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Interviews with four key participants in Ronald Reagan's campaign. Copies of photographs and of some documentary material inserted. Interviewees and titles of interviews, as follows: Franklyn C. Nofziger. Press Secretary for Ronald Reagan, 1966. Gaylord B. Parkinson. California Republican Party Official, 1962-1967. Comments on his positions in Republican Party, including chairmanship of State Central Committee, 1964-67, and also on factions and structural problems in the party. William E. Roberts. Professional Campaign Management and the Candidate, 1960-1966. Discusses formation of Spencer-Roberts Co., the campaign management firm in LA, and its role, also, in other political campaigns. Stuart K. Spencer. Developing a Campaign Management Organization. Contains information, also, on other campaigns managed by Spencer-Roberts Co.
Includes entries for maps and atlases.