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A germinal examination of rhetoric's beginnings through pre-fourth-century Greek texts How did rhetoric begin and what was it before it was called "rhetoric"? Must art have a name to be considered art? What is the difference between eloquence and rhetoric? And what were the differences, if any, among poets, philosophers, sophists, and rhetoricians before Plato emphasized—or perhaps invented—their differences? In Logos without Rhetoric: The Arts of Language before Plato, Robin Reames attempts to intervene in these and other questions by examining the status of rhetorical theory in texts that predate Plato's coining of the term rhetoric (c. 380 B.C.E.). From Homer and Hesiod to Parmenides and Heraclitus to Gorgias, Theodorus, and Isocrates, the case studies contained here examine the status of the discipline of rhetoric prior to and therefore in the absence of the influence of Plato and Aristotle's full-fledged development of rhetorical theory in the fourth century B.C.E. The essays in this volume make a case for a porous boundary between theory and practice and promote skepticism about anachronistic distinctions between myth and reason and between philosophy and rhetoric in the historiography of rhetoric's beginning. The result is an enlarged understanding of the rhetorical content of pre-fourth-century Greek texts. Edward Schiappa, head of Comparative Media Studies/Writing and the John E. Burchard Professor of Humanities at the Massachusetts Institute of Technology, provides an afterword.
WORD 2007 IN SIMPLE STEPS is a book that helps you to learn WORD 2007, the latest offering from Microsoft. Being precise and complete, it offers the reader a cutting edge in the field of Microsoft Office. With an easy to understand style, lots of examples to support the concepts, and use of practical approach in presentation are some of the features that make the book not only unique but also provides a sort of limited-edition look to the book.
An essential resource for both students and practitioners, this comprehensive text provides practical, up-to-date information about normal reproduction and reproductive disorders in horses, cattle, small ruminants, swine, llamas, and other livestock. Featuring contributions from experts in the field, each section is devoted to a different large animal species and begins with a review of the clinically relevant aspects of the reproductive anatomy and physiology of both males and females. Key topics include the evaluation of breeding soundness, pregnancy diagnosis, diagnosis and treatment of infertility, abortion, obstetrics, surgery of the reproductive tract, care of neonates, and the latest reproductive technology. - Includes coverage of all large animal species. - All sections provide a review of clinically pertinent reproductive physiology and anatomy of males and females of each species. - Complete coverage of the most current reproductive technology, including embryo transfer, estrous synchronization, and artificial insemination. - A new section on alternative farming that addresses reproduction in bison, elk, and deer. - New to the equine section: stallion management, infertility, and breeding soundness evaluation. - New to the bovine section: estrous cycle synchronization, reproductive biotechnology, ultrasonographic determination of fetal gender, heifer development, and diagnosis of abortion. - New to the porcine section: artificial insemination, boar/stud management, diseases of postpartum period, and infectious disease control. - New to the llama section: infectious disease and nutrition.
Information technologies play a significant role in modern information-driven societies, making a comprehensive understanding of digital media a fundamental requisite to success. Cases on Usability Engineering: Design and Development of Digital Products provides readers with case studies and real-life examples on usability methods and techniques to test the design and development of digital products, such as web pages, video games, and mobile computer applications. Students, lecturers, and academics concentrating in computer science can use these cases to investigate how and why usability can improve the design of digital technology, offering diverse technological solutions that many academics have largely failed to disseminate. This book is part of the Advances in Human and Social Aspects of Technology series collection.
The topic of this work is nominal coreference in English and German. Its focus is on coreference relations that establish textual coherence and continuity above the local level of the clause. The book shows how linguistic options for creating coreference in English and German can be interpreted against the background of their motivating factors. It discusses mental text processing, German-English systemic contrasts and register peculiarities as possible sources for variation on different linguistic levels. Hermeneutic and example-based observations are complemented by a corpus-linguistic analysis of English and German political essays and German translations from the English originals. The study finally highlights linguistic and functional correlations of coreference instantiations in English and German texts, additionally shedding light on coreference strategies employed in translations. It thus yields an incentive for future research as well as providing a wealth of insights for language and translation teaching.
