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Insights to help you thrive as a creator amid the demands, distractions, and opportunities of the 21st century. Mark McGuinness has spent 21 years coaching creative professionals to achieve their artistic and career ambitions. In this book he shares 21 of the most powerful insights that have emerged from coaching conversations with hundreds of creatives - as well as from his own practice as an award-winning poet. Whether you are a fine artist, a performer or entertainer, a commercial creative, or a creative entrepreneur, many of your biggest challenges are the ones that are familiar to all creative professionals: * Finding—and staying true to—your deepest sources of inspiration * Carving out time to produce great work amid the demands and distractions of 21st century life * Balancing creativity, money, and your professional ambitions * Giving yourself a break from the relentless perfectionism of your Inner Critic * Creating your own security in an uncertain world * Believing in your vision when people around you just don’t get it * Deciding whether to approach publishers, record companies or other middlemen, or to “go direct” to your audience * Attracting an audience from scratch, or breaking into a tightly networked industry as an outsider * Dealing with rejection, criticism, and plain unvarnished failure * Dealing with fear and anxiety—about your work, about your audience, about the critics, about failure, and even about success Perhaps the biggest challenge faced by a 21st century creator is the one it’s easiest to overlook when you’re preoccupied with the demands of the day: How can you chart your course and make meaningful progress when you set out on an original path, where there is no conventional career ladder, no job security, and the usual rules don’t apply? This book tackles these challenges head on, and it provides answers you won’t find in books of traditional career advice: 1. Everything is powered by love 2. Reach for the stars 3. Something old, something new 4. Your creativity is your security 5. Forget the career ladder—start creating assets 6. Personal development is professional development (and vice versa) 7. Your struggle is a clue to your superpower 8. There are four types of work (and one matters more than the others) 9. Desire beats discipline 10. Your motivations are always mixed 11. Play the game you want to play 12. Pick two out of money, fame and artistic reputation 13. Find your medium, choose your media 14. Stay small, go global 15. Learn from the best in the world 16. Don’t let the crappy part put you off 17. Be thankful for your Inner Critic 18. Hustling is part of your job 19. Stop trying to earn money—start creating value 20. You can have all the excuses you want 21. Courage may be the missing ingredient Mark has deliberately kept this book short, so that you can burn through it in one sitting for a burst of inspiration. Or keep it handy on your phone and consult it in the quiet moments of your day, or on those days when you need to dig deep for motivation.
VERY practical, on target for schools today—good balance of theory with anecdotal connections.” “At first I was worried about the time involved. I discovered when given 5 minutes . . . the time is a continuation to their work in progress. Realizing that creativity does not have to consume large chunks of time is more meaningful than tokens.” “I like the tone of the writing. It feels like there is a conversation going on.” “I like the stories of famous people and how their creativity influenced and changed their lives.” CREATIVITY FOR 21ST CENTURY SKILLS describes what many creative people really do when they create. It focuses on the practical applications of a theoretical approach to creativity training the author has developed. Many suggestions for enhancing creativity focus on ideas that are over 60 years old. This new approach may be helpful for those seeking to develop 21st Century Skills of creativity. Five core attitudes (Naiveté, Risk-taking, Self-Discipline, Tolerance for Ambiguity, and Group Trust), Seven I’s (Inspiration, Intuition, Improvisation, Imagination, Imagery, Incubation, and Insight), and several General Practices—the use of ritual, meditation, solitude, exercise, silence, and a creative attitude to the process of life, with corresponding activities, are described, discussed, and illustrated. A discussion of how to be creative within an educational institution is also included. JANE PIIRTO is Trustees’ Distinguished Professor at Ashland University. Her doctorate is in educational leadership. She has worked with students pre-K to doctoral level as a teacher, administrator, and professor. She has published 11 books, both literary and scholarly, and many scholarly articles in peer-reviewed journals and anthologies, as well as several poetry and creative nonfiction chapbooks. She has won Individual Artist Fellowships from the Ohio Arts Council in both poetry and fiction and is one of the few American writers listed as both a poet and a writer in the Directory of American Poets and Writers. She is a recipient of the Mensa Lifetime Achievement Award, of an honorary Doctor of Humane Letters, was named an Ohio Magazine educator of distinction. In 2010 she was named Distinguished Scholar by the National Association for Gifted Children.
"I have a theory about the Hero's Journey. We all have one. We have many, in fact. But our primary hero's journey is the passage we live out, in real life, before we find our calling. The hero's journey ends when, like Odysseus, we return home to Ithaca, to the place from which we started. What then? The passage that comes next is The Artist's Journey. On our artist's journey, we move past Resistance and past self-sabotage. We discover our true selves and our authentic calling, and we produce the works we were born to create. You are an artist too-whether you realize it or not, whether you like it or not-and you have an artist's journey. Will you live it out? Will you follow your Muse and do the work you were born to do? Ready or not, you are called."--Back cover.
