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Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, inno­vation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo and a very popular lecturer. His blog is the most influential business blog in the world and consistently one of the 100 most popular blogs on any subject.
Forty years ago, Britain joined the club of European nations. The idea was to guarantee peace and prosperity on the continent through 'ever closer union' following centuries of terrible wars. But after four decades of membership, costing the UK more than ?200 billion, public disenchantment with the European Union has never been so great. In Au Revoir, Europe David Charter, Europe Correspondent for The Times, looks at what went wrong - and what happens next. It charts Britain's increasing detachment from the European project amid a barrage of bureaucracy, mindboggling expenditure and concern at sharing sovereignty for goals that were never truly embraced. From trade to transport, fishing to finance, investment to immigration, the decision that Britain takes on its future relationship with Brussels will touch many parts of everyday life. In presenting the unvarnished truth of what it would really mean for Britain to say goodbye, this book is a unique contribution to the European debate and essential reading for all.
Counting Matters examines the ways in which the rise of gender equality measurement contributes to, but falls short of, effective gender equality policy implementation. As technocrats adopt often contextless indices, questions of the theoretical and practical limitations of measurement arise, especially as they pertain to social and cultural relations. The indicators being produced influence the allocation of resources as political decisions but are themselves part of a power regime based on the collection and analysis of data, a regime that obfuscates biases and the agendas behind the statistics. The book’s contributors pose critical questions of the ways in which measurement culture manifests within the field of gender equality, asking how it is measured in different policy areas, how we might improve existing practices, and what is revealed through the examination and critique of the “technical turn” in policies that purport to promote gender equality.
Geoffrey Wheatcroft's hugely entertaining and well researched history of the Tour de France is already established as the definitive account of cycling's greatest event. Since the book was last published in 2007, much has changed. Bradley Wiggins' historic victory in 2012 - the first Briton ever to secure the yellow jersey - brought him a knighthood and garnered more interest in the race than ever before. Yet the months after were dominated by an even bigger story, as Tour legend and seven-time winner Lance Armstrong was stripped of his titles and confessed on Oprah to doping in each of his victories. Suddenly, everything that we thought we knew had happened was no longer true. In this new and comprehensively revised edition of the book, Wheatcroft not only brings his story of the Tour fully up to date to mark the race's 100th running in 2013, he also reflects on the changes brought about by the scandals that have rocked the sport to its core. Yet for all the controversies of modern times, he vividly captures the essential glory and romance of the heroes who battle to conquer one of sport's greatest challenges.
Atlanta's experience over the past 15 to 20 years is reflective of many cities, particularly those in the south and west. Thus, the story of how and why Atlanta has changed is informative for cities in general. What accounts for the positive turn-around of the city of Atlanta? What can other cities learn from Atlanta's experience? This collection examines changes in the city of Atlanta over the past three decades and explores the factors associated with the observed changes. Beginning with several essays that take a broad focus on the city's demographics and the city's economy, the contributions then focus on more specifics aspects of urban development, such as the changing face of retailing; income and poverty; race and ethnicity; the arts; transportation; and housing and gentrification. Later chapters assess the future prospects for the city. Together, the contributions paint a picture of how the city of Atlanta has changed, why it has changed, and its future prospects. The implications for other major metropolitan centers are broad, and the lessons learned are of relevance to anyone interested in the economic and social health of cities.