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This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.
The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.
Informed by and against the backdrop of the 2019 European Parliament (EP) elections, this innovative book provides a critical assessment of where Europe stands in terms of the quest to achieve democratic legitimacy. Since the 2014 EP elections, the European Union (EU) has experienced multiple crises, which arguably have undermined its legitimacy. The 2019 EP elections were hence seen as a crucial moment in the EU’s attempts to show resilience and regain trust. Using political science and legal frames of analysis, Assessing the 2019 European Parliament Elections provides an understanding and assessment of the current politico-legal framework, and its impact on European elections. Furthermore, using original data, it provides a timely examination of public opinion issue priorities and voting behaviour at the 2019 EP elections in eight countries. Given the critical conjuncture that the 2019 EP elections represent, this volume provides a key contribution to understanding both the dynamics surrounding the elections, as well as voters’ responses, and informs debates on European politics, for example, second-order elections, democratic legitimacy and political representation. This book will be of key interest to scholars and students of EU politics, public administration, European studies, European law, and sociology, along with practitioners in politics, journalism, and policy analysis.
This book provides an analysis of the European Parliament elections 2019 with a focus on East-Central European countries. The authors offer conceptual insights into Euroscepticism and discuss traditionally familiar concepts in a new light, pairing East-Central European Euroscepticism with visions of illiberal democracy, on the one hand, and showing the increasing Europeanisation of Eurosceptic parties in the region, on the other. The book combines a fresh and innovative conceptual treatment with rich and accurate empirical evidence in order to highlight the dynamics of Euroscepticism in "new" EU member states. Students and experts interested in EU politics, within academia and beyond, will find this volume particularly informative.
The volume aims to combine the overall view on the role of the 2019 European Parliament elections in shaping the future European project with relevant case studies.
The aim of this article is to analyse the 2019 European election in Luxembourg and to contextualize it by comparing it with past elections. The article presents the party landscape, the electoral campaign, the electoral system and the results of the 2019 European election. The results are then analysed in the context of past national and European elections in order to establish whether European elections are second-order elections in Luxembourg, how electoral volatility evolved over time, whether there is a rise in Eurosceptic parties and how the representation of women has evolved since 1979.
This book addresses an under-researched area within populism studies: the discourse of supporters of populist parties. Taking the 2019 European elections as their case study, the authors analyse how supporters in eleven different countries construct identities and voting motivations on social media. The individual chapters comprise a range of methods to investigate data from different social media platforms, defining populism as a political strategy and/or practice, realised in discourse, that is based on a dichotomy between “the people”, who are unified by their will, and an out-group whose actions are not in the interest of the people, with a leader safeguarding the interests of the people against the out-group. The book identifies what motivates people to vote for populist parties, what role national identities and values play in those motivations, and how the social media postings of populist parties are recontextualised in supporters’ comments to serve as a voting motivation.
This book analyzes whether citizens blame and credit European Union (EU) institutions for policy failures and successes, and how that matters when people make decisions about those institutions.
The British General Election of 2019 is the definitive account of one of the most consequential and controversial general elections in recent times, when Boris Johnson gambled everything calling an early election to 'Get Brexit Done', and emerged triumphant. Drawing upon cutting-edge research and wide-ranging elite interviews, the new author team provides a compelling and accessible narrative of this landmark election and its implications for British politics, built on unparalleled access to all the key players, and married up to first-class data analysis. The 21st volume in a prestigious series dating back to 1945, it offers something for everyone from Westminster insiders and politics students to the interested general reader.