While General George S. Patton Jr. remains an iconic figure seventy years after his death, few fully appreciate him as a strategic thinker. Indeed, his flamboyant personality often obscures the fact that he was a lifelong student of the military arts, a true strategic visionary, and a unique figure in American military history. This short volume introduces readers to a more complete and nuanced Patton. By tracing his intellectual development and connecting his views on strategic thought and history to the issues of the present day, this book offers a bold, fresh view on the famous general. Linking Patton’s success as a warfighter to his efforts as a thinker, this book hopes to kindle debate on managing human capital within the military. Most surely the book will demonstrate that—like Patton— the seeds of military success can be planted throughout a lifetime of formal and self-directed study of the military arts.
This important resource introduces a framework for 21st Century learning that maps out the skills needed to survive and thrive in a complex and connected world. 21st Century content includes the basic core subjects of reading, writing, and arithmetic-but also emphasizes global awareness, financial/economic literacy, and health issues. The skills fall into three categories: learning and innovations skills; digital literacy skills; and life and career skills. This book is filled with vignettes, international examples, and classroom samples that help illustrate the framework and provide an exciting view of twenty-first century teaching and learning. Explores the three main categories of 21st Century Skills: learning and innovations skills; digital literacy skills; and life and career skills Addresses timely issues such as the rapid advance of technology and increased economic competition Based on a framework developed by the Partnership for 21st Century Skills (P21) The book contains a video with clips of classroom teaching. For more information on the book visit www.21stcenturyskillsbook.com.
“This is a How To manual at the highest level from a man who has lived the life and has watched and worked intimately with hundreds of others who’ve done the same. Indispensable reading for anyone in a creative field who is seeking to achieve not just a flash of brilliance but a lifelong career.” Steven Pressfield, bestselling author of The War of Art “I love my work so much I would do it for free.” Many creative people have uttered these words in a moment of enthusiasm—they express the joy of creative work. But they also hint at some of the pitfalls that lie in wait for creatives . . . In one sense, creative people have no problem with motivation. We fall in love with our creative work and pursue a career that allows us to do what we love every day. Psychological research confirms what we know in our hearts: we are at our most creative when we are driven by intrinsic motivation—working for the sheer joy of it, regardless of rewards. Focusing on extrinsic motivation—such as money, fame, or other rewards—can kill your creativity. If you don’t feel excited by the task in front of you, it’s impossible to do your best work, no matter what rewards it might bring. You may be determined not to sell out, but selling yourself short can be just as damaging. And when it comes to public recognition, comparisonitis and professional jealousy can consume far too much of your creative energy. Working for love is all well and good, but if you’re a creative professional you can’t ignore the rewards: you need money to enjoy your life and to fund your projects. You may not need to be famous, but you do need a good reputation within your professional network. And if you’re in a fame-driven industry you need a powerful public profile, whether or not you enjoy the limelight. There’s a precious balance at play—get it wrong, and you could seriously damage your creativity and even your career. For the past twenty years creative coach Mark McGuinness has helped hundreds of creatives like you to overcome these challenges. In his latest book, Motivation for Creative People, Mark helps you rise to these challenges and create a fulfilling and rewarding creative career. All the solutions he shares have been tested with real people in real situations, including ways to: * stay creative and in love with your work—even under pressure * overcome Resistance to tackling your creative challenges * reclaim your creative soul if you wander off your true path * stop selling yourself short—and start reaping the rewards of your creativity * attract the right kind of audience for your work * cultivate an outstanding artistic reputation * avoid destroying your creativity through attachment to money, fame, reputation, and other rewards * surround yourself with people who support your creative ambitions * avoid getting stuck in unhealthy comparisonitis or professional jealousy * balance your inspiration, ambition, desires, and influences in the big picture of your creative career Motivation for Creative People is the perfect guide to figuring out your different motivations and how they affect your creativity and career. The book is packed with practical advice and inspiring stories from Mark’s own experience, his transformative work with coaching clients, and famous creators and creations—including Stanley Kubrick, Dante, The Smiths, Shakespeare, kabuki drama, and Breaking Bad. If you are serious about succeeding in your creative career—while staying true to your inspiration—read Motivation for Creative People
Creativity is a highly valued skill set that drives a significant portion of the global economy. It does not depend on a random stroke of genius, but instead on inspired hard work that creatives dive into, fueled by a sense of purpose and meaning with the potential for well-being and happiness--and a job that pays. This book lays out a three-part Creative Success Now Methodology consisting of the mindset, authenticity set, and skill sets that can empower you to pursue the creative life--both for your personal journey toward success and because the world needs your ideas. Ultimately, this book will help you to solve the many problems you encounter as a creative person so that you can live as a successful creative in the twenty-first century.
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.