This collection represents contemporary perspectives on important aspects of research into the language in the public space, known as the Linguistic Landscape (LL), with the focus on the negotiation and contestation of identities. From four continents, and examining vital issues across North America, Africa, Europe and Asia, scholars with notable experience in LL research are drawn together in this, the latest collection to be produced by core researchers in this field. Building on the growing published body of research into LL work, the fifteen data chapters test, challenge and advance this sub-field of sociolinguistics through their close examination of languages as they appear on the walls and in the public spaces of sites from South Korea to South Africa, from Italy to Israel, from Addis Ababa to Zanzibar. The geographic coverage is matched by the depth of engagement with developments in this burgeoning field of scholarship. As such, this volume is an up-to-date collection of research chapters, each of which addresses pertinent and important issues within their respective geographic spaces.
Fuzzy logic, which is based on the concept of fuzzy set, has enabled scientists to create models under conditions of imprecision, vagueness, or both at once. As a result, it has now found many important applications in almost all sectors of human activity, becoming a complementary feature and supporter of probability theory, which is suitable for modelling situations of uncertainty derived from randomness. Fuzzy mathematics has also significantly developed at the theoretical level, providing important insights into branches of traditional mathematics like algebra, analysis, geometry, topology, and more. With such widespread applications, fuzzy sets and logic are an important area of focus in mathematics. The Handbook of Research on Advances and Applications of Fuzzy Sets and Logic studies recent theoretical advances of fuzzy sets and numbers, fuzzy systems, fuzzy logic and their generalizations, extensions, and more. This book also explores the applications of fuzzy sets and logic applied to science, technology, and everyday life to further provide research on the subject. This book is ideal for mathematicians, physicists, computer specialists, engineers, practitioners, researchers, academicians, and students who are looking to learn more about fuzzy sets, fuzzy logic, and their applications.
Literacy Beyond Text Comprehension aims to systematically investigate how readers interpret reading tasks within a situation, and how that interpretation influences reading behavior and comprehension. Presenting a new model of REading as problem SOLVing (RESOLV), the authors describe reading comprehension in terms of how a reader adopts goals within a particular situation that then guide what is read, when, and how. By applying the RESOLV model to a range of reading situations, this book provides evidence to suggest that there is no unitary understanding of a task, because individuals bring their own goals and characteristics to the situation; as such, it demonstrates the importance of understanding how a reader (e.g., student, test-taker, employee completing a work task) represents the context and the specific assignment. Written by internationally recognized learning sciences scholars, Literacy Beyond Text Comprehension advances the state of the art in reading research, but also seeks to inform a broader range of audiences, including those interested in the teaching and the assessment of reading.
Traditional critical editing, defined by the paper and print limitations of the book, is now considered by many to be inadequate for the expression and interpretation of complex works of literature. At the same time, digital developments are permitting us to extend the range of text objects we can reproduce and investigate critically - not just books, but newspapers, draft manuscripts and inscriptions on stone. Some exponents of the benefits of new information technologies argue that in future all editions should be produced in digital or online form. By contrast, others point to the fact that print, after more than five hundred years of development, continues to set the agenda for how we think about text, even in its non-print forms. This important book brings together leading textual critics, scholarly editors, technical specialists and publishers to discuss whether and how existing paradigms for developing and using critical editions are changing to reflect the increased commitment to and assumed significance of digital tools and methodologies.
Experiencing Fictional Worlds is not only the title of this book, but a challenge to reveal exactly what makes the “experience” of literature. This volume presents contributions drawing upon a range of theories and frameworks based on the text-as-world metaphor. This text-world approach is fruitfully applied to a wide variety of text types, from poetry to genre-specific prose to children’s story-books. This book investigates how fictional worlds are built and updated, how context affects the conceptualisation of text-worlds, and how emotions are elicited in these processes. The diverse analyses of this volume apply and develop approaches such as Text World Theory, reader-response studies, and pedagogical stylistics, among other broader cognitive and linguistic frameworks. Experiencing Fictional Worlds aligns with other cutting-edge research on language conceptualisation in fields including cognitive linguistics, stylistics, narratology, and literary criticism. This volume will be relevant to anyone with interests in language and literature.