300 words, and a metaphorical image. Here, in one unique volume, you have the chance to pick the potted brains of our leading philosophers and understand complex concepts such as Kant's Categorical Imperative without ending up in a darkened room with an ice pack on your head.
When was radium discovered? Who are Dmitri Mendeleev and Glenn T. Seaborg? Who discovered uranium's radioactivity? Which element is useful for dating the age of Earth? And why doesn't gold have a scientific name? 30-Second Elements presents you with the very foundations of chemical knowledge, explaining concisely the 50 most significant chemical elements. This book uses helpful glossaries and tables to fast track your knowledge of the other 68 elements and the relationships between all of them.